Should You Use Film or Paper Labels?

Variety of jars and bottles using Avery Film Labels and Avery Paper Labels

Film Labels

When you need a more durable label, film labels are the way to go. They are waterproof, tearproof and resistant to oils, UV, sun and fading. Film labels can stand up to water and moisture without ruining printed inks. They also last much longer than paper labels when exposed to harsher elements. Our flexible, squeezable and conformable film labels prevent wrinkling and peeling on squeeze bottles and other curved or oddly shaped containers. Clear film is a great choice when you want to add a no-label look to clear containers.

Food & Beverage Labels

Whether your product will be stored in the refrigerator, freezer or cupboard, film labels will hold up. Condensation, sweating and spilled contents won’t affect the label, so you’ll have a professional-looking label throughout the life of the product.  They work great with jams, jellies, honey, sauces and other food items. And they’re ideal to use for beer, wine and water bottle labels that might be iced down.

Health & Beauty Labels

From the shower to the sink, film labels can stand up to the constant exposure to water and moisture with no running ink or unreadable labels. They’re perfect for shampoos, soaps, body washes and bath bombs. Film labels are also oil and chemical resistant making them ideal for lotions, moisturizers, essential oils, cannabis and CBD concentrates and other oil-based products.

Film labels offer:

  • Durability
  • Tear resistance
  • Water resistance
  • Oil resistance
  • Scuff resistance
  • Fade resistance
  • Longer shelf life
  • Better foundation for laminates
  • Smooth application on curved containers

Paper Labels

Paper substrates are generally used for indoor applications. They offer a relatively short lifespan and can only handle limited exposure to moisture, chemicals, abrasion, and extreme temperatures. However, paper labels are available in a wider range of colors than film labels and they usually cost less. Also, you can add laminates and varnishes as topcoats to make the paper labels more durable.

Paper labels offer:

  • Cost-effective solution
  • Lower heat sensitivity
  • Wider range of colors
  • More textures
  • Handcrafted look

Once you’ve decided on your label material, see what label shape is right for your product and learn how to choose the correct label size.

If you have any questions about choosing the right label material, call helpful Consumer Care Center at (800) 942-8379.


Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

Leave a Reply

Your email address will not be published.

eleven − 10 =