Product Labels and Packaging for Small Businesses

Running a small business means juggling a lot, so your products and packaging need to work just as hard as you do. Whether you’re just starting out or scaling up, the right labels, stickers, tags, and packaging can help your products stand out on shelves or ship out with polish and professionalism. The best part? You get to choose how hands-on you want to be, where you want print your own labels at home or order custom printed products with professional finishes.

This guide breaks down your best options for customizing everything from product labels to shipping materials, along with helpful tips and resources to help you create products and packaging with confidence every step of the way.

Explore our packaging products

Explore our range of packaging products designed specifically for small businesses. Whether you need small quantities or big batches, bold colors or subtle finishes, we’ve got options that fit your brand and your budget.

Packaging tips and resources

Learn how to create packaging that truly works for your business with these helpful guides, tips, and ideas. From choosing the right materials to designing labels that pop, these articles will get you started and keep you inspired.

Why choose Avery?

• Custom printing with low minimums and professional finishes you can trust
• Printable products that offer flexible DIY options
• One design that works seamlessly for both custom and printable products
• Free templates to simplify your design process and save time
• Roll labels and custom pouches for premium packaging that stands out

Ready to create packaging that sells?