Variable Data Printing for Your Product Labels

See how to add variable data to your products

Variable data printing (VDP) or variable printing lets you change certain text elements in your label design like the scent of a candle or the strain of your cannabis products without starting a new printing run. It’s a valuable tool if you use the same layout and design on your labels but want different text, numbers, or colors on each label. In the step-by-step below we show you how to create variable product labels using Avery Design & Print and our custom printed sheet labels, printable blank labels by the sheet, or our in-store retail packs.

What exactly are variable data labels?

When most people think of variable data printing they think of address labels and mail merge, barcodes, and QR codes. But you can also use variable data printing to change elements of your product labels without changing the entire design. It’s different than having several label designs that would print from individual digital files for each piece of artwork. With variable data printing, the digital artwork file is used along with a spreadsheet to load your variable data into the correct sections on your labels.

The two basic components of a variable printing are the document (label) you will be merging data into and the data source that you will be importing the data from. The mail merge function imports information from a data source, which is almost always a spreadsheet, and automatically organizes the data into a specific layout. Follow the steps below to create your variable data labels.

1. Arrange your data properly

Make sure your data is arranged in columns on your spreadsheet or data file. For instance, one column would be for your flavor, one for net weight, one for ingredients, etc. Be sure this information is on Sheet 1 of your spreadsheet.

2. Open your label template in Avery Design & Print

Choose the label template that corresponds with your label shape and size, and open a blank template or choose from one of our professionally designed templates.

open a free avery template to start creating variable data labels

3. Create your master design

If you are using a blank template, upload your artwork using the Image tool on the left to begin customizing. Add text boxes as placeholders where you will want to add variable data.

Upload your artwork into Avery Design & Print to begin personalizing your product labels

4. Select the text box where you want your variable data printed

Click on the text box where you want your variable data printed and then select Import Data/Mail Merge on the left.

Select the text box where you want your variable data

5. Import your data into Avery Design & Print

Browse your computer files for your spreadsheet or data file and begin import.

Import your data into Avery Design & Print

6. Choose the rows & columns for variable printing

Be sure to uncheck the top row if it contains column headers or it will print on a label.

Choose the rows and data you want to print

7. Drag & drop or double-click field names

Double-click or drag and drop data that you want to appear in the first text box from the Available Fields on the left to the Arrange Fields box on the right, which represents the text box of your item. (You’ll be able to format your text later.)

Click Next and then Finish. This will return you to the Customize screen where you can make formatting changes. The software will automatically add additional sheets to include all of your rows of data.

drag and drop your variable data into the proper fields

8. Merge to other text boxes

To add variable data to the next text box on your label, click on that text box and click Import Data/Mail Merge on the left. Your spreadsheet will already be selected, so you can choose View Merge Fields and drag the next field that you want into the text box you’ve selected. Repeat for any additional text boxes. Note that if your variable data is all going into one text box, you can skip this step.

Arrange the fields for your variable printing

9. Format your labels

You can make more design changes to your labels if needed.  Just keep in mind that any changes you make will appear on all items unless you switch to the Edit One tab in the navigator on the right side of your design screen.

A good idea is to make your formatting changes first using Edit All, then switch to Edit One to personalize text and images on individual items. Once you make changes to individual items, they won’t be affected by future Edit All changes. 

Be sure to save your project.  If you launch new flavors or add ingredients, you can use your base design and choose the Replace Spreadsheet option to make updates.

Format your product labels before ordering or printing

When you’re done customizing

Once you have your labels set up and ready to print, Avery offers you a variety of ways to order your labels. For DIY product labels that you can print yourself on-demand, you can order blank labels by the sheet online with no minimum orders. Or you can use our popular retail packs that are sold in-store and online. If you want a more premium professional look try Avery WePrint, our professional printing service. Simply approve your free online proof, pick your material, finish and quantity and order.

As always with Avery, if you have any questions or need any help please reach out to our amazing Customer Care Team at (800) 942-8379. We are always here to help. Feel free to leave comments below as well.

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Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

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