10 Ways to Promote Your Business with Stickers

10 Ways to Promote Your Business with Stickers

How custom stickers can help build your business for less

Are you starting a business on a low budget or looking for a creative way to boost your branding? Then custom stickers can help.

Stickers are a great way to get your brand in front of new customers and advertise in new markets with minimal investment. Stickers are an easy way to get your brand in front of new customers by sharing them in fun environments in a more casual way versus traditional marketing methods.

Check out the following 10 ways you can use stickers to promote your business for some inspiration.

1. Give custom stickers as a gift

Give custom stickers to customers that target your business

Whether you sell goods online or in-store or operate a service business, consider giving custom stickers as a loyalty gift or gift with purchase. Custom stickers are a fun surprise-and-delight wat to your customers. Include a quirky or inspirational message that showcases your brand’s personality for extra engagement. Or create personalized stickers that your clients will love sticking everywhere.

2. Hand out stickers at trade shows

Hand out stickers at trade shows and events as a fun gift and to promote your brand.

A great way to generate traffic at your trade show booth is to hand out branded stickers with funny sayings or cool designs that are relevant to attendees and the industry.

Custom stickers will make your business stand out from other vendors and they’re a unique giveaway that attendees can apply to personal belongings or pass on to friends and family, organically marketing your business in the future.

Read our money-saving trade show ideas for even more trade show tips.

3. Sell your stickers as branded merchandise

Sell your branded stickers as merchandise in-store or at events

Impulse purchases at the register or checkout are a great way to increase order value. If you have a retail store, place custom branded stickers with unique slogans toward the end of the aisle near the register where customers are most likely to make a last-second purchase.

If you operate an eCommerce site, consider a dedicated accessory section where you can feature low-cost stickers for consumers to add to their cart when checking out. This can also help customers reach any free shipping thresholds you might have and increases your order values.

Using simple stickers that showcase your brand personality can increase your bottom line when used correctly as an impulse buy. If you’re stumped for design ideas, hire a freelance graphic designer to provide some fun design inspiration for you at a low cost.  

4. Give out stickers at grand openings & special events

Give away stickers at your grand opening or other special event to promote your business.

Are you throwing a grand opening or a special event to drive additional traffic to your store? Then give away stickers along with samples of your products as a free gift to help market your business and products.

A free sample and gift can go a long way to securing a new customer. They let consumers emotionally connect with your brand because you have given them things for free right off the bat. It also lets potential customers test out your products, while the stickers help communicate the look and feel of your brand. It’s also a very inexpensive way of marketing your business to many people at once.

5. Apply brand stickers to personal items

Apply branded stickers for your company to water bottles, laptops and more.

Use your stickers as additional branding in your store. Adhere your stickers to various items in-store so that customers see your brand as they are shopping. Whether on your cash register, your office door or the tip jar, let the stickers be seen by others and do the marketing for you.

Also, add your branded stickers to personal items that you, your family, and friends carry around on a daily basis. Add stickers to thermal water bottles, laptops, notebooks, car windows, and luggage. The more your stickers are seen, the more brand awareness you create

6. Create goodwill with employees

Give stickers to employees to create goodwill and spread the word about your business

Give your employees custom stickers to use themselves and give away. Let them place the stickers where they choose to help promote the company and brand. Soon you will see your company’s brand displayed on bottles, computers, bags, and other work items. It’s also great for improving company culture and pride.

7. Give out custom bumper stickers

Create custom bumper stickers to hand out as gifts or sell with branding

Promote your company with custom bumper stickers that can be handed out at events, in-store, or packaged in product shipments. It’s an incredibly low-cost way to share your brand or just to give your customers a special gift.

And if consumers apply the bumper stickers to their vehicles, it’s free advertising that can reach areas much further than you anticipated. It’s a simple, cheap way to build brand awareness.

For example, if you own a pet-sitting or dog-walking business, order cute personalized bumper or window stickers of your clients’ pets and give them as a thank-you for using your service. Your client will likely put that bumper sticker on their car, refrigerator, laptop, or water bottle, a constant reminder to use your service again.

8. Add stickers to packaging

Small labels or stickers are perfect ways to share your social media profiles on products and shipments.

If you operate an eCommerce business that ships a lot of packages, use custom stickers on the inside and outside of the box to showcase your brand and message. A sticker on the outside of the box lets your customers know instantly that the package is from your company.

In the inside of your shipment, add a sticker that features your social media handles and contact details to engage your customer. As a bonus, include a fun sticker that they’ll share on social media to show how much they love your products.

9. Apply stickers to storefront windows

Use window stickers & decals to lure in customers from outside

Apply custom stickers to your store windows and doors that are visible to customers walking by. The window stickers reinforce your branding to passersby, and if you create a sticker with a catchy saying or slogan, you may find them coming into your store to purchase the stickers themselves.

Avery custom stickers are inexpensive and easy to personalize so you can change up your messages to follow current trends or popular causes.

10. Put stickers on floors & doors

Add your logo to custom floor decals for extra branding

Add stickers to floors and doors as an unexpected way to draw people’s attention. While floor decals are popular for safety and directional messaging, they can be a great way to engage customers. Point out directions to fun, new products, or sale items. Or add fun sayings to keep your customers smiling while shopping. With our non-slip vinyl floor decals, you can customize signs for your business and order online in minutes.

No matter what you decide, stickers can be used in a variety of ways. Whether to grab someone’s attention as they pass by, to surprise customers with a small gift, or to hand out at a trade show or event, stickers are a great vehicle to create awareness for your business, at a fraction of the cost of other marketing tactics.

If you want to make and print your own stickers at home try Avery Sticker Project Paper that’s available for both inkjet and laser printers.

Have you used custom stickers in your marketing efforts? What worked best for your business? Let our readers know in the comments below.


  • Kim Varona at 10:07 am

    Todays post on candlescience with avery was so informative.. I cant wait to order and call for some information. TY..

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      Melanie Neff at 11:17 am

      Kim, We are so happy you liked it. Please let us know if there is anything we can help you with.

  • Jim at 8:35 am

    I sell a lot of books online….branded book marks with my company name and logo would be great !!

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      Melanie Neff at 10:10 am

      Thanks for the idea! I’ll will pass it along to our custom printing R & D team. In the meantime, check out this great article on creating bookmarks and bookplates that you can print yourself using a variety of Avery products.

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