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Compare Materials

Find the best materials to use for your custom printed labels. Expand each section below to see all the options we offer.

Matte White Paper Classic finish offers a smooth, non-glossy surface that's perfect and practical for almost any packaging application.
Glossy White Paper Photo-quality finish makes graphics pop and text sharper while adding a premium shine to products and packaging.
Estate #9 Paper Cream laid paper offers superior wet strength and provides a luxurious foundation for foods, beverages and more.
Silver Metallic Paper Metalized material adds a polished sheen that reflects light and provides a high-quality look to products and packaging.
White Film Polypropylene White film withstands harsh conditions and is great for food & beverage or health & beauty packaging.
Clear Film Polypropylene Clear film virtually disappears when applied and provides a printed-on look to bottles, jars and more.
Chrome Film Polypropylene Chrome film material adds a shiny, mirror-like finish to premium packaging and specialty items.
White Squeezable Film Flexible film eliminates peeling and wrinkling on shaped containers and is great for labeling squeezable containers.
Clear Squeezable Film Clear film virtually disappears when applied and prevents peeling and wrinkling on squeezable containers.
Paper Film
Matte White Paper Glossy White Paper Estate #9 Paper Silver Metallic Paper White Film Polypropylene Clear Film Polypropylene Chrome Film Polypropylene White Squeezable Film Clear Squeezable Film
Finish Matte Glossy Textured Matte or Glossy Matte, Glossy, Thermal Transfer Printable (Glossy) Matte or Glossy Matte, Glossy, Thermal Transfer Printable (Glossy) Matte or Glossy Matte or Glossy
Permanent Adhesive
Durability

Sun/Fade Resistant
Water Resistant
Water Proof
Oil Resistant
Tearproof
Freezer Safe
Microwave, Dishwasher Safe
White Underprint Available
Weight 60 / 88 (lb/gsm) 55 / 81 (lb/gsm) 60 / 88 (lb/gsm) 56 / 82 (lb/gsm) N/A N/A N/A N/A N/A
Thickness 3.5 / 0.089 (pts/mm) 3.2 / 0.081 (pts/mm) 5.5 / 0.140 (pts/mm) 2.6 / 0.066 (pts/mm) 3.3 / 0.0838 (pts/mm) 3.3 / 0.0838 (pts/mm) 3.3 / 0.0838 (pts/mm) 4.3 / 0.1092 (pts/mm) 4.3 / 0.1092 (pts/mm)
Material Paper Paper Paper Paper Polypropylene (BOPP) Polypropylene (BOPP) Polypropylene (BOPP) MDO MDO
Finishing Matte/Glossy Varnish Matte/Glossy Varnish None Matte/Glossy Varnish Matte/Glossy Laminate Matte/Glossy Laminate Matte/Glossy Laminate Matte/Glossy Laminate Matte/Glossy Laminate
Squeezable

White underprint is the ability to print white ink on your labels to help lighter colors stand out on transparent labels. On the images below, view examples of the materials with and without white ink underprinting.

Example: Transparent
(Clear Film & Clear Squeezable Film)
Example: Metallic
(Chrome Film)

Matte White Paper Classic finish offers a smooth, non-glossy surface that's perfect and practical for almost any packaging application. Starting at $7.00
Glossy White Paper Photo-quality finish makes graphics pop and text sharper while adding a premium shine to products and packaging. Starting at $9.00
Kraft Brown Paper Kraft Brown paper is 100% recycled and great for adding a natural, rustic look to organic items or handmade products. Starting at $8.00
White Film Polypropylene White film withstands harsh conditions and is great for food & beverage or health & beauty packaging. Starting at $12.00
Clear Film Polypropylene Clear film virtually disappears when applied and provides a printed-on look to bottles, jars and more. Starting at $12.00
Paper Film
Matte White
Paper		 Glossy White
Paper		 Kraft Brown
Paper		 White
Film		 Clear
Film
Material Description
Durability
Permanent Adhesive

Sun/Fade Resistant
Waterproof
Tearproof
Finish Matte Glossy Matte Glossy Glossy
Temperature Resistance Mild Conditions Moderate Conditions Mild Conditions Harsh Conditions Harsh Conditions
Weight 50 / 178 (lb/gsm) 54 / 178 (lb/gsm) 61 / 90 (lb/gsm) n/a n/a
Thickness 2.9 / 0.074 (pts/mm) 3.1 / 0.079 (pts/mm) 4.9 / 0.124 (pts/mm) 2.0 / 0.051 (pts/mm) 2.0 / 0.051 (pts/mm)
Brightness 90 89 32 n/a n/a
Material Paper Paper Paper Polyester Polyester
Matte White Classic and practical, our premium matte stock offers a smooth, non-glossy finish. Starting at $7.00
Glossy White Add premium shine and some extra pop to the front of your card with our sleek, glossy coating. Starting at $9.00
Paper
Matte White Glossy White
Material Description
Abrasion Resistant
Finish Matte Glossy
Weight 100 / 270 (lb/gsm) 100 / 270 (lb/gsm)
Thickness 12 / 0.305 (pts/mm) 9.8 / 0.249 (pts/mm)
Brightness 98 94
Material Paper Paper
Matte White Paper Classic and practical, our premium matte stock offers a smooth, non-glossy finish. Starting at $22.50
Glossy White Paper Add premium shine and some extra pop to the front of your card with our sleek, glossy coating. Starting at $27.50
Paper
Matte WhiteGlossy White
Material Description
Abrasion Resistant
Finish Matte Glossy
Weight 120 / 324 (lb/gsm) 120 / 325 (lb/gsm)
Thickness 14.5 / 0.368 (pts/mm) 12.4 / 0.314 (pts/mm)
Brightness 98 94
Material Paper Paper
Business Card Books Classic and practical, our premium matte stock offers a smooth, non-glossy finish. Starting at $24.00
Paper
Business Card Books
Material Description
Abrasion Resistant
Finish Matte
Weight 133 / 360 (lb/gsm)
Thickness 14.57 / 0.3700 (pts/mm)
Front Cover (Thickness) 12 / 0.3048 (pts/mm)
Back Cover (Thickness) 17 / 0.4318 (pts/mm)
Brightness 100
Material Paper
Matte White Classic and practical, our premium matte stock offers a smooth, non-glossy finish. Great for use with permanent markers or ballpoint pen. Starting at $22.50
Glossy White Add premium shine and some extra pop to the front of your tag with our sleek, glossy coating. Starting at $27.50
Paper
Matte White Glossy White
Material Description
Abrasion Resistant
Finish Matte Glossy
Weight 120 / 324 (lb/gsm) 120 / 325 (lb/gsm)
Thickness 14.9 / 0.378 (pts/mm) 12.4 / 0.314 (pts/mm)
Brightness 98 94
Material Paper Paper

