5 Packaging Tips to Help Sell Your Products

An examples of product labels to make your products stand out

What does it take to make your products and packaging say, “Pick me! Pick me!”?

The perfect product label.

Whether you’re selling online, in retail stores, or at farmers’ markets and craft fairs, you can capture your customers’ attention with these five product packaging tips to help you sell your products.

1. Spotlight your brand personality

The label featured above is a custom printed 2″ x 4″ removable film label.

You need to create an emotional connection with your target customers, and your product packaging is the first thing they see. If your brand is friendly, quirky, earthy, or serious, you should communicate that on your packaging. From the image and colors to the tagline and text, your product labels make an impression.

For example, if you sell pet food,  portray adorable animals on your product labels to attract the attention of pet-loving customers. Or if you sell hand-poured candles, try your logo on a Kraft Brown label to showcase your handmade product line. If your product uses sustainable or reusable containers, try nature-inspired themes on removable labels.

2. Call out what makes your product unique

Avery oval labels were used in the image above. Order them custom printed or blank to print yourself.

Use bright colors to draw attention to packaging or special features and benefits of your product to stand out from your competitors. If you use a premium ingredient or only specialty imported ingredients, let consumers know with your label art.

Make a specific feature or ingredient stand out, by adding a bold, colorful sticker or label to the packaging. However, don’t overdo it. Too many colors and too much text on a label can leave consumers overwhelmed.

3. Display key information

Use custom labels to add important ingredient information and warning labels
Waterproof labels like those above are perfect for important information to prevent ink smearing.

Customers want to know what’s in your products. Display the required FDA information, ingredients, and other important items in clear legible print. Include any product warnings and known ingredient interactions. Also, call attention to important items customers are looking for such as whether your product is organic, gluten-free or 100% guaranteed.

4. Be visible from every angle

Lip Balm labels that wrap around products or on lids can make your products stand out
Custom lip balm labels with safety seals and 1″ round labels were used above.

Hold your product in your hand and rotate it. Is it easy to view from all angles? How about if it’s sitting on a shelf, stacked on a table, or stuffed in a bin? Give your product packaging every opportunity to be seen from any angle with strategically placed, easy-to-read labels. For example, add round labels to lids and bottoms of jars when possible, and try long rectangle labels to wrap around bottles and boxes.

5. Let the quality show inside & out

Reflect the quality of your product in the packaging. Use premium, top-shelf materials, and your customers can tell a lot about your product and the care you put into it.

Try luxurious metallic inks to provide an upscale look for high-end products. Or use clear film labels to provide a no-label look that lets your product do all the talking.

If you need help deciding what label material would work best with your product packaging, our handy material guide for custom labels can lead you in the right direction.

Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a reporter for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires, and floods to LA Lakers, Raiders and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has been writing about small business marketing and labeling needs for the last 12 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

4 thoughts on “5 Packaging Tips to Help Sell Your Products”

    1. Hi Roderick,
      Unfortunately, we don’t make cardboard soap sleeves. But we definitely have the labels for your soap sleeves once you find some. Let us know if you find a reliable seller so we can share them with our readers.

  1. Thanks for your ideas. Trying to get a new logo and I may have a pro help . Thanks again.

    1. Hi Ron,
      Glad we could help. And right now could be a good time to find a graphic designer, as many are hurting and without work. You can probably get some help fairly inexpensively.

      Let us know if you have any questions.

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