Rotate Text & Graphics on Your Product Labels

Change orientation or create diagonal text to make product labels & cards stand out

If you’re having trouble getting the exact look you want for your retail products and promotional items, Avery Design & Print allows you to easily rotate text and graphics so you can customize your product labels, business cards, and other marketing items to make them pop on shelves and online. We’ve put together some simple steps to help you easily rotate text and graphics on your products.

There are two ways to rotate text and graphics 90 degrees when you’re designing your product label or cards using Design & Print. You can either select a template already in your desired landscape or portrait format and design your label from scratch, or you can choose a predesigned template and simply rotate the elements already in the templates. 

Select a blank template in your desired format

Log into Design & Print and select the template for the product you’re using. You will have the option to choose either a tall or wide blank template to use. Then simply import your assets and add your text to create your desired label or card.

In Avery Design & Print choose either a wide blank template or tall blank template to customize

Use a pre-designed template

If you choose to use one of the professional designs from Avery, it’s simple to rotate the design to your desired format.

First, choose your favorite design.

Avery templates offer free designs you can customize in portrait or landscape format.

On the right side of the top toolbar, click View. A dropdown menu will give you several options. Select Flip to rotate your canvas 90 degrees. This will help you visualize your design in the orientation you want.

Use the Flip button to rotate the format of your labels or cards in Avery Design & Print Online

Now rotate your artwork and text. Click in your text box. Then select the round arrows to rotate the selected item until it matches the orientation of the template.

Rotate you template using the arrow icon at the top or your text box in Avery Design & Print Online

Once the original assets are in the correct position, feel free to add any additional text or images you need. Follow the previous step to rotate the new text or images as you add them.

Add more text to your template and rotate using the round arrow toggle  in Avery Design & Print

3. Upload your own artwork

In the top toolbar, select Upload Your Complete Design.

Upload your own artwork to a template  in Avery Design & Print Online

A popup will appear. Select your desired orientation.

Choose a blank template in the desired orientation in Avery Design & Print online

Drag & drop or upload your artwork.

Drag and drop your own artwork or upload. Then rotate your text and design

Design diagonal or diamond shapes

To create a design that requires less than a 90-degree rotation, you can use the previous steps to rotate your assets to the desired orientation but you cannot rotate the view. For this reason, uploading artwork that is already in the desired size and orientation for your product is ideal. Follow the examples below.

Create diagonal or diamond designs using Avery Design & Print

Choose from Avery downloadable templates that you can use with the following software:

  • Microsoft Word
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe PDF
  • Apple Pages

For this example, I used Adobe Illustrator, but any image editing software that allows a custom canvas and the ability to rotate will work.

When designing, I recommend making a template of your canvas and overlaying it over the artwork to make sure you have the desired coverage for the product. Make sure the artwork is big enough to fill the template.

You can also create your own templates, using the measurements of your desired product and adding a .25″ bleed.

Align your template with your product and rotate to fit

Once your design is complete, use your template to align it with your canvas/product and rotate it to fit. When you have it aligned to your canvas, delete your template.

Save your file for upload and delete your template.  Import into Avery Design & Print Online.

Save your file for upload. Avery Design & Print supports png, jpeg, bmp, psd, esp, tiff, tif, pdf, ai, and svg files. Once your image is saved, import it into Avery Design & Print using the previously mentioned method.

If the design is complete and requires no additional editing, you can use Upload Your Complete Design in the toolbar.

Add in additional edits and rotate text

If you have some additional edits, login into Avery Design & Print and select the blank template for your product. Import your image and select Set As Background to lock the image as a background. Then you can continue editing your design.

Set your design as background to lock in place

If you’re just starting out, and need some design inspiration, check out How to Design a Logo for Your Business and How to Pick the Right Font for Your Labels.

If you have any questions, please feel free to call our awesome Customer Care Team at (800) 942-8379 and they’ll be happy to help you out. Or leave a comment below and we’ll get back to your shortly.

4 thoughts on “Rotate Text & Graphics on Your Product Labels”

  1. Hi
    I have been buying the round labels E3613 and using the template online for my labels.
    I use the same template every time and just edit and save it accordingly. Today I made some labels but they all printed out of line and were all over the place. Used the same pc and printer so unsure why this has happened. Also I downloaded another template in case I had an old version but was unable to copy and paste my design into it. My design is just made on word. Please can you advise? Many thanks. Celia

  2. I have been trying to create a label with curved text. I got the top to curve upward and around, but when I added a new curved box for the bottom it only allows me to type the text upside down. I watched the video that shows options that should appear to the left to chose from, but for some reason the only options it shows is, over the top, and then one that shows ABC also going over the top, like an upside down U. I just tried to hit those 2 options and doesn’t appear to look any different.
    I have used curved texts in other projects with no problem about a year ago, but now it is not allowing me. Please advise.
    Thank you

    1. Hi Deanna,
      On the left menu of the design canvas, you should see several curve text options. You can click on the curve option to be on the left, right, top or bottom. Please check out this article for more help. If you still need help, please call our Customer Care Center at (800) 462-8379 and they can walk you through it step by step. Please let us know if you need anything else. Thank you for reading!

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