Customer Spotlight – Willow’s & Co.

Willow's and Co. organic body products

How our Celebrating Great Labels contest winner got their start

Willow’s & Co was started when the Morin’s daughter Willow was born in 2018. Their newborn was constantly getting red bumps after taking a bath and they couldn’t figure out what was wrong. The couple decided to take a closer look at the ingredients in their everyday soaps, and they were shocked when they saw all the chemicals included and they couldn’t pronounce many of the ingredients.

After doing a ton of research, they decided to try making their own soap. They created their first organic bar, now known as the Honey & Oats Bar. Ever since changing to their homemade organic soap, Willow hasn’t had any issues with her skin.

The couple decided to share their organic soap success with the world and have slowly started building their body product business. They’ve expanded their product line to now include soaps, body butter, bath bombs, sugar scrubs, and hair care. They offer seasonal scents like Frakensoap, Candy Corn, and Apple Pie Bar, as well as regular scents like Sage and Juniper and Lavender and Vanilla.

We have seen so much support and love from all our customers! We never expected our company to grow the way that it has over the last year and a half of selling our products.

The Morin Family

The couple recently created their own website to make shopping for their products easier and to help them continue growing. They were very nervous that COVID will cause a decrease in their customers’ ability to show support, so they started offering contactless pickup options, which they continue to offer.

Willow’s & Co. uses Avery to print all of our labels and business cards. They generally use white and clear film labels that can hold up to moisture and oils.

Currently, the business uses Avery blank labels that they design and print themselves using the free templates. They hand label all their products, with hopes of eventually growing enough to start ordering professionally printed labels from WePrint.

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Author: Melanie Neff

Melanie has an extensive writing background built on an impressive journalism foundation. As a journalist for USA Today and The Los Angeles Times for almost 20 years, she covered everything from the Los Angeles riots, fires and floods to LA Lakers and Clippers games and movie premieres. She followed her newspaper career with a long tenure covering commercial real estate financing and development. Melanie has currently been writing about small business marketing and labeling needs for the past 10 years. She thrives on reading, researching and expanding her knowledge of everything going on in today's business world and looks to provide the most valuable information she can to her readers.

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