The lines on Avery templates represent the label or card edge. Our downloaded templates do not show the safety area or bleed for the product. We recommend a bleed of 1/8" over the edge and to keep important items such as logos well inside the bounds of the label.
We suggest using our free online Avery Design & Print software to view the safety area and bleed. https://www.avery.com/software/design-and-print/
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Bleed and Safety Area for Downloaded Templates; Print-to-the-Edge with Illustrator, InDesign, Photoshop, Pages, Word,
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