Sustainable Sourcing: How to Choose Better Labels, Cards, and Tags
Learn what sustainable sourcing means and how Avery FSC-certified labels, cards, and tags can support your brand and the environment.
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Ready to brand, package, or promote your products? Get small business tips for packaging, marketing materials, event setup, and customer experience—so you can attract attention and build your brand with confidence.
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From Crisis to Connection: A Small Business Story Rooted in Community
Customer Spotlight: Webster’s Pharmacy Nearly a century of community trust When Webster’s Pharmacy was forced to relocate and then recover from a devastating fire, it wasn’t just about reopening the doors—it was about rebuilding trust, reconnecting with the community, and…
How to Choose the Right Material for Your Custom Pouches
Explore the pros, cons, and best uses for today’s most popular pouch materials The custom pouch material you choose does a lot of heavy lifting. It protects your product, affects shelf life, and shapes how people see your brand. At…
How a June Lake Brewery Blends Craft, Community, and Creativity
Customer spotlight: June Lake Brewing Nestled in the breathtaking landscape of California’s Eastern Sierra, June Lake Brewing (JLB) is a vibrant craft brewery that has become a cherished spot for both locals and visitors. Renowned for bold flavors and strong community spirit, this June…
ASIN Codes: How They’re Different from Other Barcodes
What Amazon barcodes do you actually need and how do you get them? When selling on Amazon, it’s easy to get confused by the different barcode terms: GTIN, UPC, FNSKU, ASIN codes. This guide breaks it down so you can…
What is the Amazon Transparency Program?
Why the Transparency program and do you need it The Amazon Transparency program, launched in 2017, was a direct response to the growing concerns from businesses and consumers about the increasing prevalence of counterfeit goods on Amazon. The Amazon Marketplace…
How a Side-Hustle Creating Sustainable Candles Became a Brand
Customer spotlight: Pacific Candle Company At Pacific Candle Company, every flickering flame tells a tale. A story of creativity, resilience, and a deep-rooted love for the sensory magic of scent. Founded in 2015 by Halie Molino, a Southern California native with…
Choosing the Right Pouch Packaging for Your Products
A comparison of stand-up vs. flat pouches While packaging might not be the most thrilling aspect of running a business, its importance is clear. The right pouch does more than just encase your product; it protects, highlights, and can even…
How One Woman Built a Meaningful Candle Brand with Purpose
Customer spotlight: Altadena Candle Co. When tragedy struck, Marike Anderson, the founder of Altadena Candle Company found comfort and strength in the quiet, creative ritual of candle making. What began as a deeply personal path through grief has now grown into a…
How a Nurse’s Care Turned Into a Clean Skincare Brand
See how an RN turned cancer patients' needs into a new small business providing non-toxic skin care products for everyone.
What are BOPP Labels and When Should You Use Them?
Discover the versatility of BOPP labels for your products. Explore the benefits, applications, and how Avery can help enhance your branding.
5 Easy Ways Your Business Can Be More Environmentally Friendly
Trying to make your small business more environmentally friendly? Here’s how I made meaningful eco-friendly changes without the overwhelm.
Arc Flash Safety: A Simple Guide to More Effective Labels
What should be on arc flash labels? Arc flash labels typically contain key information for worker safety. Required elements (NFPA 70E) include: Additional elements (best practices) may include: Following this format ensures clear communication and helps workers understand electrical hazards.…
Safety Signs Decoded: Who Makes the Rules (OSHA vs. ANSI)?
Why ANSI vs. OSHA matters for safety signs When it comes to safety sign rules, OSHA vs. ANSI is a very common question. The most important thing to know is that OSHA and ANSI safety sign standards both aim to…
Easy Ways to Make a Tamper-Evident Seal
Keep products more secure with tamperproof labels Tamper-evident seals are essential for ensuring the integrity of your products by making it difficult to alter or remove them without clear signs of tampering. These seals are widely used across industries like…