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Film vs. Paper Labels

Film Label | Avery WePrint


Film substrates offer durability to UV, heat, chemical, abrasions and autoclave exposures. Film is also tear resistant and available in a tamper-evident label. Flexible, squeezable and conformable labels are also offered in film substrates, making them great for multi-curved containers. Film is ideal for applications where exposure to moisture is possible. The labels can resist water/moisture without ruining the printed inks. Film also lasts much longer than paper when exposed to harsh elements. Clear film is the ideal choice when you want to add a no-label look to clear containers.

Film labels offer:
  • Durability
  • Tear resistance
  • Water resistance
  • Oil resistance
  • Scuff resistance
  • Fade resistance
  • No-label look (clear film)
  • Longer shelf life
  • Better foundation for laminates
  • Smoother application on curved containers
Paper Label | Avery WePrint


Paper substrates are generally used for indoor applications. They offer a relatively short lifespan and can only handle limited exposure to moisture, chemicals, abrasion and extreme temperatures.

Laminates and varnishes can be added as topcoats to make the paper labels more durable. Paper labels are also available in a wider range of colors than film labels and usually cost less.

Paper labels offer
  • Cost-effective solution
  • Lower heat sensitivity
  • Better ink adhesion
  • Wider range of colors
  • Tearable
  • Textures available
  • Handcrafted look
  • Embellishments like hot stamps & embossing work best on paper
Once you've decide on your label material, check out this helpful guide on How to Choose the Correct Size Label.

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