Sure Feed® Technology

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The Avery Sure Feed Difference

Reduces Misalignments

Helps minimize skewing and misfeeds of sheets for more accurate print alignment.

Fewer Paper Jams

Special strip helps guide sheets through your printer for better gripping and handling.

Less Wasted Product

Saves you time, ink and hard-earned money with fewer reprints.

Better Printing with Less Hassle

Avery cards with Sure Feed® technology feature a patented “grip” strip that helps reduce misalignments, minimize paper jams and avoid wasted product.


Print Like a Pro from Your Desktop

Let us help you make your print projects a success!

Avery Design & Print Online

Easily create your own labels, cards, tags and stickers

  • Choose from thousands of professional designs and blank templates
  • Personalize with custom text, colors and graphics
  • Quickly import contacts or data with mail merge
  • Save projects online or to your computer

What is Sure Feed technology?

Sure Feed technology is a unique "grip" strip on printable sheets that helps them move more smoothly through standard desktop and office printers. Avery labels, cards and tags with Sure Feed technology print with fewer misalignments and paper jams, resulting in less wasted product.

Business Card on top of a sheet of printable business cards from Avery, featuring a microscopic look at the texture of the blue Sure Feed strip, which helps guide the sheet through your printer

Avery's Sure Feed Technology badge showing a printer with a Sure Feed product feeding through it, featuring text that reads 'Sure Feed Technology, Designed for a Reilable Feed'

Get print-yourself solutions from the label experts

At Avery, we have a long history of making labels and we apply that experience to providing you with the best printable labels (plus cards and tags). We’re proud to provide printable products with original features like Sure Feed technology to help make every project a success.

Every Avery product starts with diligent research and development and is backed by our 100% satisfaction guarantee. With Avery you get more than a label. You get printable labels, cards and tags backed by decades of expertise and continued innovation.

Increase efficiency at the office

Explore Avery products with Sure Feed technology for printing your own projects for work or your small business. From business cards, file folder labels and shipping labels, to marketing postcards and tent cards for events, we’ve got you covered. Complete your printing projects with more efficiency and less time and money wasted on reprinting.

Three packages of Avery Sure Feed Card products, including postcards, tent cards and business cards, laying diagonally next to each other

Wine bottle with a printed label applied and a tag tied onto it, standing next to a printed business card. Each printed product features a 'Congratulations' message from a financial services company

Save time and money at home

Whether you’re printing cards for your wedding, getting organized, mailing holiday gifts or printing gift tags, we want your project to go smoothly. Use Avery products with Sure Feed® Technology to cut down on paper jams and misalignments that are frustrating to deal with. Let Sure Feed help you and your projects shine!

Print yourself or let us print for you

Sure Feed makes it easy to print tons of projects on your own from standard desktop and office printers. But life happens and problems do pop up from time to time. We’re here to help with answers to common questions in the Avery Help Center and our awesome Customer Care Team that’s always happy to lend a hand.

Of course, if you're looking for the ultimate "hands-off" printing experience, let our experts do the printing for you. Our WePrint® service uses professional digital presses and ships orders in as few as 3 business days. Just design your labels, cards and tags and we'll take care of the rest.

Custom Printed postcard advertising a new coffee shop's 'now open' message