Best Label Applicators for Products and Packaging

Find the Right Label Applicator for Your Business

When your business outgrows hand labeling

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Choosing the best label applicator for your small business is a critical investment. When you scale your business and order more product labels, hand labeling can become tiresome, which can in turn result in labeling mistakes like crooked labels or wrinkles. That’s when it’s time to buy a label applicator.

This article shows considerations you should take into account when purchasing a label applicator along with several popular manual, semi-automatic, and automatic label applicator options and what makes them stand out. Whether you need label applicators for boxes or bottle label applicators, some of the most popular machines are featured below.

These labeling machines are only for use with roll labels and are not compatible with sheet labels. You can order premium custom printed roll labels from Avery when you’re ready to scale your business.

Things to consider before buying

The best label applicator for your company depends on several factors. The type of product container you use, the speed you need, and your company’s budget are just a few things you should take into account before buying a label applicator.

Make sure the applicator you choose works with the type of packaging you are applying it to. There are two main types of applicators: ones for round bottles and ones for flat surfaces. They also come in three styles: manual, semi-automatic, and automatic.

Each type of applicator has unique advantages. For small and medium businesses, manual and semi-automatic label applicators are common choices as they can handle the volume without complex requirements.

Automatic label applicators are more efficient, especially if you use an assembly line for your products. Automation also ensures consistency with your product labels, which can be especially tricky without a labeling machine. When shopping for automatic label applicators, you also want to look at motor speed and optimal speed to ensure the machine can keep up with your business’s peak demand.

Finally, price and budget are important considerations when buying a label applicator. Along with the actual retail price, you want to consider the longevity of the machine and your labor cost savings. These considerations will help you decide what applicator is the best investment for your business.

Find some of the top label applicator machines on the market today in order of price. This will give you a small idea of what’s available and where to start your shopping.

Manual Label Applicator

TAL-1100MR Label Applicator
take-a-label bottle label applicator

With its stainless-steel construction and easy-to-turn handle, this bottle labeling machine is easy to use and durable, ensuring long-lasting construction and ease of use. With its open cartridge design, this label applicator can handle bottles up to five inches wide and help keep your business productive and your products looking professional. This label applicator is available from Take-A-Label for approximately $770.

Automatic Label Applicators

Primera AP360 Label Applicator
Primera A3 label applicator

This label applicator is easy to set up and simple to use. With the ability to apply 1,200 labels per hour, this label machine will keep you on task. This label applicator handles cylindrically-shaped bottles, cans, jars, and boxes. In addition, its wrinkle-free label applicator will keep your products looking professional every time. This applicator is available from Primera for approximately $1,350.

Hanchen Plane Labeling Machine
Hachen plan labeling applicator

If you are looking for an applicator that’s fast, efficient, and easy to use, the Hanchen plane labeling machine may be the best label applicator for your company. It works perfectly on any flat surface, and with its high-speed motor, high-quality roller, and adjustable paper feed tray, it is fast, reliable, and easy to use. This label applicator is available from Amazon for approximately $1,580.

Primera AP362 Label Applicator
primera p362 label applicator

This semi-automatic label applicator is quick to set up and easy to use. Able to apply 1,200 labels in an hour, this label applicator is perfect for cylindrical containers of all sorts, including bottles, jars, cans, and tubes. This device can even apply labels to both the front and back of each container, allowing you to have two different labels on each container without a second machine. This label applicator is available from Primera for approximately $1595.

TAL-2100ER Label Applicator
take-a-label 2100 ER bottle label applicator

With a high-speed motor that allows it to label between 15 and 20 bottles per minute, and a built-in photo sensor capable of detecting gaps in labeling, this bottle labeling machine is highly efficient. Featuring an open carriage design for high visibility, and a capacity that allows it to handle bottles between one and five inches in diameter, this may be the best label applicator for many purposes. It sells from Take-A-Label for approximately $1,865.

Primera AP550 Label Applicator
primera ap550 flat surface label applicator

The Primera AP550 Label Applicator is quick and easy to set up. It comes with an easy-to-read LED screen and counter, making it simple to keep track of large orders. The applicator’s flat surface makes it easy to apply labels to boxes, bags, lids, and both flat and tapered bottles. In addition, the machine’s consistent positioning makes it easy to be sure your labels go on straight and wrinkle-free every time. The applicator is available from Primera for approximately $2,250.


Choosing the right label applicator depends on your specific needs, including the volume of labels, the environment in which you’ll be using the device, and the types of labels required. Whether you’re a small business looking for a simple and cost-effective solution or an industrial operation needing a robust and versatile printer, there’s a label applicator to meet your requirements.

The label applicators above as just some of the most popular. Obviously, there is a multitude of labeling machines and companies out there but the ones above are some of the most popular and reliable. Make sure and do your research to find the best fit for your products.

Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a reporter for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires, and floods to LA Lakers, Raiders and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has been writing about small business marketing and labeling needs for the last 12 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.