Find the perfect labels for your products & packaging
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With so many label materials on the market, choosing the right one for your product packaging can be overwhelming. So we’ve put together some of the most popular Avery label materials, the benefits they provide, and what format they’re available in to help you select the correct material for your products.
Whether you want to order WePrint custom printed labels or you want to print them yourself, Avery labels come in the shape, size, quantity, and format you need, all online.
There are some things to consider before choosing your label material. Along with the look and feel you want to convey, there are many other factors to think about.
- Do your products need chilling or are they used near water?
- Do you want your label to have a photo-quality finish or matte foundation?
- Are you using a clear container?
- Do you want a luxurious, upscale look?
- Are your products for display on a shelf or online?
No matter what look you want to achieve, Avery has the label material for your job. Check out the options below to find the right fit for your products, and please feel free to reach out to us if you have any questions. We’ve separated our label materials below into two categories: paper labels and film/vinyl labels.
Paper substrates are generally used for indoor applications. They offer a relatively short lifespan and can only handle limited exposure to moisture, chemicals, abrasion, and extreme temperatures. Paper labels are, however, available in a wide range of colors and they usually cost less. Also, you can add laminates and varnishes as topcoats to make the paper labels more durable.
Matte White Paper
When you’ve got a great design, the clean surface of a matte white label provides a great canvas. With this popular option, you can add splashes of color, or use the white space as part of your design. Adding your text on a white background is easier to read, such as when calling out product ingredients.
Glossy White Paper
If your label design uses vivid colors and sharp imagery, a glossy white label can make it pop. Glossy labels are great for getting your products seen on shelves, as the shiny finish adds a layer of sheen to an already striking look.
Silver Metallic Paper
Give your product labels a polished sheen with silver metallic paper labels. The metallic print reflects light and provides a high-quality look. Available in a matte or glossy finish, this material is resistant to sun, water, and oil and is freezer safe.
Kraft Brown Paper
Ideal for handmade, organic, and all-natural products, it communicates the essence of wholesome goodness. Kraft brown labels deliver a rustic look and blend in beautifully with cardboard or brown kraft packaging. It’s 100% recycled and great for adding a natural, rustic look.
Available in white and cream-laid paper with a textured finish our Estate #8 and # 9 papers provide a luxurious foundation for foods, beverages, and more. The durable, freezer-safe material carries more weight and is thicker than most labels, offering superior wet strength.
This elegant label paper is available only on custom rolls from WePrint.
Films & Vinyl
When you need a more durable label, film labels are the way to go. They are waterproof, tearproof, and resistant to oils, UV, sun, and fading. Film labels can stand up to water and moisture without ruining printed inks. They also last much longer than paper labels when exposed to harsher elements. Our flexible, squeezable, and conformable film labels prevent wrinkling and peeling on squeeze bottles and other curved or oddly shaped containers. Or check out our luxurious metallics or glowing holographic labels.
Does your product drip or ooze or is it frozen or dunked in the water? That’s when a durable, waterproof label performs best. White film labels make your design stand out while resisting scratches, tears, and extreme temperatures.
Clear labels blend in with the surface so your design has a printed-on look. When used on transparent containers, clear film labels are a brilliant way to showcase the quality of the actual product inside while providing a no-label look.
Order this chrome polypropylene material for sleek, durable labels that add an upscale finish to products & packaging. Chrome film labels are waterproof and resist fading, abrasions & tearing.
This material is available only on custom roll labels from WePrint.
Premium glossy or matte label stock features a removable adhesive that leaves no messy residue behind.
Avery offers a variety of removable labels for every use. Our custom removable labels come in both paper and film on roll labels, as well as glossy vinyl on sheets. You can also order printable removable labels by the sheet or in our in-store packs.
Flexible film eliminates peeling and wrinkling on shaped containers and is great for labeling squeezable tubes and bottles of items like lotions, toothpaste, balms, and other health and beauty items.
Our squeezable material is available in clear or white film on custom roll labels.
To make your products really jump off the shelf, try holographic film labels. These durable labels are waterproof and oil-resistant. You can choose from glowing rainbows or sparkling crystals that both change and move with light and reflection.
Holographic films are only available on rolls from Avery WePrint.
Luxurious metallic film labels elevate your brand to another level. Using our durable chrome film that resists water, oils, and abrasions, Avery WePrint can deliver the exact metallic tint you want. From glossy gold and silver to rich copper and rose gold.
When you want to promote your business, club, sports team, or activity, custom stickers are the way to go. Avery WePrint stickers are individually die-cut to your exact shape and size up to 8 x 10. The waterproof stickers are coated for protection against scuffing and tearing.
With a variety of label materials and finishes to choose from, Avery can help you make the right choice for your product. Check out our resource center to access guides, comparison charts, and expert tips.
Got a question? We’re here to help! Feel free to contact us at (800) 942-8379 so we can help you get exactly what you need.