Should You Use Roll Labels or Sheet Labels?

Avery custom roll labels for product labels, CBD labels, events and bottle labels.

When businesses are just getting started, it’s normal for many to create their product labels, ingredient labels, warning labels and stickers using printable blank label sheets or custom printed label sheets. When you only need small quantities, this can make sense.

But as the business grows and orders increase, you may find you want a more premium look or hand labeling products is no longer an option, then it’s time you should consider ordering roll labels instead of labels by the sheet.

Avery oval sheet labels used for labeling bars of soap for sale
The labels on the soap packaging above are Avery Oval Labels printed using custom printing by Avery WePrint. They’re also available in printable blank label sheets & packs.

What are sheet labels?

Well, the obvious conclusion is that sheet labels are labels that come on a sheet. Think of a piece of paper. You can order printable blank sheet labels from many companies that you can run through a standard inkjet or laser printer. But some companies, like Avery, also offer professionally printed sheet labels.

Professional printers such as Avery WePrint that use digital presses shouldn’t have extra charges for plates or four-color printing. If you use flexographic printing, chances are good you’ll incur extra charges. Printers with digital presses can provide small quantities of labels by the sheet for a more affordable option and low minimums.

When should you use sheet labels?

Sheet labels are perfect not only for small businesses just getting started, but they’re also an ideal option for specific situations.

If you’re testing a new logo or design for your products, sheet labels are an easy, affordable way to do a trial run. Experiment with different colors, fonts, shapes, and materials, and then try them out, get opinions from family, friends, and others before committing to a full run of labels you might not like.

Sheet labels are also great for seasonal products. If you only need a short run of your Pumpkin Spice candle labels for the fall, then sheet labels might be the way to go. Another situation where sheet labels could be a good idea is if you have products that change ingredients or regulations frequently, such as cannabis labels.

Printable blank sheet labels let you quickly order and print out labels on-demand, as needed, which is incredibly valuable if you use a label company that allows you to save designs like Avery. If you are on a tight deadline and have your label templates and designs saved, in just a few clicks, you can print quality labels.

What are roll labels?

Clear rectangle product labels featurei
This image above features custom printed clear film roll labels from Avery WePrint. Printable blank clear film labels can also be ordered by the sheet.

Well, again stating the obvious here, roll labels come on a roll. They’re a continuous strip of labels attached to a liner and wound around a core. Unlike sheet labels, roll labels don’t have any backing material around the outer edge of the label itself. Roll labels are generally made of the same materials and adhesives as sheet labels, they are just wound around a plastic or cardboard spool instead of on a flat sheet.

When should you use roll labels?

Roll labels are an affordable way to order labels or stickers in bulk. They’re very popular with businesses needing longer runs and spending more on their labels. As a general rule of thumb, if you order more than $250 of labels, you’re probably ready to roll. The more you buy, the more you save.

If you plan on using a labeling machine for your products, then it will require you to use roll labels. If you haven’t invested in a label applicator, the good news is, there are a variety of dispensers available to fit your current budget. There are also some guidelines you should follow when choosing the right label applicator.

Even if you don’t have a labeling machine ainknd you’re applying your product labels by hand, roll labels can make the job easier. Simply place your roll labels on a rod or towel rack for easy unwinding and peeling.

More options available

With roll labels, you can buy thousands of different sizes and shapes, as well as custom label shapes and sizes. This allows you to be more inventive and creative with your label designs to really make your products stand out.

Roll labels also offer embellishments and finishes you can’t often get on sheet labels, things like white ink. This printing technique applies white ink underneath your label to create opacity in specific areas. White underprint can make your label design more vivid and your text easier to read.

Need metallic or foil labels? With roll labels anything is possible. Professional printers can print directly onto a metallic base color with semi-translucent inks to create a metallic look or add luxurious, bold accents anywhere on your label.

Using a professional printer like Avery WePrint that uses digital presses will allow you to create vibrant metallic custom labels. If you want some extra shine on your metallic print, you can add a gloss laminate so your label looks like foil. For a more brushed metal, flat appearance, add a matte laminate over your metallic print.

Secondary printing

Many companies offer blank labels on rolls, but be aware you need a special printer for printing your roll labels. There are inkjet label printers, thermal label printers, LED label printers and many more.

So make sure when ordering blank roll labels that you are buying the correct type for your printer. For instance, Avery WePrint offers thermal labels on a glossy white film that allows you to add secondary print on your roll labels but you must have a thermal printer.

Still have questions?

Whether you buy your labels from Avery or somewhere else, our friendly Consumer Care Center reps are ready to help. No matter what the label question, we can help you make the best decision for your business. Call us at (800) 942-8379.

Or you can leave a comment or question below and we’ll be happy to help you out.

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Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

5 thoughts on “Should You Use Roll Labels or Sheet Labels?”

  1. I want to make sure that I get the right labels for a project that I’m working on. It makes sense that getting them custom printed would be beneficial. I’ll be sure to work with a professional to ensure that they end up working nicely.

  2. It sure was nice that you pointed out that if you would be ordering stickers in bulk, it would be wise to order roll labels so you could save more. This is something that I will share with my daughter because she is looking for a labeling company. Her business class at school asks them for a project that would require them to sell items, and she would need a label for each. She wanted to save money, so she will surely consider all your tips.

  3. My brother is wanting to start a woodworking business soon and he is thinking of printing out some stick labels that he can give away to potential customers. I found it interesting when you explained that roll labels are a good way to print stickers in bulk. It seems like it would be a good idea for my brother to find a digital graphics company to work with.

  4. Hello, I am looking for blank roll labels for a laser label printer. Can I order them from you?

    1. Hi Meggan,
      At this time we only offer blank roll labels for use with thermal transfer printers. We do offer custom printed roll labels that might work for you or blank sheet labels you can buy online. But we are always looking for new products and innovative ideas to give our customers what they need, so I will definitely pass your comment along to our research and development team. If you’d like more information or need any help, please give our Customer Care Center a call at (800) 942-8379.

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