Christmas Cards 2025: Why Your Business Should Send Them

Build stronger connections, show appreciation, and leave a lasting impression this holiday season.

The holiday season is a perfect time to strengthen relationships with clients, partners, and employees. One timeless way to do this? A thoughtful, personalized business Christmas card. A well-crafted card shows appreciation, spreads goodwill, and keeps your business top of mind.

Here’s why sending a Christmas card in 2025 still matters, and how to make yours stand out.

Why send a Christmas business card?

Physical cards carry a personal touch that emails and social posts just can’t match. When someone hangs your card on their desk or fridge, your company stays visible and memorable throughout the season.

A card also reinforces your brand. Subtle use of your logo, colors, or design can make your greeting both personal and on-brand without overshadowing the message.

Plus, sending cards to potential clients or partners can open doors to new relationships, showing that you value them enough to connect on a personal level.

The benefits of Christmas cards in 2025

Sending cards isn’t just tradition—it’s smart business. A personalized greeting can:

• Strengthen client loyalty and long-term relationships
• Show appreciation for employees and vendors, boosting morale
• Keep your brand top-of-mind during a busy season

A card is a simple way to make people feel seen and valued—and that goes a long way toward building trust and loyalty.

Tips for creating the perfect Christmas card

• Personalize it. Use recipient names and tailored messages. Even a short, thoughtful note makes a big difference.
• Choose quality. High-quality cardstock and professional printing say you care about the details.
• Keep it on-brand. Include your logo or brand colors subtly—no giant logos stealing the spotlight.
• Handwritten touch. A quick handwritten note adds authenticity. Mention something specific if possible.
• Give back. Consider donating part of your card budget to a charity and highlight it in your message.
• Mix physical and digital. QR codes or personalized videos add a modern twist.
• Send on time. Aim for delivery before the holiday rush but not too early that it gets lost in the pre-season clutter.

What to write on a Christmas business card

Start with a warm, cheerful greeting. “Happy Holidays,” “Season’s Greetings,” or “Warmest Wishes” are safe choices if you’re unsure which holidays your clients celebrate. The key is to keep it inclusive while still sounding genuine. A friendly opener sets the tone for the rest of the message and immediately makes the recipient feel acknowledged.

Next, include a message of thanks. A simple acknowledgment like:

“We’re grateful for your partnership this year and look forward to more success together.”

…is effective, but you can make it even more meaningful by referencing something specific from your relationship with that client or partner. For example:

“Thank you for trusting us with your projects this year—your support means a lot, and we’re excited to keep building together in the year ahead.”

Finish with New Year wishes and your company signature. Express optimism for the coming year with a line such as:

“Wishing you a joyful holiday season and a successful New Year filled with opportunities.”

Whenever possible, add a personal signature or handwritten note. Even a short, genuine touch—like signing your name or including a one-line personal comment—makes your card feel authentic and memorable. It shows you took the extra time to connect on a personal level, which goes a long way toward strengthening business relationships.

Common holiday card mistakes

Ignoring the rest of the year. Consider sending appreciation notes or cards at other meaningful times of the year such as birthdays, milestones, or even the start of summer.

Out-of-date contacts. Check names, addresses, and duplicates to avoid mishaps.

Sending too late. Aim for early December to beat the holiday shipping rush.

Turning it into a sales pitch. Keep the focus on relationship-building, not promotions.

Skipping personalization. Honor your client’s holiday or cultural traditions when appropriate.

Wrapping it up

Business Christmas cards aren’t just tradition, they’re a simple, meaningful way to build relationships, boost loyalty, and keep your brand memorable. A thoughtful card can set the tone for the year ahead. Don’t underestimate the impact of spreading a little holiday cheer.

Need help designing or ordering your business Christmas cards? Our customer care team in California is ready to help at (800) 942-8379.