How Holistic Hemp Healing Built a CBD Wellness Brand
See how Holistic Hemp Healing grew a CBD wellness brand and what small businesses can learn about product labeling, packaging, and trust.
The story behind Holistic Hemp Healing
Many small businesses start with a personal challenge that leads to an unexpected opportunity. For Holistic Hemp Healing, that challenge came after co-founder Corey Pease suffered a spinal injury that left him dealing with chronic pain.
Corey, a certified personal trainer and strongman athlete, wanted to explore alternatives to the painkillers and opioids his doctors recommended. Together with his wife Denika, he began researching natural wellness options and eventually discovered cannabidiol, better known as CBD.
After spending time learning about CBD and trying it himself, Corey saw enough potential to keep exploring. What began as a personal search for relief soon turned into something bigger: a wellness brand focused on education, transparency, and high-quality CBD products.
Today, Holistic Hemp Healing aims to help customers better understand CBD while offering products designed to support everyday wellness routines.
CBD products offered by Holistic Hemp Healing
Holistic Hemp Healing offers a wide range of CBD products designed for everyday wellness routines. Their lineup includes tinctures and elixirs, along with handmade soaps, bath bombs, and other body care items. They also produce CBD edibles, lotions, salves, sprays, and pet products.
To ensure consistency and quality, the company sources cannabidiol from a network of registered hemp farmers across the United States. The CBD used in their products is CO₂-extracted and processed before being incorporated into their formulations.
Their catalog spans multiple product categories—from traditional CBD tinctures and elixirs to edibles, body care products, and options for pet wellness.
A commitment to education
Because the CBD industry is still evolving, education plays an important role in helping customers make informed decisions. For Holistic Hemp Healing, providing clear information about CBD products is just as important as creating the products themselves.
“It’s important that people who need CBD for its medicinal benefits get a product that they can actually depend on.”
Corey Pease
The company focuses on helping customers understand where their ingredients come from, how products are made, and what to look for when choosing CBD products. By sharing this information openly, they aim to build trust and help customers feel confident about what they’re purchasing.
For businesses entering the CBD market, understanding labeling and packaging requirements is also essential. If you’re creating or selling CBD products, these guides can help you better understand the rules and best practices.
• CBD Label Requirements and Guidelines
• Compliant Marijuana Packaging and Labeling
• Essential Oil Labels: What You Need to Know
Choosing the right labels for CBD products
Labels for CBD products need to remain readable and intact, especially when oils and tinctures are involved. Because many of their products contain oils, Corey relies on white film roll labels that can withstand handling and exposure to oily ingredients.
“Get the protective white film,” Corey said. “It’s worth the money to keep your product looking new.”
The company’s product labels have evolved over time as its catalog has grown. Corey values the design flexibility, quality, and range of label sizes available when creating custom labels for CBD products. The company also helps other businesses entering the CBD market create custom labels for their own products.
One of Corey’s top recommendations is to work with a printing company that provides reliable customer service.
“We have had a lot of pain with other printing companies but have had zero issues with Avery custom printing,” Corey said. “Due to being extremely busy, it’s a pain if a printing company messages you back that they need to correct this or that on your file. But the few times we have had this issue, it’s corrected and the Avery staff will message me the corrected version so I can save it for future use.”
What small brands can learn from Holistic Hemp Healing
Holistic Hemp Healing’s story highlights a few lessons for small businesses entering the wellness and CBD market.
Start with a real problem. Many successful brands begin with a personal experience that leads to a larger opportunity.
Educate your customers. In industries that are still evolving, clear information helps customers make confident decisions.
Choose packaging materials carefully. Oil-based products like tinctures and topicals require labels that remain readable and intact.
Work with reliable partners. Consistent product quality and dependable service can make a big difference as a business grows.
If you’re creating labels for CBD or wellness products, understanding labeling requirements is essential. Read our guide to CBD label requirements and guidelines to learn what information your products should include.
