How to Apply Your Labels Perfectly

Artisan woman measuring for l proper label fit

If you want your merchandise to stand out from the competition, your product labels have to be properly applied. So our Avery label experts have put together some useful tips to help you apply your labels perfectly every time.

Materials needed before labeling a container-rag, labels, stabilizer, containers

Preparing Your Surface

  • Gather the tools you need: isopropyl alcohol, lint-free cloth, stabilizer, containers, labels
  • Make sure that the products to be labeled are at room temperature to ensure the adhesive will adhere properly
  • Use isopropyl alcohol and a lint-free cloth to remove any residue, dirt or dust from your container, again ensuring a strong adhesive bond

A container stabilized with two pieces of wood for proper label application

Aligning Your Label

  • Stabilize your product between two objects for a more controlled application such as two blocks of wood or your knees
  • Remove the label liner and hold the label by the outer edges to avoid contaminating the adhesive
  • If you’re applying the label to a bottle, look for a vertical seam that can be used as a guide to help with your alignment
  • If you’re applying the label to a flat surface, look for a straight edge and align the corner of the label with the product’s edge

How to apply label to container. Align label with crease and smooth from center to edge

Applying Your Label

  • When adhering your labels to bottles or jars, start by applying pressure at the center, moving outward to help prevent creases
  • If you’re applying a label to a flat surface, start at the edge, then roll the remainder of the label on to the surface to avoid wrinkles
  • Once the label is flat, press firmly from edge to edge for flat surfaces, or from the center to the edges for rounded containers
  • Use a flat item like a credit card to remove any wrinkles or bubbles by pushing firmly to the edges
  • Small bubbles can also be removed with a small pin prick

Before you order your labels, always make sure you know the exact size and shape you need. First, decide what label shape is right for your products.  Then follow our simple guide on how to choose the correct size label.



Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

6 thoughts on “How to Apply Your Labels Perfectly”

  1. I would like to know how I am supposed to peel L7159labels from the backing paper? Every corner I try to peel brings the backing paper off with it and they won’t stick with that on them.

    1. Hi Sandra,
      It looks like you’re using labels from our UK division. Please reach out to them at for help with your labels.
      Thank you for reading.

  2. I just started using my clear labels and I can’t get rid of these marks which are either tiny bubbles or adhesive. Is there a way to remove them?

    1. Hi Lucie,
      If you are using WePrint clear film labels it can take the adhesive 24 hours to “wet out”. The bubbles should “wet out” and disappear in 24 hours. If you still have tiny bubbles, try using a straight pin to poke a hole in the bubbles or a credit card or mini squeegee to push out any bubbles from the center of label to edges. Make sure when you apply your labels that you clean and dry your surface well so it’s free from lint, dirt and oils, and that your container is at room temperature. I hope this helps. If you have any other questions, feel free to reach out to our customer care team at (800) 942-8379, they’ll be happy to help you as well.

  3. Using Avery template sheets for label #5266.
    want to print different titles on each label on the sheet at different font sizes.
    Please explain how I do this.
    After printing one label–I type the next title for a separate label –but the remaining full sheet shows the previous typed title on each label. How do I delete the printing on all the labels so I can type just on one label on the sheet?

    Thank you for your suggestions.

    1. Hi Shelly,
      I hope I can help you. It sounds like you started in the Edit All tab, and unfortunately, there is no way to delete the rest of the sheet without going into Edit One and deleting each label one at a time. It might be easier for you to start over and make sure you select Edit One before you begin typing. Then type each label individually.
      Here’s a video that can walk you through the process.
      If you are still having problems, please call our Customer Care Center. They’re based here in California and will be happy to help walk you through step by step. The number is (800)942-8379.
      I hope this helps.

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