Voodoo Menscraft: A Brand Born to Be Bold
Learn how Voodoo Menscraft built a bold grooming brand with standout labels, unique scents, and a strong community following.
Customer spotlight: building a brand that refuses to blend in
I reached out to Voodoo Menscraft to talk about the business they built doing exactly what other brands weren’t: taking a risk and going bold. From their eye-catching labels to unique scent combinations, Voodoo Menscraft zigs when other brands zag. This unexpected and daring take on men’s grooming products starts with Jeremy Howald, the founder and artistic mind behind the company’s amazingly creative branding.
While Jeremy loves designing the weird and funny stuff, co-owner Alex Canales is the master mixologist behind all the unique scents. But bold design and masterfully mixed scents are just the top note. This premium beard brand doubles down on differentiation in a competitive market with products all made in America and never tested on animals. And the company only uses simple and natural ingredients that cleanse, moisturize and style beards.
In this interview, the Voodoo team shares their thoughts on the brand’s successes, trials, and custom labeling for their products.
Meet the makers behind Voodoo Menscraft
Q: How did you get started? What’s your story?
A: Voodoo Menscraft was created in late 2019 by Jeremy. He was tired of seeing the industry with the same bland cookie-cutter labels and dull scents. So that inspired him to bring each fragrance alive using voodoo mythology characters as well as anything in his imagination.
Alex joined Voodoo in 2021 and is the one that creates everything from scratch in Manassas, Virginia. From beard oils, butters, and balms to soaps, deodorants and wax melts, he puts his heart and soul into creating every new product.
Q: What has been your biggest success for Voodoo Menscraft ?
A: Our biggest success has been the bearded community, social media platforms, and word of mouth. We are forever grateful and humbled for the amazing support we get in the community.
We strive to provide the best customer service, fast shipping, and the highest-quality and organic ingredients in our products. There is no room for shortcuts.
Q: What have been your biggest challenges?
A: As a small company our biggest challenge has been marketing because we can’t afford big ads or high-paid beard influencers. Everything that we push out is thanks to our platforms and word of mouth. We are very grateful.
Q: What are your plans for the future?
A: We will continue to work hard to become a one-stop shop. We want to provide high-quality products to all bearded men, non-bearded, and hopefully in the near future ladies’ products as well.
Q: Why does the Voodoo team stick with Avery labeling?
A: We have gotten nothing but amazing feedback with our labels. Avery offers high-quality products with an awesome turnaround time.
Also, the customer service has been really good thus far and we appreciate the team. We will continue to use Avery for all of our labels.
Want to try a similar look?
Voodoo uses custom printed silver metallic and glossy white film label sheets to help their bold, colorful designs stand out. If you’re experimenting with eye-catching packaging, these materials are a great place to start.
Lessons from a brand that opts for bold instead of bland
What stands out most to me is how intentional this brand is about differentiation. It’s not just one thing—it’s the combination of design, scent, and consistency that makes the brand feel cohesive.
Lean into what makes your product different
Voodoo Menscraft didn’t try to blend in. They made a clear decision to stand out, starting with their label designs and carrying that through to their scent profiles. If you’re building a product-based business, your packaging is often the first thing people notice. It’s worth treating it as part of the product experience, not an afterthought.
Build with the audience you have
Without a large marketing budget, they focused on community, social platforms, and word of mouth. That approach may take more time, but it builds stronger relationships with customers who are genuinely invested in the brand.
Consistency builds trust over time
Fast shipping, strong customer service, and reliable product quality may not be flashy, but they are what turn first-time buyers into repeat customers.
Use your labels to reinforce your brand
Their labels don’t just identify the product—they help tell the story. Material, finish, and design all contribute to how customers perceive the brand before they even open the container.
Ready to create labels that match your brand?
If you’re building products of your own, your labels are one of the easiest ways to elevate how everything looks and feels. Whether you’re testing new ideas or ready to scale, starting with a design that reflects your brand can make a noticeable difference in how your products are received.
