Easy, inexpensive ways to showcase your brand with stickers
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Are you starting a business on a low budget or looking for a creative way to boost your branding? Then custom stickers can help. Stickers are different than labels and are a great way to get your brand in front of new customers and advertise in new markets with minimal investment. They are an easy way to get your brand in front of new customers by sharing them in fun environments in a more casual way versus traditional marketing methods. Check out the following 10 ways you can use stickers to promote your business.
1. Include them as freebies
Whether you sell goods online or in-store or operate a service business, consider giving custom stickers as a loyalty gift or as a gift with purchase. They are a fun surprise and delight for your customers.
Include a quirky or inspirational message that showcases your brand’s personality for extra engagement.
2. Hand them out at trade shows
A great way to generate traffic at your trade show booth is to hand out stickers with funny sayings or cool designs that are relevant to attendees and the industry you’re showing at.
Sticker giveaways help make your business stand out from other vendors and they’re a unique gift that attendees can apply to personal belongings or pass on to friends and family, organically marketing your business in the future.
3. Sell them as branded merchandise
Impulse purchases at the register or checkout are a great way to increase order value. If you have a retail store, place logo stickers with unique slogans toward the end of the aisle near the register where customers are most likely to make a last-second purchase.
If you sell on an eCommerce site, consider a dedicated accessory section where you can sell them to consumers to add to their cart when checking out. This can also help customers reach any free shipping thresholds you might have while it increases order values.
4. Give them out at special events
Give away stickers along with samples of your products as a free gift at parties or events to market your business. A free sample and gift can go a long way to securing a new customer. It lets consumers emotionally connect with your brand because you have given them something free right off the bat.
They also let potential customers test out your products, and they help communicate the look and feel of your brand. It’s also a very inexpensive way of marketing your business to many people at once.
5. Apply your brand to personal items
Use your custom stickers as additional branding in your store. Adhere them to various items in-store so that customers see your brand as they are shopping. Whether on your cash register, your office door, or the tip jar, let them be seen by others and do the marketing for you.
Add them to thermal water bottles, laptops, hard hats, car windows, bumpers, and luggage. The more they are seen, the more brand awareness you create.
6. Create goodwill with employees
Give your employees custom stickers to use themselves and to give away. They can place them wherever they choose to help promote the company and brand.
Soon you will see your company’s brand displayed on bottles, computers, bags, and other work items. It’s also great for improving company culture and pride.
7. Let bumper stickers promote for you
Promote your company with custom bumper stickers that can be handed out at events, in-store, or packaged in product shipments. It’s an incredibly low-cost way to share your brand or just to give your customers a special gift.
For example, if you own a pet-sitting or dog-walking business, order cute personalized bumper or window stickers of your clients’ pets and give them as a thank-you for using your service. Your client will likely put that bumper sticker on their car, refrigerator, laptop, or water bottle, a constant reminder to use your service again.
8. Add them to packaging
If you operate an eCommerce business that ships a lot of packages, use custom labels on the inside and outside of the box to showcase your brand and message. A QR code sticker or a custom sticker with your company info on the outside of the box lets your customers know instantly that the package is from you.
On the inside of your shipment, add a sticker that features your social media handles and contact details to engage your customer. As a bonus, include a fun sticker that they’ll share on social media to show how much they love your products.
9. Apply decals to storefront windows
Apply stickers to your store windows and doors that are visible to customers walking by. They will reinforce your branding to window shoppers, and if you create them with catchy sayings or slogan, you may find them coming into your store to purchase some for themselves.
Since they are inexpensive and easy to personalize, you can change your messages to follow current trends or popular causes.
10. Use them on floors & doors
Add stickers to floors and doors as an unexpected way to draw people’s attention. While floor decals are popular for safety and directional messaging, they can be a great way to engage customers.
Point out directions to fun, new products, or sale items. Or add fun sayings to keep your customers smiling while shopping. With our non-slip vinyl floor decals, you can customize signs for your business and order online in minutes.
No matter what you decide, stickers can be used in a variety of ways. Grab someone’s attention as they pass by your store. Surprise customers with a small gift, or hand them out at a trade show or event. They are a great way to create awareness at a fraction of the cost of other marketing tactics.
Hi – Are vehicle (and other) decals removable, without leaving a sticky mess?
Hi Dave,
Yes, Avery WePrint stickers remove cleanly without leaving any residue. They work great on cars, windows, thermal water bottles, laptops and most anywhere you want.
I liked it when you shared that it is great to acquire custom vinyl stickers that can help your business stand out from others and let the attendees apply to their personal belongings. In this way, it helps to increase brand awareness when they are being used. I would like to think if a company wants to increase its brand awareness, it should consider getting customized stickers from a reliable service.
We agree Taylor! Custom stickers are everywhere and so popular for laptops, water bottles, notebooks, cars, etc… And Avery Custom Vinyl Stickers can’t be beaten. Made by the label experts, all of our labels and stickers are the best you can buy, and 100% satisfaction guaranteed. Our stickers are made from durable vinyl that doesn’t scuff or tear, and they’re water-resistant and tear-resistant. Even better, you can order custom stickers online in minutes from Avery. Just upload your logo or design (or use one of our free designs) personalize and order. With a fast turnaround, you’ll get your individually die-cut stickers shipped to you in as few as three days. Hope you pick up some Avery custom stickers to try out. We know you’ll be impressed. Thanks for reading!
Can business stickers be made into refrigerator magnetics?
Hi Jan,
Unfortunately, at this time we don’t have that option in custom printing. We do have our Printable Magnetic Business Cards that might work for you. I will pass your request along to our WePrint Product Development Team. It might be something coming in the future. And while, our custom vinyl stickers may not be magnetic, they’re removable for up to 9 months without any messy residue. And they’re waterproof and resist oil, fading, scuffing and tearing. Hope this helps. Thank you for reading.
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Todays post on candlescience with avery was so informative.. I cant wait to order and call for some information. TY..
Kim, We are so happy you liked it. Please let us know if there is anything we can help you with.
I sell a lot of books online….branded book marks with my company name and logo would be great !!
Jim,
Thanks for the idea! I’ll will pass it along to our custom printing R & D team. In the meantime, check out this great article on creating bookmarks and bookplates that you can print yourself using a variety of Avery products.