Are you just starting a small business, maybe you aren’t even set on your branding or your packaging? Or is business growth, combined with the cost of printer ink and label stock, making DIY printing no longer the most budget-friendly way to label your products?
If you have a fledgling business or only sell a few products at a time, you don’t need large quantities of labels on hand. Or if you want to test out different labels on packaging to see how they look, then printing your own labels can be a great place to start.
But, if you want professional-looking labels right from the start then you should seriously consider ordering custom printed labels instead of printing them yourself. And if you choose an experienced label company with strong customer service, you’ll have someone to guide you along the way.
Other situations where a professional printer makes the most sense:
When choosing a company to buy your labels from, whether you want printable blank labels or professionally printed labels, do your research. Your product label is the first thing customers see, so you want to make sure you buy quality labels that will hold their ink and stick and stay put.
No matter what label company you choose to order your labels from, there are a few things you should look into before investing money into your product labels.
Once you’ve done your research, find the company that has all three, or the best balance of the three. A little bit higher price may be worth it for quality labels and superior customer service.
The beauty of using a label company such as Avery is, besides more than 80 years of experience as the inventor of self-adhesive labels, the company is a one-stop label shop. You can order blank labels by the sheet that you can print yourself from home, or custom labels and stickers digitally printed on industry-leading equipment, or both. On top of that, the company also provides its popular free label templates that make personalizing your labels a breeze.
So if you start your business printing your own labels with Avery, once you’re ready to move up to professional printing you can use the same label designs and order custom labels from Avery WePrint.
Printing your own labels is a great option for small businesses that are getting into product labels or need shipping labels for the first time. Being able to print one sheet of labels at a time is a perfect way to get started. You can find the right look for your products or projects without investing a lot of money.
Another big advantage of printing your own labels is that you can print them on-demand, as you need them. This is good for inventory control and helping to keep costs down for companies with small budgets. If you sell smaller quantities of seasonal products, for instance, printing your own labels can be a more cost-effective route.
But once you start needing a large number of labels on a regular basis, it’s probably time to consider professional label printing services.
If your business is growing and you’re struggling to keep up with demand, it might be time to consider professionally printed roll and sheet labels. But make sure you check into their turnaround times. A few experienced label companies offer fast delivery in as few as three days, but the majority outsource their printing and deliveries can take two to four weeks.
Also, when printing yourself becomes a hassle, or takes too much time or ink, it’s probably time you consider custom labels. And if you’re applying labels at a rapid pace, it might be time to move up to custom roll labels and purchase an inexpensive roll label applicator. This can save you time and money from having to manually print and hand label products. And if you already have your label designs saved with your professional printer, it’s a pretty simple process.
Another benefit of using a label printing service is the professional, expert guidance they can offer you when choosing your label sizes, shapes and materials items. Labels that are going to be applied to bottles of lotions or CBD oils need a different material than candle labels or wedding favors for example. Having an expert available to help you pick the right material can save a lot of future headaches.
The most important thing to remember is that your labels are the first thing everyone sees. If someone buys your product online and it shows up with a wrinkled, smeared label, chances are, even if they like your product, they won’t buy it again. First impressions are everything.
Your product labels showcase your brand, share important legal requirement and represent your company. Don’t cut corners on your reputation.
If you need any help deciding what is the best option for you, please feel free to call us at (800) 462-8379. Our Customer Care Center will be happy to help you with any label questions.
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