Questions? Call Us (800) 942-8379

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Artwork Guidelines

Before uploading artwork, please note the following:

Accepted File Forms
Vector images
Vector Images
Resolution independent images using points, lines & shapes that can be resized without loss of quality.
Raster images
Raster Images
Resolution dependent images that use a grid of small dots & lose quality when resized.
Adobe PDF (prederred)
Adobe PDF
(preferred)
Adobe Illustrator
Adobe Illustrator
Encapsulated PostScript
Encapsulated PostScript
SVG File
SVG File
Adobe Photoshop
Adobe Photoshop
TIFF File
TIFF File
JPEG File
JPEG File
PNG File
PNG File

CMYK is a subtractive 4-color printing process that used cyan, magenta, yellow & black inks. It is subtractive since light is reflected off the paper.


RGB is an additive light-based color used for computer monitors that includes red, green & blue. It is additive since direct light is used to display color.

If available, save your artwork as a high-resolution Adobe PDF with Press Quality selected to avoid poor print quality. PDF is an open format, and some PDF elements are not printable. We suggest applying PDF/X to ensure all elements of your art file can be printed.

Word processors, spreadsheets, presentations, PDF readers and rudimentary image editing programs are the wrong choice. Also, don't use Adobe Reader to edit your PDF. Use our free professional online design software or applications like Adobe Creative Suite, CorelDraw or QuarkXPress to export an Adobe PDF with Press Quality.

File Requirements File Requirements

  • Minimum 300dpi resolution (at print size)
  • Embedded fonts are 5-points size or greater
  • Lines are 0.5-points thickness or greater
  • Graphics are embedded (not linked)
  • Minimum barcode size of 80% with quiet zone

Your fonts must be embedded. If you're not sure, convert your text to outline before uploading your artwork to avoid delays. If converted to an image, pixel-based typesetting of 800dpi is suggested.

JPEG, PNG, BMP and other non-copyright images taken from the internet may include settings or artifacts that interfere with print quality. A higher resolution may help. For these and grayscale images, a minimum 600dpi is suggested.

Color Palette Color Palette

We accept RGB and CMYK color palettes. We print in 4-color GRACol. Other gamuts or color profiles are converted before printing. PANTONE (PMS) colors are printed in their closest CMYK color.

If brand colors are required, please contact us at (800) 942-8379. We may recommend purchasing a printed proof to ensure we meet your color expectations.

White underprinting is available for roll labels and requires providing artwork in vector format (PDF, AI, EPS). We suggest letting us apply white underprint. To assign white ink yourself, identify it as a separate spot color named HPI-White.

File Layout File Layout

Bleed Line, Trim Line, Safety Line

Trim Line

The trim line is where your label or card will be cut. This is the finished size. To position your art file to the finished size, the trim line may be identified as a spot color named DIELINE in your art file. The trim line must match the size you selected. A better option is to use our online design software to position your art correctly.

Many factors (art file, label size & material properties) affect the final trim size. So make sure to use bleed margins to print to the edge, and safety margins to fit your art.

Bleed Line

Include 1/16" space outside the dimensions (on each side of the trim line) as the bleed area. Any background color or graphic that you want printed to the edge of your label should extend to the bleed line to ensure the final product has no gaps. The bleed line can be defined as a spot color named BLEEDLINE in your art file.

Safety Line

Include 1/16" space inside the dimensions (on each side of the trim line) as a safe area. Text & graphics should be inside the safety line to ensure they're not cut off. The safety line can be defined as a spot color named SAFELINE.

Electronic & Printed Proofs

Free Electronic Proofs
A free electronic proof is the best option for reviewing your custom printed orders. For sheet labels and cards, you will be asked to download your electronic proof. For roll labels, we will email you a PDF within 24 hours. Production of your roll labels order will not begin until you have approved all proofs for your entire order.

White underprint is identified in your electronic proof (where applicable). For anything beyond simple white underprinting, please call us at (800) 942-8379.

With and without white underprinting

Colors on computer screens vary from device to device. As a result, electronic proofs provide a good approximation of color but are not an exact color match to printed products. Do not expect printing to produce the same bright colors as seen on your screen.

Material Samples & Printed Proofs
If you need to test adhesives or label materials, please order our free roll label sample pack. To request printed material samples, call us at (800) 942-8379.

* $3 flat rate shipping offer applies to economy shipping only. Free economy shipping offer applies to orders with a merchandise total of $50.00 or greater (after discounts, before shipping and tax). If another shipping method is selected, charges may apply. Offer applies only to Avery WePrint orders shipped to the United States and Puerto Rico. Offers subject to change.