What is the difference between WePrint Labels and Stickers?
Both are printed from Avery.com WePrint Service but Stickers are only offered in films and are most often used for promotion and handed out individually or included within packaging.
While labels are made out of a variety of material from Vinyl, Paper, to Films and tend to be used in production (on packaging, bottles, etc) because they are faster to peel.
How are the same?
Labels and stickers are both sticky. Both are often made of a durable film material and come on a paper backing to protect the “sticky” adhesive. They’re available with permanent or removable adhesive. Both are often printed using similar pieces of equipment.
Labels primarily come in two formats:
- Sheet labels are perfect for smaller projects and they have to be applied by hand.
- Roll labels are great for higher volume jobs and can be applied by hand or machine.
What is a Sticker?
Stickers are the “hero” on their own. They are most often professionally printed and are used to promote a brand or a cause, represent a team or club or for self-expression. Typically individually cut, they usually come in a stack as opposed to on a sheet or roll.
Stickers are often exposed to tough environments so they require added durability. Most stickers are made of either vinyl or film materials that have a UV varnish or laminate to protect them from things such as water, sunlight and incidental scratches and scuffing.
Stickers come in two formats – Die cut or kiss cut:

- Die-cut stickers are cut to size and don’t have any extra backing or liner around the sticker. These are perfect if you want a custom shape like a palm tree or a banana.
- Kiss-cut stickers are only cut through the top vinyl layer leaving the paper backing intact. This allows you to add things like your company’s contact information or website around the outer edge.
So, as you can see there really is a difference between a label and a sticker. Both are awesome and both have their unique place in the world. We hope this provides you with some valuable knowledge to drop at your next cocktail party or when you actually need to decide which product is perfect for you.
Check out our blog article on Stickers vs. Labels here.