Product Photography Tips

Product photography tips

Simple & inexpensive ways to take better product photos

Your product images are often the first thing potential customers see. They need to engage consumers and get them to take action. They are extremely important to your success. Whether you’re using them on your website, putting them in publications, or sending them out on direct-mail postcards, your product images showcase the quality of your items and give a glimpse into your product line and/or store or e-commerce site. To help you produce more effective images, our staff photographer Kevin Bohn put together some simple product photography tips that won’t bust your budget.

Find inspiration

Before beginning your shoot, plan out the look you want to achieve. Check out your favorite brands and other popular brands to see what you like about their product images. Then try to replicate them.

Search social media sites like Pinterest and Instagram, as well as e-commerce sites to see what images resonate best with you. Browse magazines and catalogs that showcase different looks and see what grabs your attention. It’s likely you’ll find a style that fits your brand and gives you a jumping-off point.

Create perfect lighting

Proper Lighting
Too Bright
Too Dark

You can create soft white lighting by making your own lightbox with PVC and white fabric. These items can be bought inexpensively at your local hardware and fabric stores. A simple clamp light works well, as the light will be diffused by the fabric. You can also find basic lightbox kits for under $40 on Amazon.

Ring lights are great for taking inexpensive but vibrant product photos
Ring lights are great for product images, as well as for headshots & live conferences.

Make sure to keep your shots simple with only one shadow. For light balance, buy a gray card. This will help adjust your exposure and white balance settings by providing a reference point and keeping colors consistent throughout the entire shoot.

Another great option is ring lights. They are basically a ring of lights mounted on a tripod in a large circle. The center is hollow to allow you to place your camera through the ring to get maximum lighting while reducing shadows and glare.

You can place your light ring the ideal distance from your products to achieve the perfect lighting for all your product shots. Ring lights help you produce sharp, bright images for little cost.

Rent or make your own studio space

Product photography setup in a spare office
A spare office can make a perfect photo studio.

While small products can be shot in a lightbox, renting a small location may be necessary for larger products or frequent photoshoots.

Check out warehouse space where you can rent a small corner as studio space for a more permanent solution. Or try an extra office, storage room, or conference room area for small or temporary use.

Camera equipment

Experiment with different camera lens attachments for a variety of looks, especially if you’re using a mobile phone. When using a digital camera, 50-80 millimeter lenses are preferred. The wider the lens, the more distortion will occur.


If you’re just getting started or want to experiment with different looks, use paper or cardstock that you can buy at any art supply or craft store. Try different backgrounds to get a variety of looks. Once you’ve settled on a look, you can buy professional backdrops that you can use on a regular basis.

Product photography composition

Frame your products using props that are relevant but remember, less is more. Don’t over-style your shots and always keep your product the focus of the image. Try using portrait mode which blurs the background to put the focus on your product. This can be especially helpful if using a mobile phone.

Bad prop placement in a product photo with prop in front of product
This image shows bad prop placement, taking focus away from the product.
This is the proper placement of a prop so it doesn’t distract from the product.

  • Use the Rule of Thirds or Golden Ratio to get the best image composition
  • Leading lines – lighting or background should “point” towards the point of focus
  • Keep it simple and elegant
  • Make sure you can see your product label

Larger photoshoots

When shooting large groups of products, make sure you’re organized. Group the products being photographed by similarities such as size or color to simplify camera changes. Shoot small products first, working up to large products if you’re doing one-by-one shots.

Retouching product photography

For color accuracy use automatic settings if you’re a beginner. Check your screen color for accuracy, as not all screens are created equal. At the very least, you need a 99% RGB screen for editing photos.

You should also know how to read your histogram in your camera or software program. It shows whether your image is under or overexposed. Keep your background color consistent and watch for reflections, especially when featuring shiny objects.

Before cropping your images, know where you will be using the images and if they need to be square, vertical or horizontal, and what sizes.

For large quantities of images that need retouching, consider hiring a freelancer using creative agencies or a freelance site like Upwork.

Take a class

Look for a photography class at your local community college or find a local small studio that offers classes. You can also find webinars and YouTube tutorials that can help with photography tips and tricks.

Do you have any helpful tips for taking product photos, or have a question for Kevin?  Let us know in the comments below.

Want to upgrade your label game before doing your photoshoot? Avery offers a variety of ways to order professionally printed labels or blank printable labels. With our custom labels from Avery WePrint, you get premium labels printed on top-of-the-line digital printers that you can customize and order online in minutes. If you want to print your labels yourself, try our blank labels by the sheet or our in-store packs.

Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a reporter for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires, and floods to LA Lakers, Raiders and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has been writing about small business marketing and labeling needs for the last 12 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

10 thoughts on “Product Photography Tips”

  1. Hey! I just wanted to know what kind of label is used for the “Oil Fields” bottle. I absolutely love the look of the labels. Thanks!

    1. Hi Briana,
      Thanks for reading! Those labels are also one of my favorites. The product labels on the “Oil Fields” bottle is our Matte Clear Film and we used white ink printing to make the labels standout. Hope this helps. If you’d like a free sample we can send you some. Let us know.

  2. Hello! Do you ever feature small businesses on your Avery blog? We love using Avery Products for our on-line boutique- The Lilly Studio ( and would love to send some content your way 🙂

    1. Hi Lilly,
      Yes, we do. We’ll reach out to you by email to discuss the details.

      Thanks for reading!

    1. Hi Nora,

      A gray card is to help adjust your exposure in a high contrast scene and obtain a good white balance from mixed light sources. If you place a gray card toward the direction of the incident light and then take a reflected light meter reading, you’ll ensure consistent exposures across your images. If you’re taking photographs with backlighting or side lighting then the gray card would face the camera. They can cost as little as $10. I hope this helps.

  3. If I send a list of names and addresses to print labels for Christmas cards will you be able to that?

    1. Hi Fred,
      Thank you so much for taking the time to reach out to us. We’d be happy to help you with your question regarding printing labels for your Christmas cards. Along with commenting here, one of our Customer Care representatives has also sent you a personal email in response to your question.

      We can definitely print your labels for you, as long as your names and addresses are in either an Excel or CSV file. Then you can easily upload them into our free software for printing on your address labels. Check out our step-by-step video on how to do a mail merge to walk you through the process using our online software.

      Once you’ve uploaded your contacts either Avery can print your Christmas address labels for you with Avery WePrint, our professional printing service, or you can print them yourself from your laser or inkjet printer. You simply personalize a free design online, upload your names and addresses and then order your address and matching return address labels. They’ll be shipped in a few as three days.

      If you’re still having trouble or need help ordering your Christmas address labels, please contact our Customer Care Center (800) 942- 8379. We’re based in California and open Monday–Friday from 6 AM – 5 PM PT and from 8 AM -12 PM PT on Saturday.

      I hope this helps.

  4. Thank you, Kevin, your tips are immensely helpful. I am always taking pictures of my products. I shall use your tips next time, especially grey card board for light balance.

    1. We’re glad they were helpful. I passed your kind comments along to Kevin. Let us know how the tips work out for you when you take your next photographs. We’d love to know if they help.

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