You’ve got your product, you’ve found your packaging, now you need the perfect label material for your ideal look. The material you choose for your labels is extremely important, especially for items that will be exposed to the elements. But you also want to select the best label material to showcase the look and feel of your brand. We’ve put together 5 label materials to get the look you want for not only your product, but your brand’s image.
1. Keep it classic
Get a material that’s highly photogenic and offers a smooth, elegant finish by choosing a matte white label. While this is the most common label material, it’s also the least durable. It’s perfect for products with a shorter shelf life, and recommended for non-liquid products.
2. Make my product pop
Cut through the noise with a label that produces vivid colors and sharp imagery. Because the sleek finish adds a layer of shine and makes logos pop, glossy white labels are an excellent choice for products that live on shelves.
3. Stand the test of time
Resist scratches, tears, and extreme temperatures with our waterproof durable white film. Whether your product is shipped, frozen, or even submerged in ice water, choose this material for your food & beverage items, as well as health & beauty products.
4. Highlight my handiwork
Minimize coverage and get a clean, label-free look using clear film labels. From herb-infused oils to lotions and candles, clear film labels are perfect for bottles and jars where you want your eye-catching product to speak for itself. Plus, these labels are ideal for health and beauty items that contain liquids and oils since they are water-resistant.
5. Make it natural
Showcase your handmade, organic and all-natural products with Kraft Brown labels. Not only do they provide a rustic look, but they’re also made of 100% recycled materials, which socially conscious consumers will appreciate.
Don’t see what you’re looking for? Check out all the amazing label materials and finishes Avery has available to fit your exact needs.