How a Nurse’s Care Turned Into a Clean Skincare Brand
See how an RN turned cancer patients' needs into a new small business providing non-toxic skin care products for everyone.
Customer Spotlight: Natural ASH
As an oncology nurse, Ashley Cummings saw the toll that cancer treatments took on her patients’ skin. Many were left with extreme dryness and irritation—but the products available were full of toxic ingredients, some even linked to cancer.
That’s when Ashley decided to create a better option. In 2020, she launched natural ASH, a line of non-toxic, deeply moisturizing body butters designed with sensitive skin in mind. What started as a mission to support cancer patients has now grown into a brand for anyone seeking safe, natural skincare. Avery is proud to feature natural ASH as one of our customer spotlights.
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A personal journey inspires a broader mission
As Ashley continued working in healthcare and began her own journey into motherhood, her focus expanded. She saw a need for clean, effective skincare for women navigating the different stages of reproductive health. Today, natural ASH reflects that evolution—offering products that support overall wellness with simplicity and care.
Award-winning recognition
In 2024, Ashley’s work caught the spotlight. She received the Northeastern Women Who Empower Award for Powering Diverse and Inclusive Communities of Belonging and was selected for the Creators’ Momentum Business Accelerator. She’s also been featured in the New York Post—increasing visibility for her brand and her mission.
Overcoming challenges to keep growing
Like many small business owners, Ashley has faced hurdles with scaling and funding. A recent grant is helping natural ASH move forward, but marketing resources and outreach remain key needs as the brand grows. Still, she’s optimistic—and focused on expanding her customer base while continuing to serve her loyal following.
Why Ashley chooses Avery
“Avery makes it easy,” she says. “There’s no pressure to hit high minimums, and the quality helps take my branding to the next level.”
Ashley loves the flexibility: updating a design, switching to a new label size, or trying out a fresh look is simple and fast. “If I want to update a design but keep the same size, I just swap out the image. It’s quick and saves so much time. I’ve been able to pivot and evolve my packaging as I grow—and Avery’s support has been there from the start.”
Explore natural ASH
Visit natural ASH to learn more and shop the full product line.
