Summer Sales & Promotions Made Easy

Promotional cards for small business summer sales

Summer sales are a must for most small businesses. With families hitting the road for vacations and disposable income shrinking due in part to more family time, businesses can struggle to try to keep store sales steady and revenue coming in.

To help you take a bite out of a potential sales slump, our team at Avery has come up with some easy summer sales and promotions you can put together quickly and inexpensively.

To make it even easier for you, we’ve also included some beautiful summer-themed templates. You can personalize your favorite template and carry the theme across a suite of products to give your sale and promotions a coordinated look and feel.

Summer Promotional Postcards

Direct mail

Have you noticed how little clutter jams your mailbox these days? Summer is the perfect time to take advantage of the snail-mail slowdown with some direct mail advertising. An eye-catching offer on beautifully printed custom postcards is a great way to stand out to your local customers.

Don’t want to spend time or money on a graphic designer? You can use online graphic design software like Canva or BeFunky to create your own artwork. Or try using one of our customizable summer templates and mail merge to easily create your direct mail postcards. This will allow you to focus instead on your targeted mailing list and your offer so that your cards will be more successful.

It’s easy to use one side of your postcard for your addressing and postage, with your full-color offer on the other side. If using Avery Design & Print software make sure to flip over your card to edit the backside before printing or ordering.


If direct mail advertising isn’t the right fit for your business, promo cards and in-packing cards are another great way to generate traffic.

Use postcards as handouts at festivals, swap meets, and craft fairs where your target demographic hangs out. Or partner with a non-competing business where you can help promote each other’s products in-store or in shipments and packaging.

As shown in some of the designs below, consider adding a coupon or promotion to your cards to encourage future purchases.

See all of our summer designs.

Attention-Grabbing Labels & Stickers

Once you get customers in your store, continue the theme of your promotional postcards on your products, packaging, and carryouts with logo stickers, round labels, and square labels.

The templates below are for 2-inch square and 2-inch round labels. They are great for envelope seals, container lids, and standard packaging labels.

See all of our summer designs.

Tag It & Bag It

Hang tags are another great way to call out summer sales and promotional items. Order custom printed, stamp them or handwrite them, the choice is yours. They’re great for adding a unique touch to products or brown paper bags.

The 2″ x 3-1/2″ banner tags shown below offer a unique shape with ample space to communicate your promotion. Consider adding a coordinating piece of string or twine for a handmade touch.  Avery tags include a durable clasp string with your purchase.

You can check out all the beautiful summer templates that you can personalize for your summer sales in our promotions and events design gallery.

Click on your favorite design, customize it for your summer sale, and choose your print option.

If you want a professional look with a fast turnaround, Avery WePrint is a great way to go. Our custom printing service delivers you premium products that are printed using industry-leading digital presses.

If you want to print your labels or cards at home using Avery blank printable products, simply click on the Print This Yourself option when you’re done customizing your products in the Avery Design & Print software.


Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

2 thoughts on “Summer Sales & Promotions Made Easy”

    1. We love to hear that! Our star stickers are new. We’ll be introducing some other new shapes next month, as well as custom die-cut stickers in any shape in September. Did you use the sticker for business or personal use? We’ love to hear more.

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