When you’re shipping for a small business, it can be one of the more expensive parts of your e-commerce company. This is especially true with the shipping demand increasing dramatically in 2020. Getting your products to customers quickly, efficiently, and safely is probably the most important part of your company. If your products arrive late, broken, damaged, or leaking, it could very well be the last time you see that customer. To help you out, we’ve put together some cost-saving tips to help you package your shipments better and ship your products for less.
Whether you use USPS shipping, UPS shipping, FedEx shipping, or another shipping service, if you ship packages on a regular basis, then having an area dedicated to prep your shipments for pickup or delivery is extremely important. It will save you money by cutting down on errors with orders, preventing damage to the products being packaged, and recouping time lost looking for misplaced items like packing tape, scissors, and shipping labels.
If you have a larger workspace, get some open racks or shelves to hold your shipping supplies. It’s ideal to have convenient place to store things like mailing envelopes, shipping boxes, padded mailers and bubble wrap, as well as items like business cards, coupons or giveaways you might place in every shipment. Also, have a section where you can keep important order documentation at hand, along with pens, paperclips and other necessary items.
If you have some free wall space, a small pegboard is great for organizing tools and items like scissors and packing tape. Try using a small shower curtain rod or paper towel holder for keeping bubble wrap, butcher paper or other rolled packing materials neat and organized. If you’re shipping out of a small office or home, use sturdy boxes or plastic bins that you can stack and store when not in use.
Stop by your local UPS or FedEx store to get some ideas of how the professionals set up their shipping stations. Snap a couple of images (with permission of course) to use as a reference when you get ready to build your own station.
To save the most money and keep your products safe, try to match the size of your box as close as possible to the size and weight of your product or products.
Oversized boxes can incur extra charges from your shipping provider, so it’s best to keep your box as small as possible without overcrowding the items. Plus, your customers will appreciate not receiving a box 10 times bigger than the item in it. For heavier products, make sure to use a double-walled box.
When new inventory or even personal shipments come in, try to reuse any boxes in good condition to send shipments to your customers. However, make sure the boxes are sturdy and don’t have any blemishes, tears, or holes. Try using opaque-backed shipping labels, like Avery Trueblock® labels to cover up any pen marks or scratches. TrueBlock shipping labels block out everything underneath the label and are available by the sheet online or by the pack in-store or online.
When your supply of reusable boxes runs out, many shipping providers offer free boxes if you use their service. So, depending on your product’s size and weight, you might be able to get your shipping boxes for free. If you ship products that are small and unbreakable, free envelopes are provided by some as well.
If you’re shipping heavy products, it’s a good idea to send them in more than one box if you can. Heavy boxes can be a burden for your customer. You want to make sure whoever is receiving the shipment can lift and carry it as expected.
For instance, if someone orders a case of wine, they obviously know all 12 bottles are coming in one box. But you definitely wouldn’t put two cases of wine in one box. And the cost can actually be less for two smaller, lighter boxes, than one heavy box. Check with your shipping provider to see what the cost difference would be.
The U.S. Postal Service offers free shipping boxes and mailing envelopes when you send packages using their flat-rate priority service. So no matter how much your package weighs or where you are sending it, it’s a set price. And delivery is usually in one to three days depending on destination. Obviously, right now during COVID restrictions, mailing delays are prevalent.
Once your packages are ready to go, you can even schedule a pickup from your business or home. Check the pricing and see what the difference in cost would be if you’re buying boxes and shipping them, as opposed to using flat-rate boxes.
UPS also has a variety of shipping boxes, tubes and envelopes available at no cost. Some are charged based on a flat rate and the zone, while others are based on weight and zone.
FedEx offers packing and shipping supplies to purchase on its site, but you must call the company to order complimentary express or ground shipping supplies.
To secure fragile products or to ship several individually wrapped items, cushion the smaller boxes inside of larger boxes for extra safeguarding. The extra boxes keep items secure and prevent financial losses from product breakage or damage.
Shipping regularly can mean high costs for foam wrap, packing peanuts, bubble wrap, and air pillows. But like your shipping boxes, reuse and recycle when you can. Many items can be used numerous times before showing wear and tear.
For small upstart businesses, ask your family, neighbors, and friends to save their spare packing materials and old newspapers. However, don’t forget, newspapers can leave ink on some products. You can also check with local businesses or distributors in your area and see what they do with discarded packing materials. Many companies will sell scrap foam and other materials by the truckload for pennies to get it off their property.
One area you don’t want to pinch pennies on, however, is your packing tape. Use sturdy tape that is at least 2″ wide and made specifically for shipping. Basic adhesive tape and masking tape will not hold up during shipping and can lead to boxes opening accidentally in transit.
The unboxing experience is a big deal with consumers today. Unboxing videos of people opening shipments are some of the highest viewed videos on YouTube. So give your customers a little special bonus when they open their box. Don’t just greet them with bland boring wrapping materials. For a minimal cost, you can include a personalized card, sticker, small gift, or promo offer.
As shown in our nesting image above, adding fun personalized labels and stickers to the inside of box flaps is another way to greet customers with quirky, but on-brand messaging. And if you add a coupon or promotional offer, it’s likely to get you another order down the line.
You can order custom postcards for as little as 19 cents each to say thank you to your customers for their purchase. You can also buy printable postcards that allow you to print packaging inserts on-demand.
You can save money by buying your shipping labels online instead of going to the post office or office supply store. Simply order your printable shipping labels online, and personalize and print them through Avery or your shipping provider. Then schedule a pickup. It saves you both time and money.
If you want more professional shipping labels or don’t want to use up your printer ink, you can also order custom shipping labels with your logo and company address and information already printed.
To find the perfect retail packaged labels for your shipping boxes Avery recommends the following:
Nothing is more frustrating for customers than not receiving their gifts in time for the holidays.
Make sure your packages get sent on time with this helpful holiday shipping schedule. It features the last day to ship via UPS, FedEx and the USPS so customers receive their holiday gifts on or before Christmas day. And don’t forget tracking. All the major shippers offer tracking services today and customers have come to expect it.
Do you have any helpful tips or questions of your own on packing, labeling and shipping products? We’d love to share them with our readers. Let us know in the comments below.
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