Stop Workplace Theft with New Innovation from Avery® Products

  • Workplace theft costs U.S employers $50 billion annually and hits small to midsize businesses the hardest.
  • Avery Products introduces PermaTrack™ Asset Tags, new high-performance asset tracking labels that help protect valuable items such as electronic devices and construction equipment.
  • High minimum order quantities (MOQs) for traditional asset tags price out many small and midsize businesses. Low MOQs and new innovations from Avery give small businesses the power to create industrial-quality asset tags as low as fifteen cents per label on

Brea, California— July 18, 2019: Avery Products, the world’s largest supplier of labels and short-run label printing and software solutions, has launched a breakthrough in high-performance asset tags. The new asset tags give small and midsize businesses access to affordable theft-prevention labels they can print themselves or have custom printed by Avery WePrint™, the company’s professional printing service.

Workplace theft costs U.S. employers $50 billion annually, and small to midsize businesses are more often affected, representing 68 percent of cases in 2016 as reported by CNBC online. Yet, despite being most affected by workplace theft, these businesses have had limited access to the asset tracking tools and extra money needed to properly address the problem. With the launch of their new PermaTrack™ Asset Tags, the Avery Industrial team aims to solve both issues for businesses.

The PermaTrack product line, which ranges from lightweight white tags to durable printable metallic label sheets, start as low as fifteen cents per label. This is a huge cost savings for businesses considering traditional heavy-duty asset tags that require large MOQs and cost over a dollar per label on average. Avery also offers free online templates for adding custom text, logos, barcodes and serialized numbering, which reduces the costs even further.

John Vlasic, owner of Best Delivery, a family-owned, full-service transportation company in Rancho Cucamonga, California, faces these issues daily.

“We transport 24/7, 365 to provide on-demand, same-day delivery across the West Coast. That’s hard to make happen, so I have to make sure my people have the equipment they need,” said Vlasic. “If something goes missing it’s a big problem, but what do I do? Waste hundreds of dollars on more labels than I really need? Or waste time replacing paper labels I already know won’t work in the warehouse or on the road.”

With Avery PermaTrack Asset Tags, operations and asset managers have the option to print customized asset tags on demand, in just minutes with an existing laser printer. Or they can have their asset tags professionally printed by Avery WePrint.

“Over the course of developing new innovative products, we talk to a lot of businesses,” said Johannah Bradley, Avery Senior Director Industrial Business Group. “When visiting smaller local facilities, we kept hearing over and over about high MOQs being a significant obstacle for smaller, often family-owned-and-operated businesses to overcome. We hope the high quality and low MOQs of our asset tags will help both large and small businesses save money and prevent theft.”

Removing the barrier of high MOQs, high costs and long lead times gives small and midsize businesses access to tools to help them thrive. Rigorously tested high-performance materials ensure Avery Asset Tags meet the demands of automotive, shipping, manufacturing and construction industries, as well as other heavy-duty workspaces where they’re needed.

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About Avery Products Corporation

Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions for short-run digital printing applications for businesses and consumers available alongside complementary products sold through distributors, mass market stores and e-commerce retailers under the Avery® brand. Avery Products, a division of CCL Industries, is based in Brea, California. For more information about Avery products, visit

About CCL Industries

CCL Industries employs more than 21,000 people operating 170 production facilities in 40 countries with corporate offices in Toronto, Canada, and Framingham, Massachusetts. CCL is the world’s largest converter of pressure sensitive and specialty extruded film materials for a wide range of decorative, instructional, functional & security applications for government institutions and large global customers in the consumer packaging, healthcare & chemicals, consumer electronic device and automotive markets. Extruded and laminated plastic tubes, aluminum aerosols & specialty bottles, folded instructional leaflets, precision decorated and die cut components, electronic displays, polymer bank note substrate and other complementary products and services are sold in parallel to specific end-use markets.

Avery and all other Avery brands, product names and codes are trademarks of CCL Industries, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Avery Products Corporation