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Getting a prospect to your website takes effort. But once they land on your site, you have the chance to start a relationship that can lead to a purchase. But are you doing all you can to take advantage of your website’s potential? We’ve put together some simple tips you can use to help turn your website visitors into loyal customers.
Bring the right people to your site
Conversion of website visitors to customers begins even before your website begins to load. You must first attract prospects to your site who are the most likely to buy. And to do this, you must create customer profiles. Then, your focus should always be on the needs and concerns of the people who fit those profiles. They will shape what you say in your marketing materials, the keywords and search optimization you use on your website, the social medial platforms and communities you target, and the events you attend.
Keep the conversation going
Many first-time site visitors will not be ready to buy. The opportunity you have when they first land on your site is to gather contact information or start a relationship so that you are top of mind when the time is right. For example, if you run a landscaping business, you can offer an email sign-up form for a gardening tips newsletter. A toy store could offer a sign-up for updates on toy recalls, gift ideas, or local kid-friendly events. These types of nurture programs can be a simple pop-up on your home page or a sign-up box on the sidebar.
You can also add educational or solution-based features that encourage repeat visitors to your site. For example, create a how-to blog that reinforces your company’s expertise. These can also be printed out and used on sales calls or at trade shows and events. Sharing helpful information strengthens relationships and communicates your expertise in your field.
In addition to building customer relationships, these simple activities will help you grow a strong mailing list. With that, you can continue to foster your connections with helpful emails, promotions, and even direct-mail campaigns.
Spotlight your site
Be sure that all of your printed materials feature your website prominently. This includes brochures, business cards, menus, flyers, mailers, and other resources. If your materials are outdated, it’s time to redesign and reprint them.
Entice people with deals
Providing promotions, deals, discounts, and other offers will help keep customers coming back. Some businesses have promotions on certain days of the week to make it easier for people to remember like “No Tax Tuesday” or “Free Ship Friday”. You can also use email and text alerts about special promotions or early access to hard-to-find inventory to people who provide their contact information.
Plan your promotions to take advantage of holidays, slow times, and high-demand seasons when it’s easy to get attention. Then, promote these deals at events, in your packaging, and online.