Customer Spotlight-The Bklyn Juice Company

The Bklyn Juice Company using Avery WePrint Labels for product branding bottles and bags

Sometimes change is good. For Avery customer L.J. LaValle, it was life altering. What started out as a plan to get healthy, turned into a new business and a new way of life.

After growing accustomed to a fast-food diet, necessitated by the hurried lifestyle of his bike messenger business, LaValle decided to switch things up. So, he eliminated fast-food from his diet, started eating only raw, organic food and soon dropped 60 pounds.

That passion for healthy eating led to the formation of The Bklyn Juice Company, LaValle and co-owner Jerry Reilly’s all-organic eatery.  Everything is delivered fresh, and then cleaned, pressed and packaged. However, with a shelf-life of only three to five days, crisp, easy-to-read packaging is a necessity. That’s where Avery WePrint came in.

LaValle has used Avery products for years, printing his own labels from his home computer. But with business growing, he sought out professional printing services. As a result, he found WePrint.  The company’s durable white and clear film labels gave him an ideal waterproof solution for his chilled and bottled goods.

“I love the print quality and the way my branding looks on the premium materials,” said LJ.

LaValle prints his own labels using Avery blank sheet labels for his short-term/seasonal products, but for everyday popular products, he relies on WePrint.

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Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

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