8 Simple Ways Rack Cards Can Boost Your Business
Easily promote your products, services & special offers
Rack cards are one of those marketing tools that quietly do a lot of heavy lifting. Small, affordable, and easy to customize, they fit anywhere people make quick decisions — on counters, at events, in the mail, or even tucked into a shopping bag. Whether you’re promoting your business, sharing details about an event, or just looking for a creative way to connect with customers, rack cards deliver.
Here are eight smart (and surprisingly versatile) ways to put them to work:
1. Turn them into mini menus
Restaurants, cafés, and caterers can skip bulky menus and use rack cards to highlight specials, catering options, or drinks. Put your hours and contact info on one side, then your food lineup on the other. It’s a simple, cost-effective way to have something always ready to hand out.
2. Spotlight promotions
Keep a rack card holder near your register or front door so customers can grab a deal on the go. Offers like “Buy One Get One Free,” “Free Delivery,” or a percentage off can turn browsers into buyers. Don’t forget to include your social handles so customers can spread the word.
3. Double as table numbers
Great for restaurants or big events, rack cards can be used as stylish table markers. Print the number big on the front, then add fun extras on the back, like drink specials, dessert features, or even a short story about your business or local cause.
4. Display pricing and services
Spas, salons, bakeries, and retail shops can use rack cards to clearly list pricing and services. They fit perfectly on counters or display cases, and you can easily update them seasonally to keep things fresh.
5. Create gift certificates
Rack cards in a landscape layout make instant gift certificates. Just leave blank spaces for “To,” “From,” and the amount. They’re easy to sell at checkout and just as easy to mail.
6. Send custom invitations
Rack cards make sleek, affordable invites for openings, fundraisers, or special events. Put the event details front and center, then add a map or RSVP info on the back.
7. Market real estate
Agents love rack cards because they’re easy to grab at open houses, or hand out in neighborhoods. Showcase your listings or recent sales on the front and keep your stats, services, and contact info on the back.
8. Say thank you
Slip a thank-you rack card into shipments or mail it after a purchase. Add a personalized message, or sweeten it with a promo code for next time. Bonus idea: Tuck in a custom sticker with your logo so customers can rep your brand.
Pro tip: Design with impact
Want your rack cards to stand out? Keep these tips in mind:
- Use bold visuals that stop people in their tracks.
- Keep it short. Customers should get the gist in seconds.
- Always add a call to action like visit, call, order, or RSVP.
- Print on quality stock so your cards look professional.
- Think about placement. Put them where your audience already is.
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Whether you use them as menus, promos, or thank-you notes, rack cards make it easy to share your message in a polished, professional way. With Avery, you can design custom rack cards online using free templates, order them in the exact quantity you need, and count on top-quality printing. And if you ever have questions, our customer care team is here to help every step of the way.
