What does it take to make your products and packaging say, “Pick me! Pick me!”?
The perfect product label.
Whether you’re selling online, in retail stores or at farmers markets and craft fairs, you can capture your customers’ attention with these five product packaging tips to help you sell your products.
1. Spotlight your brand personality
You need to create an emotional connection with your target customers, and your product packaging is the first thing they see. If your brand is friendly, quirky, earthy or serious, you should communicate that on your packaging. From the image and colors to the tagline and text, your product labels make an impression.
For example, if you sell pet food, portray adorable animals on your product labels to attract the attention of pet-loving customers. Or if you sell hand-poured candles, try your logo on a Kraft Brown label to showcase your handmade product line. If you’re product uses sustainable or reusable containers, try nature-inspired themes on removable labels.
2. Call out what makes your product unique
Use bright colors to draw attention to packaging or special features and benefits of your product to stand out from your competitors. If you use a premium ingredient or only specialty imported ingredients, let consumers know with your label art.
Make a specific feature or ingredient stand out, by adding a bold, colorful sticker or label to packaging. However, don’t overdo it. Too many colors and too much text on a label can leave consumers overwhelmed.
3. Display key information
Customers want to know what’s in your products. Display the required FDA information, ingredients and other important items in clear legible print. Include any product warnings and known ingredient interactions. Also, call attention to important items customers are looking for such as whether your product is organic, gluten-free or 100% guaranteed.
4. Be visible from every angle
Hold your product in your hand and rotate it. Is it easy to view from all angles? How about if it’s sitting on a shelf, stacked on a table or stuffed in a bin? Give your product packaging every opportunity to be seen from any angle with strategically placed, easy-to-read labels. For example, add round labels to lids and bottoms of jars when possible, and try long rectangle labels to wrap around bottles and boxes.
5. Let the quality show inside & out
Reflect the quality of your product in the packaging. Use premium, top-shelf materials and your customers can tell a lot about your product and the care you put into it. Try luxurious metallic inks to provide an upscale look for high-end products. Or use clear film labels provide a no-label look that lets your product do all the talking.
Need some ideas for your product labels? Check out this year’s hottest packaging trends for some inspiration. If you need help deciding what label material would work best with your product packaging, our handy material guide for custom labels that can lead you in the right direction.