Why Avery Stickers Are the Best Sticker Mule Alternative

Why Avery Stickers Are the Best Sticker Mule Alternative

You love us for labels. See why our stickers are worth sticking around for.

Last updated on November 9, 2026
6 min read

We’re sticker people at our core

Everyone I know at Avery loves stickers. Whether it’s someone like me making logo stickers for my hobby business, or my boss making epically cute stickers of his dog’s face, we love stickers. At our core, we’re just sticker people, plain and simple. Maybe it’s because as a company Avery wouldn’t exist today without the invention of the sticker. You could say that stickers are our legacy. In fact, R. Stanton Avery (who went by Stan Avery) started it all when he invented stickers in 1935. In comparison, Sticker Mule® started in 2010, and no Sticker Mule alternative or competitor has a longer history with stickers than Avery.

Stickers are at our core, so naturally, decades of innovation, testing, and top-tier customer service back our custom stickers. In fact, our call center is just 30 or so feet from my desk at our headquarters in Brea, California. The people answering your calls are also sticker people, and we all work together to provide consistency for our customers. Truly, finding a Sticker Mule competitor with a longer history of quality sticker products and customer service than Avery would be hard.

And all of that doesn’t even account for our incredibly fast turnaround time, low minimums, and free design tools—not to mention material, shape, and size variety. Let’s get into everything about Avery stickers and discuss all these points further.

Tested not touted: a reliable alternative to Sticker Mule

Even though stickers are our origin story, at Avery, we’re most known for printable labels. You can’t go to an office supply store and not find Avery labels because we’re the most reliable source for printable labels. Period. But here’s the thing, we apply the same research and development (R&D) to our custom-printed products too. Other Sticker Mule competitors and alternatives don’t guarantee products that they quality-test to the same standards.

We don’t just know our stickers are great because we use them ourselves; our team uses science to put all of our products to the test. Consider this: the Avery R&D team puts in about five hours a day just for print-testing all sorts of stickers and labels. There are roughly 2,087 work hours in a year, and R&D puts in 1,300 hours a year just testing stickers and labels. With that kind of passion for testing, you can always rely on getting the best-quality custom stickers at Avery.

What makes Avery stickers durable?

Avery custom stickers are made with durable synthetic films that are waterproof, fade-resistant, and tear-resistant. Our clear sticker films are also abrasion-resistant to help protect against scratches.

A white suitcase decorated with a variety of durable stickers made by Avery, a Sticker Mule alternative. The stickers include designs such as a heart-shaped "Coffee love at first sip," a "RUN" graphic, a camping-themed sticker, and a colorful "Chrome Stickers" label. The suitcase sits on a peach-colored surface next to a bouquet of flowers, showcasing the vibrant, high-quality stickers that are perfect for personalizing travel gear.

Incidentally, I’ve experienced this durability firsthand. When I vended at Comic Con Ontario, I handed out free logo stickers at my booth. At the end of the con, I found one of my stickers stuck to the convention center floor—and it still looked great!

Print quality that makes every detail count

When you order custom stickers from Avery, we only use industry-leading digital printers because we want to make sure you get stickers with vibrant colors and sharp images. The precision printing and exceptional color accuracy of our printers are what make our custom stickers look polished and professional.

A Sticker Mule alternative with more flexibility

Yes, you can even order just one sticker. At Avery, we believe in flexibility—whether you need just one sticker or thousands, there’s no minimum quantity required. Easily scale your order to fit your needs, big or small. I’ve ordered hundreds of stickers for my hobby business. My boss ordered about a dozen of his dog, and I know of a manager that regularly orders motivational stickers for her team meetings.

What’s more, our free sticker maker software helps you take your designs from the screen to stickers that turn out just the way you envisioned, no matter how you design. That cool design you already have? Our software makes it easy to upload and get it ready to be printed in just a few minutes. But our sticker maker also comes equipped with all the standard design tools you need to design from scratch or edit one our free sticker designs. You can even add QR codes to your custom stickers with the built-in barcode generator—no extra app to install.

