Introducing Avery® Labels with Sure Feed™ Technology

Avery Products Corporation, the world’s largest provider of labels and short-run label printing and software solutions, has added another innovative feature called Sure Feed™ technology to its full-sheet label portfolio. This proprietary product enhancement is engineered into the label sheets to deliver a more reliable feed through printers by preventing misalignments and jams. In recent usage tests, consumers rated the Avery product as superior to all other labels they have used, enabling them to print with confidence and hassle-free. Reducing the amount of wasted labels and resources provides an intrinsic value for consumers and sets the Avery brand apart from its competitors.

“As the market leader, not only is it critical to be able to deliver continuous meaningful innovation to the category, it is expected—from our customers and consumers,” said Allison Phillips, vice president and general manager for the Avery Printable Media Group. “Sure Feed not only addresses a true pain point around misalignment, but it also continues to make the Avery products distinct as a brand.”

A trusted name in the label business, Avery has more than 80 years of pressure-sensitive material design, development and manufacturing expertise. All Avery products are rigorously tested to stringent standards and optimized for best-in-class performance. Their vast and diverse portfolio of labeling solutions features industry-leading technology to provide quality, reliability and performance consumers have come to rely on from the Avery brand. Innovations such as Easy Peel® label sheets with the Pop-up Edge® make labels easy to peel and quick to apply, and labels with TrueBlock® technology completely cover up surfaces allowing for clean imagery, text and barcoding.

Select labels with Sure Feed technology are available as of June 2018 for both laser and inkjet printers, and Sure Feed technology will be added to additional popular Avery labels. Look for the Sure Feed logo on Avery Labels packaging, and experience the difference for yourself.

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About Avery Products Corporation

Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions for short-run digital printing applications for businesses and consumers available alongside complementary products sold through distributors, mass market stores and e-commerce retailers. Avery Products Corporation, a division of CCL Industries, is based in Brea, California. For more information about Avery products, visit

Avery and all other Avery brands, product names and codes are trademarks of CCL Label, Inc. All other company and product names may be trademarks or service marks of their respective owners.

About CCL Industries

CCL Industries employs approximately 20,000 people operating 168 production facilities in 40 countries on 6 continents with corporate offices in Toronto, Canada, and Framingham, Massachusetts. CCL is the world’s largest converter of pressure sensitive and extruded film materials for a wide range of decorative, instructional, functional & security applications for government institutions and large global customers in the consumer packaging, healthcare & chemicals, consumer electronic device and automotive markets. Extruded and laminated plastic tubes, folded instructional leaflets, precision decorated and die cut components, electronic displays, polymer bank note substrate and other complementary products and services are sold in parallel to specific end-use markets.

Avery Products Corporation