Choosing the Right Label Material for Your Products

Choosing the Right Label Material for Your Products

Find the perfect labels for your products & packaging

There are so many label materials to choose from and finding the right one for your products can be overwhelming. So we’ve put together some of our most popular label materials, the benefits they provide, and what format they’re available in to help you make the right decision. Whether you want to order WePrint custom printed labels or you want to print them yourself, Avery labels come in the shape, size, quantity, and format you need, all online.

There are some things to consider before choosing your material. Along with the look and feel you want to convey, there are many other factors to think about.

  • Are your products chilled or used near water?
  • Do you want your label to have a photo-quality finish or matte foundation?
  • Are you using a clear container?
  • Do you want a luxurious, upscale look?
  • Are your products for display on a shelf or online?

No matter what look you want to achieve, Avery has the label material for you job. Check out the options below to find the right fit for your products. And if you still need help, please feel free to reach out to us, we’ll be happy to answer your questions.

Matte White Paper

When you’ve got a great design, the clean surface of a matte white label provides a great canvas. With this popular option, you can add splashes of color, or use the white space as part of your design. Adding your text on a white background is easier to read, such as when calling out product ingredients.

This material is available in all Avery formats. You can order custom printed labels from WePrint or try our blank labels by the sheet or our in-store packs.

Glossy White Paper

If your label design uses vivid colors and sharp imagery, a glossy white label can make it pop. Glossy labels are great for getting your products seen on shelves, as the shiny finish adds a layer of sheen to an already striking look.

This material is available in all Avery formats. You can order our glossy paper on custom printed labels from WePrint, our blank labels by the sheet or our in-store packs.

White Film

The Beard Club Beard Oil branded using Avery WePrint custom labels

Does your product drip or ooze or is it frozen or dunked in the water? That’s when a durable, waterproof label performs best. White film labels make your design stand out while resisting scratches, tears, and extreme temperatures.

Our white film labels are available professionally printed on rolls in our BOPP polypropylene material or on sheets in a PET polyester. You can also print them yourself using our blank sheet labels.

Clear Film

Clear film labels offer products a no-label look.

Clear labels blend in with the container surface so your design has a printed-on look. When used on transparent containers, clear film labels are a brilliant way to showcase the quality of the actual product inside while providing a no-label look.

Avery clear labels are available in matte or glossy finishes and can be ordered professionally printed or you can buy printable labels by the sheet or in our in-store packs.

Silver Metallic Paper

Craft Brewery beer label using Avery WePrint branding labels

Give your product labels a polished sheen with silver metallic paper labels. The metallic print reflects light and provides a high-quality look. Available in a matte or glossy finish, this material is resistant to sun, water, oil and is freezer safe.

You can order custom printed silver paper labels on rolls, printable silver labels by the sheet or in Avery in-store packs.

Chrome Film

Order this chrome polypropylene material for sleek, durable labels that add an upscale finish to products & packaging. Chrome film labels are waterproof and resist fading, abrasions & tearing.

This material is available only on custom printed roll labels from WePrint.

Estate Paper #9

The cream laid paper with textured finish provides a luxurious foundation for foods, beverages, and more. The durable, freezer-safe material carries more weight and is thicker than most labels, offering superior wet strength.

This elegant label paper is available only on custom printed rolls from WePrint.

Kraft Brown Paper

Harris Bros. Bbq sauce branded using Avery WePrint custom labels

Ideal for handmade, organic, and all-natural products, it communicates the essence of wholesome goodness. Kraft brown labels deliver a rustic look and blends in beautifully with cardboard or brown kraft packaging. It’s 100% recycled and great for adding a natural, rustic look.

You can order our Kraft labels custom printed, printable by the sheet or in our in-store packs.

Removable Labels

Premium glossy or matte label stock features a removable adhesive that leaves no messy residue behind

Avery offers a variety of removable labels for every use. Our custom printed removable labels come in both paper and film on roll labels, as well as a glossy vinyl on sheets. You can also order printable removable labels by the sheet or in our in-store packs.

Squeezable Film

Flexible film eliminates peeling and wrinkling on shaped containers and is great for labeling squeezable tubes and bottles of items like lotions, toothpaste, CBD balms and other health and beauty items.

Our squeezable material is available in clear or white film on custom printed roll labels.

With a variety of label materials and finishes to choose from, Avery can help you make the right choice for your product. Check out our resource center to access guides, comparison charts, and expert tips.

Got a question? We’re here to help! Feel free to contact us at (800) 942-8379 so we can help you get exactly what you need.

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  • Marcia at 12:12 pm

    I am starting herbal tea leaves business can’t seem to come up with the right label for dried tea leaves need tips on how label and market.

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      Melanie Neff at 3:22 pm

      Hi Marcia,
      In order for us to determine what type of label you should use, we’ll need to know what kind of container you are using for your tea leave products. Please give our Care Center a call at (800) 942-8379 so one of our representatives can help you find the exact labels you need.

  • charly at 8:45 am

    Hello, I am starting a candle business soon. I would like to know what you guys recommend for the best label material. Im a little indecisive and just want the best look for my candles.

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      Melanie Neff at 10:15 am

      Hi Charly,
      The first thing you should do is order one of our free sample packs. Go to and click on the Free Sample pack request link. It will give you a good idea of what our different materials look and feel like. All of our materials will work on candles, so it just depends on the look you want to achieve. Also, check out these articles that can help you make other decisions for your candle labels. How to Brand Your Candle Line gives you insights on starting your candle line. We also have free candle warning label templates, and our Top 10 Holiday Candle Scents for 2020. I would also check out CandleScience. They are a partner of ours and have everything you need to start your own candle line. I’ve also asked one of my team members to reach out to you by email in case you have any more questions. She’s our candle label expert and can help you with anything you need. Thanks for reading.

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