⏱️Estimated reading time: 5 minutes

Why custom pouches are a game-changer for small brands

Packaging isn’t just a protective shell—it’s often the first impression your brand makes. For small businesses, custom pouches are an easy, affordable way to stand out in crowded markets. They combine shelf appeal with practical benefits like lightweight shipping, durability, and flexibility.

Whether you’re selling snacks, supplements, handmade soaps, or dog treats, custom pouches can be tailored to fit your product—and your personality. They’re a powerful tool for storytelling, especially when you’re working with tight margins and smaller order volumes.

At Avery, we offer a range of custom pouches for small business needs in mind—from low minimums to premium materials that help your product stand out.

What are custom pouches?

Custom pouches are flexible, sealed bags made from high-barrier films that can be printed, shaped, and finished to match your brand. Unlike stock packaging, these pouches are built around your exact needs—from size and material to features like zippers, tear notches, and hang holes.

There are two main styles: stand-up pouches, which have a bottom gusset and sit upright on shelves, and flat pouches, which are more compact and ideal for single-use items or sample packs. Read more about how to choose between stand-up and flat pouches.

Customization options are nearly endless. Choose from different materials, finishes (like gloss or matte), clear windows, metallic looks, and vibrant full-color printing. It’s all about making your product look great while keeping it safe and fresh.

Why small businesses should care

Custom pouches aren’t just for big brands. In fact, they’re particularly suited to smaller companies looking to:

• Create a professional look without committing to huge production runs
• Tell a visual brand story with bold, custom-printed designs
• Package multiple product types using the same overall format
• Ship efficiently with lightweight, durable packaging
• Differentiate on shelves or in the mail with a sleek, premium appearance

They’re also a smart choice for new product lines, seasonal releases, and small-batch goods. With low minimum order quantities and fast turnarounds, it’s easy to test the waters without overspending.

Choosing the right material for your product

Material choice can make or break the performance of your pouch. It affects everything from product shelf life and protection to how your package prints and feels in customers’ hands.

Do you need a shiny, high-barrier film for coffee or powders? A clear film to show off colorful snacks? A matte white finish for a clean, minimalist vibe?

Read our guide on how to choose the right pouch material. It breaks down the pros and cons of each option, along with tips for matching materials to different product types like supplements, pet treats, and lifestyle goods.

Boosting sales with smart packaging

When your packaging looks sharp and feels intentional, customers notice. Custom pouches help your product shine—both on retail shelves and in the ecommerce world.

Features like resealable zippers, glossy finishes, or custom cutouts can create a more engaging unboxing experience. That extra thoughtfulness adds perceived value and can drive repeat purchases.

Many small brands have seen real results just by making simple packaging upgrades—like adding clear windows to highlight product color and texture or using metallic films to create a more premium look. These aren’t full rebrands, just smart design choices that help products stand out and better connect with customers.

Creative uses beyond everyday packaging

Custom pouches aren’t just for your main product line. They’re a great tool for:

• Limited editions or holiday-themed releases
• Gift sets and subscription boxes
• Sample packs for trade shows or online giveaways
• Retail trial programs or influencer mailers

They’re versatile, easy to store, and quick to print—which makes them perfect for trying new ideas without a long lead time or big investment. Check out the winners of the 2024 Flexible Packaging Achievement Awards to see some of the latest pouch packaging innovations.

A small step with a big impact

Custom pouches are more than just packaging—they’re a way to elevate your product, connect with your customer, and build your brand from the outside in. And you don’t have to overhaul your whole business to get started.

Try a small run for a seasonal product. Test a new format for samples. Or simply upgrade your main line with a fresh new look. You’ll be surprised how much difference a great pouch can make.

Getting started with custom pouches

Thinking about making the switch or launching your first pouch? Here’s what to prep before you order:

• Know your quantity: Start small with a test run or seasonal promo.
• Have your artwork ready: High-resolution files and dielines help speed things up.
• Ask about lead times: Especially important if you’re planning around a launch date.
• Think through features: Do you want a zipper? Matte or gloss finish? Hang hole?

If it’s your first time ordering custom packaging, don’t worry. Explore Avery custom pouch options or reach out for help from our U.S.-based Care Team at (800) 942-8379. They can walk you through material options, artwork setup, and timing—so you feel confident every step of the way.