5 Label Materials to Get the Look You Want

Beard Club products labeled with custom labels from Avery Weprint

You’ve got your product, you’ve found your packaging, now you need the perfect label material for your ideal look. The material you choose for your labels is extremely important, especially for items that will be exposed to the elements. But you also want to select the best label material to showcase the look and feel of your brand. We’ve put together 5 label materials to get the look you want for not only your product, but your brand’s image.

1. Keep it classic

Get a material that’s highly photogenic and offers a smooth, elegant finish by choosing a matte white label. While this is the most common label material, it’s also the least durable. It’s perfect for products with a shorter shelf life, and recommended for non-liquid products.

Creme de Cacao Matte White Labels using Avery WePrint
These oval labels were custom printed on our matte white labels.

2. Make my product pop

Cut through the noise with a label that produces vivid colors and sharp imagery. Because the sleek finish adds a layer of shine and makes logos pop, glossy white labels are an excellent choice for products that live on shelves.

Spice jar labels custom printed from Avery WePrint
These square labels were custom printed on our glossy white labels.

3. Stand the test of time

Resist scratches, tears and extreme temperatures with our waterproof durable white film. Whether your product is shipped, frozen, or even submerged in ice water, choose this material for your food & beverage items, as well as health & beauty products.

Essential Natural Juices using Avery WePrint Labels
These rectangle labels were custom printed using our waterproof white film.

4. Highlight my handiwork

Minimize coverage and get a clean, label-free look using clear film labels. From herb-infused oils to lotions and candles, clear film labels are perfect for bottles and jars where you want your eye-catching product to speak for itself. Plus, these labels are ideal for health and beauty items that contain liquids and oils since they are water resistant.

Luna Essential Oil with Clear Film Labels from Avery WePrint
This rectangle label was custom printed using our oil-resistant clear film.

5. Make it natural

Showcase your handmade, organic and all-natural products with Kraft Brown labels. Not only do they provide a rustic look, but they’re also made of 100% recycled materials, which socially conscious consumers will appreciate.

Balsam Forest Candle Label using Avery WePrint Labels
This square label was custom printed with our 100% recycled Kraft Brown labels.

Don’t see what you’re looking for?  Check out all the amazing label materials and finishes Avery has available to fit your exact needs.



Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

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