Can you order custom-shaped stickers from Avery?

Yes, you can order custom-shaped, die-cut stickers from Avery in just about any shape you can imagine, at no extra charge.

Custom-shaped stickers are die-cut, meaning they’re cut to follow the outline of your design. including, but not limited to, your pet’s head or silhouette!

Sizes for custom shape stickers range from as small as two inches to as large as five. Or, choose from a selection of classic shapes, including round, square, oval, and rectangles.

What sticker finishes does Avery offer?

Avery offers stickers in matte or glossy white for a classic aesthetic. Matte or glossy clear film for a subtle, see-through effect. Or try an eye-catching metallic options like matte or glossy chrome silver film and holographic stickers.

A person holds a white tumbler adorned with a vibrant holographic sticker featuring a tropical bird and floral design. The sticker, made by Avery, stands out with its iridescent colors against the matte finish of the tumbler. The scene is set against a pink background, highlighting the premium quality and eye-catching effect of the Avery sticker, a Sticker Mule alternative.

Quickly compare sticker material features with this handy comparison tool. You can select four at a time to view in a streamlined table. I personally rely on this tool when I’m pretty confident in what I want my stickers to look like, but I need to compare specific features.

Or use our in-depth guide to help you choose the right type of sticker for your project. No matter what you’re making, our guide can help walk you through different considerations when choosing the best fit for your needs.

3 ways Avery offers more value than other Sticker Mule competitors

1) A 100% satisfaction guarantee on every order

We back Avery custom stickers with the same 100% satisfaction guarantee as all Avery products—we’re not happy unless you’re happy. Think about the last time a company actually fixed a problem for you with no hassles or hurdles.

2) Real people, real customer support

Personally, nothing ruins my day faster than reaching an AI bot when I want to talk to a real person. Real, live people based out of our Brea, California office take calls and answer messages when you call our Customer Care center during normal business hours. For us, that’s Monday to Friday, 5:00am to 6:00pm PT. Of course, you can also use our Help page to get answers to FAQs, use our chat feature, and more.

3) No hidden fees, just straightforward pricing

Avery charges zero hidden fees when you order custom stickers. We’re uniquely equipped to handle custom designs because we’ve been helping people print custom designs on labels, cards, and tags for decades. Because we have those processes in place, we don’t need to charge any setup costs, such as file processing or proofing fees.

Why choose Avery over Sticker Mule?

Avery is a reliable Sticker Mule alternative because we combine decades of research and testing with durable materials, professional print quality, and flexible ordering options.

A close-up view of a vibrant assortment of stickers made by Avery, a Sticker Mule alternative. The stickers include various designs, such as "We Stan Stan Avery" featuring an image of Stan Avery, the person that invented stickers and founded the original Avery company, a bold "AVERY" logo, and other playful graphics like a coffee cup, a thumbs-up with "Great Job!", and a strawberry. The stickers are arranged in a colorful, overlapping pattern, highlighting the variety and quality of Avery's sticker products.
  • Decades of expertise: Our sticker-making history dates back to 1935, when Stan Avery invented the sticker.
  • Durable materials: Choose from waterproof, fade-resistant, and tear-resistant sticker films.
  • Professional print quality: Get vibrant colors and sharp images that make every detail count.
  • Flexible ordering: Order as few as one sticker in a variety of shapes, sizes, and finishes.
  • Free design tools: Upload your artwork, customize a free design, or start from scratch.
  • Real customer support: Get help from Avery people, backed by our 100% satisfaction guarantee and straightforward pricing.

So, why not give Avery stickers a try for your next project? You can experience our stickers yourself for just two bucks. Seriously. The special offer below gets you 22 custom stickers for only $2. You get to choose glossy or matte white in a 2″ round or square shape. And shipping is free for the deal. Just remember that if you add anything else to your cart, regular shipping rates will apply. Happy sticking!

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