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How To Choose The Perfect Shape for Your Label

Products and their packaging come in a variety of shapes and sizes. The good news is, so do labels. So what’s the best way to find the perfect label match that effectively represents your product? Here are some tips and tricks to help you size up your product for labeling and choose the best shape that works well with your packaging.

Reinforce your brand

Finding the right size. Many professional printers offer a variety of sizes in their inventory. Avery WePrint™ offers custom sized labels at no additional cost.

Size up the surface area

The next step is taking measurements of the surface area where you plan to place the label. Once you know these dimensions it’ll be easier to shop around for the right size label for standard shapes such as rectangular, square, round or oval.

Taking measurements

Taking measurements. Measure by height and width for square, rectangular, oval and arched shapes, and by diameter for round shapes. Measurements in the US are in inches.

For custom sizes, some professional printers may charge an extra fee; however, Avery WePrint™ offers custom sized labels at no additional cost.

Here’s a quick, basic guide to help you determine the correct label size.

Need room for all your information?

Need room for all your information? Consider using a square or rectangular label rather than a round or oval label to maximize the available space.

Choose the ideal shape to represent your brand

You can approach looking for the right label shape in several ways. It could be a shape you’re already using on other similar products, as using the same shape can reinforce your brand. Or, it could be a shape that flatters your design. Another consideration is the amount of information you are required to display, based on requirements under your country’s laws and regulations.

There are numerous ways to make the most of the different label shapes. Here are some considerations for a few shapes and how they can effectively work on your product packaging.

Rectangle Labels

  • Maximize the amount of space for your design, compared to round or oval labels
  • Use on the front and back (and sides) of tall and thin containers
  • Wrap around short and wide containers—great for bottles and jars
  • Rounded corners won’t lift as easily as square corners
  • Use as a barcode label
Rectangle Labels

Round Labels

  • Curved text can make use of the rounded label edge to display information
  • Use on your product’s top or lid to provide additional information
  • Use as pricing label
  • Less design space than square or rectangular labels
Round Labels

Square Labels

  • Maximize the amount of space for your design, compared to round or oval labels
  • Add a different focal point for your label
  • Use one label for the front of your packaging and one on the back
  • Tilt for a diamond shape
  • Rounded corners won’t lift as easily as square corners
Square Labels

Oval Labels

  • Curved text can make use of the rounded label edge to display information
  • Looks great with clean, minimalist designs
  • Can include additional text by wrapping around the border
  • Less design space than square or rectangular labels
Oval Labels

Arched Labels

  • Ideal for displaying vertical imagery on bottles
  • Overlap on your product’s edges for a unique look
Arched Labels

Thoughts on using a unique shape

Custom sized and custom shaped labels can really stand out from standard shaped labels, and are available to order from professional printers. Keep in mind, they can be more expensive and require an upfront investment for a specific die. Another option is to simulate a unique shape with white ink on a clear label.

Need room for all your information?

Create a unique shape. Add white ink behind your design on a clear film label. Your design will appear opaque, not translucent, and can simulate the look of a uniquely shaped label.

Use multiple labels for flexibility

Layering labels can also make your product look more interesting while it communicates additional information to your customers. Call out key features, promotions or seasonal offerings with a label overlapping (but not obscuring) your main label, and attach only to the number of products you need without affecting your entire inventory. Pairing different shapes and sizes with a consistent brand look and feel can add to the overall impression of your product.

Experiment with a short run of labels

Experiment with a short run of labels. Low minimum order quantities from Avery WePrint™ let you try out different labels to find your perfect fit.

Experiment with multiple sizes and shapes to see what labels work best for your product. Avery WePrint™ can print short run sheet labels with low minimum order quantities so you can test your labels out before making a bigger investment.

* $3 flat rate shipping offer applies to economy shipping only. Free economy shipping offer applies to orders with a merchandise total of $50.00 or greater (after discounts, before shipping and tax). If another shipping method is selected, charges may apply. Offer applies only to Avery WePrint orders shipped to the United States and Puerto Rico. Offers subject to change.

* * Avery WePrint free material upgrade offer expires 10/29/2018. Discount applies to Avery WePrint sheet labels, cards, tags or ticket purchases only and does not apply to roll labels or retail packaged products sold on this website. Offer is only valid on orders shipping within the United States, Puerto Rico and Canada. Discount will not be applied to any previous transactions and cannot be combined with any other promotional offer. Avery may change, modify or cancel this promotion at any time without notice. Offer subject to change.