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Marketing materials for real estate agents

Create the professional materials you need to market your real estate business.

Everything you need to make it yours

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Why order from Avery?

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Quality Materials

Tested for print quality, adhesion, and durability.

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Free Shipping Over $75

Get free standard shipping when your order reaches $75.

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No Minimum Orders

Order what you need, whether it’s a little or a lot.

Create a look clients will recognize

Customize designs for listings, open houses and client connections to build trust and credibility.

Get more from your marketing materials

Explore practical tips and inspiration for creating, printing, and using marketing materials.


Quick answers for real estate professionals

Can I print real estate business cards myself?

Yes. Printable business cards let you create smaller batches and print more as you need them. Start with our free online business card maker and free business card designs. Choose a design to customize with your name, contact information, logo, and other details, then print from your home or office printer.


How can agents use real estate postcards and thank-you cards?

Customize postcard designs to create real estate postcards for announcing open houses, introducing yourself to a neighborhood, or staying in touch with past clients. Thank-you cards add a personal touch after a showing, referral, closing, or other client interaction.


How can I create professional open house signs?

Use our online sign maker and start with a free design template, then customize it with your logo, colors, images, and open house details. Print adhesive signs yourself or order them custom printed for a polished alternative to handwritten temporary signs.


What should I include on a real estate flyer?

Include the property address, key features, high-quality photos, your name and contact information, and a clear next step. You can also add a QR Code® that takes potential buyers to the listing, a virtual tour, or more property details.


Can I add QR codes to signs, business cards, and flyers?

Yes. Add a QR Code to connect printed materials to listing pages, virtual tours, contact information, appointment scheduling, or other online resources. Follow our step-by-step guide to create a QR code for a business card.


What marketing materials do real estate agents need?

Start with materials that support how you connect with clients and promote your services. Business cards help turn everyday conversations into lasting connections, while postcards, flyers, and door hangers can promote listings, open houses, and your services throughout the neighborhoods you serve. For open houses and events, printing a few temporary signs, name badges, and tent cards can help you share information, welcome visitors, and make it easier to connect.


The marketing materials you use for real estate events should help you build recognition, create a professional experience, and make new connections at open houses, community events, and networking opportunities. Explore more DIY marketing materials and ideas for free design templates and practical ways to put these materials to work at your next event. You can also use professionally designed templates for address labels, stickers, and cards to create a consistent, recognizable look across client mailings and follow-ups. For open houses, personalized amenities and DIY promotional items like treats and giveaways can help welcome visitors and keep your name top of mind.

A hand holding a custom printed Avery business card with real estate branding.

Should I print them myself or order custom printing?

Printing your own marketing materials works well when you need smaller quantities, make frequent updates, or need something right away. Things like printable name badges, adhesive signs, and tent cards are useful in any real estate professional’s toolkit. Learn more about when to print yourself and when to choose professional printing.


Custom printing is a convenient choice for larger quantities, materials you use regularly, or anything you simply don’t want to print yourself. Upload your own artwork or customize a design, then have your materials professionally printed and delivered ready to use. You can also mix the two approaches—for example, order custom business cards you use year-round while printing changing listing or open-house materials yourself.

A pack of Avery tent cards next to a sheet of custom printed tent cards with real estate branding.

How do I make my materials look professional?

Start with a clean design that makes your name and contact information easy to find and keeps your look recognizable across different materials. You don’t have to design everything from scratch. Browse free professionally designed templates, then personalize them with your colors, logo, images, and information. Avery Design & Print Online, our free software, makes it easy to add your details and get everything ready to print.


Already have a finished design?. If you’ve already created your designs in other software like Adobe Illustrator® or Canva®, no problem. Simply use the blank template for your Avery product to upload and position your design correctly before printing yourself or ordering custom prints Small details like alignment, image quality, spacing, and print setup can make a big difference in the finished result. Learn why some printed materials look more polished than others for more tips on getting professional-looking results.

Avery Design and Print Online software showing real estate branding in progress.