Hanging Name Tags

Matte White Paper (Hanging*) Classic and practical, our premium matte stock in a clear, flexible plastic holder. Starting at $22.50
Paper
Matte White Paper (Hanging*)
Material Description
Abrasion Resistant
Finish Matte
Weight 100 / 270 (lb/gsm)
Thickness 12 / 0.305 (pts/mm)
Brightness 98
Material Paper
*Badge holders (landscape format) included!

Adhesive Name Tags & Badges

White Film (Adhesive) This flexible matte material moves with fabrics without falling off and adheres safely on most clothing. Let us custom print names for you, or easily write with a permanent marker or ballpoint pen. Starting at $8.00
Glossy White Film (Adhesive) Durable with a premium shine that gives logos some extra pop. Handwriting not recommended. Starting at $8.00
Film
White Film (Adhesive) Glossy White Film (Adhesive)
Material Description
Abrasion Resistant
Permanent Adhesive Removable Removable

Sun/Fade Resistant
Water Resistant
Tearproof
Finish Semi-gloss Glossy
Weight n/a n/a
Thickness 2.3 / 0.058 (pts/mm) 3.5 / 0.089 (pts/mm)
Brightness n/a n/a
Material Polypropelyne Polypropelyne
Matte White Paper Classic and practical, our premium matte stock offers a smooth, non-glossy finish. Starting at $13.50
Glossy White Paper Add premium shine and some extra pop to the front of your tickets with our sleek, glossy coating. Starting at $17.00
Paper
Matte WhiteGlossy White
Material Description
Abrasion Resistant
Finish Matte Glossy
Weight 120 / 324 (lb/gsm) 120 / 325 (lb/gsm)
Thickness 14.5 / 0.368 (pts/mm) 12.4 / 0.314 (pts/mm)
Brightness 98 94
Material Paper Paper

GHS and HazCom Labels, Safety Labels and Signs

White UltraDuty Film Strong and durable, our white UltraDuty film labels are waterproof and resistant to chemicals, abrasion, UV, water, tearing and extreme temperatures. Starting at $16.00
White Film with Surface Safe™ Adhesive Surface Safe adhesive is engineered to stick long term, but remove cleanly from interior painted walls, drywall, metal and glass, without residue or damage. Durable white film is resistant to water, chemicals and tearing. Starting at $12.00
Film
White UltraDuty Film (Sheet)White UltraDuty Film (Roll)White Film with Surface Safe™ Adhesive
Material Description
Durability
Permanent Adhesive

Sun/Fade Resistant
Water Resistant
Water Proof
Tearproof
Finish Matte Thermal Transfer Laminate (Glossy) Matte
Weight 78 (lb/gsm) N/A N/A
Thickness 3.5 (mil) / 0.089 (pts/mm) 3.4 (mil) / (Face + Overlam)  3.5 (mil) / 0.089 (pts/mm)
Brightness 90 N/A 93
Material Polyester Base Material PP – Overlam PET Polyester
Bumper Sticker Film Our durable white vinyl material is waterproof and holds up in extreme environments. The stickers are coated with a UV coating, providing protection against scuffing, tearing and abrasion. A strong adhesive prevents lifting and peeling. The product is guaranteed for two years unapplied. Once applied, it is guaranteed for 18 months removability from painted metal, glass and most plastic.* Starting at $4.00

* Do not apply to vinyl materials, as it is not easily removable

Film
Bumper Sticker Film
Material Description
Abrasion Resistant
Permanent Adhesive

Sun/Fade Resistant
Water Resistant
Tearproof
Finish Glossy
Weight 78 (lb/gsm)
Thickness 3.5 (mil) / 0.089 (pts/mm)
Brightness 90
Material Vinyl
See the Difference Yourself! Get free samples of our labels and cards. Order Avery WePrint Sample Pack

Avery WePrint Materials & Finishes

Should you use paper stickers or polyester labels for your beverages? Do you need labels for oddly shaped containers or squeeze bottles? What is the difference is between varnish and laminate and what is best to use for your project?



Find out what label materials and finishes are best for your application or usage with our helpful resource guide and comparison chart. From white glossy paper labels to waterproof film labels, we make it easy for you to find the ideal labels or stickers for your project.

Exceptional print quality
Exceptional print quality
Low minimum orders—no setup fees
Low minimum orders—no setup fees
Delivery in as few as 3 business days
Delivery in as few as 3 business days

* $3 flat rate shipping offer applies to economy shipping only. Free economy shipping offer applies to orders with a merchandise total of $50.00 or greater (after discounts, before shipping and tax). If another shipping method is selected, charges may apply. Offer applies only to Avery WePrint orders shipped to the United States and Puerto Rico. Offers subject to change.