How to Get the Perfect Label Fit

Casey Gradin Co. Soy Candle using Avery WePrint Labels for branding

Products and packaging come in a variety of shapes and sizes. The good news is, so do labels. So what’s the best way to find the perfect label match that represents your product? The Avery label experts have put together some quick tips to help you get the perfect label fit.

Evaluate your packaging

Let’s take a look at the label placement options for your product. If it’s a box or bag, you have multiple sides you can use. A non-tapered bottle or jar can use a long rectangle label wrapped around the curve of the container. Or you can try a front and back label, or even the lid. Rectangle labels also work well with cylindrical non-tapered tubes. For tapered or uniquely shaped containers, consider a custom shape to provide the coverage you need. If your packaging has a handle or neck, additional product information can also be attached with a tag.

Size up the surface area

Avery Labels graphic showing how to measure label shapes H x W

The next step is measuring the surface area where you plan to apply the label. Once you know these dimensions it’s easier to find the right size. Here’s a quick, basic guide to help you determine the correct label size.

Choose the ideal shape to represent your brand

You can approach looking for the right label shape in several ways. It could be a shape you’re already using on other similar products, as using the same shape can reinforce your brand. Or, it could be a shape that flatters your design. Another consideration is the amount of information you are required to display, based on requirements under your country’s laws and regulations.

Try a unique shape

Custom sized and custom shaped labels can really stand out from standard shapes. And they’re easy to design and order from your professional printer. Keep in mind, they can be more expensive and require an upfront investment for a specific die. However, Avery WePrint offers custom label shapes and sizes at no additional cost. Another option is to simulate a unique shape by using white ink printed on a clear label. When you add white ink behind your design on clear film, your design will appear opaque, not translucent, and can simulate the look of a shaped label.

Use multiple labels for flexibility

Layering labels can also make your product look more interesting. It can also communicate additional information to your customers. Call out key features, promotions or seasonal offerings with a label overlapping (but not obscuring) your main label. By pairing different shapes and sizes with a consistent brand look and feel, you can add to the overall impression of your product.

In conclusion, experiment with multiple sizes and shapes to see what labels work best on your product. Print a short run of sheet labels so you can test your shapes and designs before making a bigger investment.


Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

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