Choosing the Right Label Material

Choosing the Right Label Material

There are many label materials to choose from, but what’s the right one for your product? Along with the look and feel you want to convey, there are other factors to consider. Do you want your label to shine or have a matte finish? Do you want the product contents to be visible? Is it important that the label be waterproof? The experts at Avery have put together some quick tips on what label material can best spotlight your product.

Genuine Soap company Royal fig soap branded using an Avery WePrint custom label

Matte White Paper

When you’ve got a great design, the clean surface of a matte white label provides a great canvas. With this popular option, you can add splashes of color, or use the white space as part of your design. Text against a white background is easier to read, such as when calling attention to your ingredients.

Spice jar labels custom printed from Avery WePrint

Glossy White Paper

If your label design uses vivid colors and sharp imagery, a glossy white label can make it pop. Great for getting your products seen on shelves, the premium glossy finish will add a layer of shine to an already striking look.

The Beard Club Beard Oil branded using Avery WePrint custom labels

White Film

Does your product drip or ooze? Or is it kept frozen or dunked in water? That’s when a durable, waterproof label performs best. White film labels make your design stand out, while resisting scratches, tears and extreme temperatures.

The Essential Shampoo and Conditioner branded using Avery WePrint custom labels

Clear Film

These labels blend in with the container surface so your design has a printed-on look. When used on transparent containers, clear film labels are a brilliant way to showcase the quality of the actual product inside.

Craft Brewery beer label using Avery WePrint branding labels

Silver Metallic Paper

Give your product a label with a polished sheen with silver metallic paper labels. The metallic print reflects light and provides a high-quality look. Available in matte or glossy finish, this material is resistant to sun, water, oil and is freezer safe.

Estate Paper #9

The cream laid paper with textured finish provides a luxurious foundation for foods, beverages and more. The durable, freezer-safe material carries more weight and is thicker than most labels, and offers a superior wet strength.

Harris Bros. Bbq sauce branded using Avery WePrint custom labels

Kraft Brown Paper

Ideal for handmade, organic and all-natural products, it communicates the essence of wholesome goodness. Kraft Brown labels deliver a rustic look and blends in beautifully with cardboard or brown kraft packaging. It’s 100% recycled and great for adding a natural, rustic look.

With a variety of label materials and finishes to choose from, Avery WePrint can help you make the right choice for your product. Check out our resource center to access guides, comparison charts and expert tips.

Got a question? We’re here to help! Feel free to contact us so we can help you get exactly what you need.

Give us your thoughts:

We respect your privacy and will not publish your personal details.


Show off your labels & stickers!

Just tag your image on Twitter or Instagram with #averyweprint & maybe we'll feature your products next.

Get tips. Share ideas. Find your inspiration.

Join the Avery community

  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • Instagram