Now that you’ve settled on the perfect brand image, it’s time to start thinking about how to build on it. We’ve put together 3 easy ways to expand your brand without spending too much money.
Create promotional postcards to tell your customers about upcoming sales or seasonal offerings. For example, if you’re opening a boutique, try using branded postcards as a direct-mailing tactic, inviting locals to drop in for a discount or free gift. Even if they don’t come in, it’s a simple way to build brand awareness.
Everything your business produces should point back to your brand. When it comes to your packaging and product labels, think beyond the basics while keeping your look consistent and professional. For instance, add stickers or custom hang tags to takeout bags, to-go boxes, shopping bags, coffee cups, wrappers and gift boxes. Drop a business card or coupon into all your shipping boxes and to-go bags as well.
Create a variety of business cards that highlight different aspects of your company. Then take the appropriate card with you to different events depending on your target market. Also, take advantage of double-sided printing to include additional information, such as a list of services, directions or pricing. Or convert the back of the card into a coupon or loyalty card to reward customers and help you reach new prospects.
While the digital world slowly takes over our lives, printed products remain a strong, viable form of marketing, with a much longer shelf life. So make sure and back up all your digital marketing efforts with custom printed products that provide quality information and valuable offers that keep your customers coming back.