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Do people still send postcards?

Yes! Even in the digital age, data from the U.S. Postal Service shows that billions of postcards are processed annually—showing that sending a card is still a meaningful way to connect.

What should I write on a postcard?

When you’re sending a personal postcard to loved ones, it’s all about connection. All you have to do is keep it simple and heartfelt. Here are a few thought starters:

1. Share something you saw that reminded you of the recipient.
2. Just say, “Hi.”
3. Share an inside joke.
4. Include a local recommendation.
5. Describe the local scenery or weather.
If you’re sending postcards for business or direct mail marketing, check out these great ideas and free postcard templates for what to include.

Are postcards still relevant in the digital age?

Yes—and maybe more than ever. For small and mid-sized businesses, postcards offer a unique opportunity to break through the digital clutter. Unlike emails or ads that disappear in a click, a well-designed postcard sticks around. Here’s why they’re still a smart move:

1. They give your message a physical presence people can hold onto.
2. A personal touch helps build stronger relationships with customers.
3. Postcards are affordable, easy to customize, and quick to print.
4. They work great for promotions, local outreach, and follow-up reminders.
5. Creative design and targeted mailing help small businesses stand out—without a big budget.
Check out this article for more postcard printing ideas for businesses.

Can I create and send postcards online?

You can design your postcards online using our free postcard maker and choose to have them professionally printed with Avery WePrint^®. When you choose Avery professional printing, we ship the postcards directly to you, but we don’t mail them to your recipients. If you’re looking for a service that prints and mails postcards, you may need a third-party mailing provider like the USPS direct mail marketing service. But, if you want to create professional-looking designs and have high-quality postcards delivered quickly, we’ve got your back.

If you're looking for a one-stop service that prints and mails postcards, you may need a third-party mailing provider. But if you want full control over your design and high-quality printed postcards delivered fast, we’ve got you covered.

What are the standard sizes for postcards?

In the U.S., standard postcard sizes range from 3-1/2" x 5" to 4-1/4" x 6", which means they qualify for the USPS postcard rate. Anything larger is considered a jumbo postcard and does cost more to mail. Common jumbo sizes include 5-1/2" x 8-1/2" and 6" x 9".

Want to learn more? Check out our full guide to postcard sizes for details on mailing, design tips, and when to go jumbo.

Why do people collect postcards?

People collect postcards for a variety of reasons, but here are some of the most common:

1. Nostalgia for vintage time periods or art styles.
2. Tracing family histories
3. Personal mementos from traveling.
4. Art appreciation (different photography styles, illustrations, stunning landscapes, etc.)
5. Connecting with others. There’s usually a community around any type of collecting.

How can I make my postcard stand out?

Making your postcard stand out really depends on who you’re sending it to. If you’re sending a postcard to friends or family, personal photos, inside jokes, or messages from the heart can make it stand out. If you’re sending postcards with business goals, here are some ways to make yours stand out:

• Use high quality images.
• Consider interactive elements like a QR code.
• Make your messaging clear: if there’s a discount, make sure it’s prominent.
• Less is more. Make sure your key messaging and visual elements each have enough room to shine.
• Use scratch-off stickers over unique discount codes to make it feel like a fun game.