Other articles you might like:
Are you starting a business on a low budget or looking for a creative way to boost your branding? Then custom stickers can help.
Custom stickers are different than labels and a great way to get your brand in front of new customers and advertise in new markets with minimal investment. Stickers are an easy way to get your brand in front of new customers by sharing them in fun environments in a more casual way versus traditional marketing methods.
Check out the following 10 ways you can use custom stickers to promote your business and get some inspiration.
1. Give custom stickers as a gift
Whether you sell goods online or in-store or operate a service business, consider giving custom stickers as a loyalty gift or as a gift with purchase. Custom stickers are a fun surprise-and-delight for your customers.
Include a quirky or inspirational message that showcases your brand’s personality for extra engagement. Or create personalized stickers that your clients will love sticking everywhere. They’re great for stickers for laptops, stickers for cars, stickers for water bottles, and anything your customers can think of.
2. Hand out stickers at trade shows
A great way to generate traffic at your trade show booth is to hand out branded stickers with funny sayings or cool designs that are relevant to attendees and the industry.
Sticker giveaways make your business stand out from other vendors and they’re a unique gift that attendees can apply to personal belongings or pass on to friends and family, organically marketing your business in the future.
3. Sell your stickers as branded merchandise
Impulse purchases at the register or checkout are a great way to increase order value. If you have a retail store, place stickers with unique slogans toward the end of the aisle near the register where customers are most likely to make a last-second purchase.
If you sell on an eCommerce site, consider a dedicated accessory section where you can feature low-cost stickers for consumers to add to their cart when checking out. This can also help customers reach any free shipping thresholds you might have while it increases order values.
4. Give out stickers at special events
Give away stickers along with samples of your products as a free gift at parties or events to market your business. A free sample and gift can go a long way to securing a new customer. It lets consumers emotionally connect with your brand because you have given them something free right off the bat.
It also lets potential customers test out your products, while the custom stickers help communicate the look and feel of your brand. It’s also a very inexpensive way of marketing your business to many people at once.
5. Apply brand stickers to personal items
Use your custom stickers as additional branding in your store. Adhere them to various items in-store so that customers see your brand as they are shopping. Whether on your cash register, your office door, or the tip jar, let the stickers be seen by others and do the marketing for you.
6. Create goodwill with employees
Give your employees custom stickers to use themselves and to give away. Let them place the stickers where they choose to help promote the company and brand.
Soon you will see your company’s brand displayed on bottles, computers, bags, and other work items. It’s also great for improving company culture and pride.
7. Let bumper stickers promote for you
Promote your company with custom bumper stickers that can be handed out at events, in-store, or packaged in product shipments. It’s an incredibly low-cost way to share your brand or just to give your customers a special gift.
For example, if you own a pet-sitting or dog-walking business, order cute personalized bumper or window stickers of your clients’ pets and give them as a thank-you for using your service. Your client will likely put that bumper sticker on their car, refrigerator, laptop, or water bottle, a constant reminder to use your service again.
8. Add stickers to packaging
If you operate an eCommerce business that ships a lot of packages, use custom stickers on the inside and outside of the box to showcase your brand and message. A QR code sticker or a custom sticker with your company info on the outside of the box lets your customers know instantly that the package is from you.
On the inside of your shipment, add a sticker that features your social media handles and contact details to engage your customer. As a bonus, include a fun sticker that they’ll share on social media to show how much they love your products.
9. Apply stickers to storefront windows
Apply stickers to your store windows and doors that are visible to customers walking by. Window stickers reinforce your branding to window shoppers, and if you create a sticker with a catchy saying or slogan, you may find them coming into your store to purchase the stickers themselves.
Since they are inexpensive and easy to personalize, you can change up your messages to follow current trends or popular causes.
10. Put stickers on floors & doors
Add stickers to floors and doors as an unexpected way to draw people’s attention. While floor decals are popular for safety and directional messaging, they can be a great way to engage customers.
Point out directions to fun, new products, or sale items. Or add fun sayings to keep your customers smiling while shopping. With our non-slip vinyl floor decals, you can customize signs for your business and order online in minutes.
No matter what you decide, stickers can be used in a variety of ways. Grab someone’s attention as they pass by your store. Surprise customers with a small gift, or hand them out at a trade show or event. Stickers are a great way to create awareness at a fraction of the cost of other marketing tactics.
To make your own stickers at home, try sticker project paper that you can cut and print yourself.