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Labels Not Sticking, Adhesion Issues, Flagging

If an adhesive product is not adhering correctly that could be for a number of reasons:

  • The adhesive is removable and so has less adhesive hold than needed for your application (such as bending around a tube)
  • The surface the product is being applied to is not compatible
  • The surface that it's being applied to could have oils, dust or dirt or another material that is causing issues
  • Labels that are old may lose their ability to stick
  • Labels that have been exposed to severe weather conditions can be less sticky
  • Avoid touching the back of the label, oils from your fingertips can dull the adhesive
  • If applying the label to a tube (cylinder shaped product) please view the information below


If the label is lifting off your cylinder / tube products this is called "Flagging." We recommend the following:

  • The label should overlap onto itself for a better adhesion
  • When measuring for the label size, include the overlapping area
  • Avoid touching the back of the label, oils from your fingertips can dull out the adhesive
  • Smooth and apply pressure to the overlapping area firmly for 5-10 seconds

Note: When designing for the label and using the overlapping method, the side that will be applied first on the label should have a blank area of the design.

Applies To

Labels, adhesion issues, Lip Balm, and all other adhesive products, not sticking, flagging, lifting off, lifting off tube

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