{"id":7244,"date":"2025-02-17T09:32:24","date_gmt":"2025-02-17T17:32:24","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=7244"},"modified":"2026-03-11T18:14:45","modified_gmt":"2026-03-12T01:14:45","slug":"matte-vs-glossy-finishes","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/matte-vs-glossy-finishes\/","title":{"rendered":"Matte vs. Glossy Finishes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-choosing-your-finish-a-key-decision-for-your-brand\">Choosing your finish: a key decision for your brand<\/h2>\n\n\n\n<p>As small business owners, you know that every detail counts\u2014especially when it comes to your brand\u2019s first impression. At Avery, we\u2019re passionate about helping you get it right. One common choice we help you navigate is selecting the perfect finish for your labels, cards, tags, or tickets. The finish you choose can transform your product\u2019s look and feel, so let\u2019s break down the benefits of matte versus glossy finishes from our expert perspective.<\/p>\n\n\n\n<p>Every design decision\u2014from selecting graphics and <a href=\"\/blog\/how-to-pick-the-right-font-for-your-labels\/\">fonts<\/a> to <a href=\"\/blog\/what-label-shape-is-right-for-your-products\/\">choosing label shape<\/a>, <a href=\"\/blog\/how-to-get-the-perfect-label-fit\/\">size<\/a>, and<a href=\"\/blog\/choosing-the-right-label-material\/\"> material<\/a>\u2014tells your brand\u2019s story. Your finish is no exception. Whether you\u2019re looking for subtle elegance or a dazzling, eye-catching pop, our team at Avery is here to guide you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-glossy-finishes-shine-and-stand-out\">Glossy finishes shine and stand out<\/h2>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-paper-glossy-1080x1080\" alt=\"glossy labels are shiny and make colors and images pop\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<p>Glossy finishes are all about vibrancy. Their shiny, reflective surface brings out the depth and intensity of your colors, making every detail stand out. Here\u2019s why many of our customers choose glossy labels:<\/p>\n\n\n\n<p><strong>Vivid Colors:<\/strong> The reflective quality enhances ink sharpness, giving your labels a photo-quality look that catches the eye.<\/p>\n\n\n\n<p><strong>Dynamic Appeal:<\/strong> Perfect for products that need a modern, energetic feel\u2014ideal for grabbing attention on crowded shelves.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-matte-finishes-provide-a-soft-elegant-touch\">Matte finishes provide a soft, elegant touch<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-paper-matte-1080x1080\" alt=\"matte finishes on labels provide a softer look \" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<p>For a more understated and sophisticated look, matte finishes are a popular choice. Here\u2019s what makes them special:<\/p>\n\n\n\n<p><strong>Subtle Sophistication:<\/strong> Matte materials absorb and gently diffuse ink, resulting in a soft, muted appearance that exudes elegance.<\/p>\n\n\n\n<p><strong>Versatile Style:<\/strong> Many brands like this finish for natural foods, wellness, and eco-friendly markets, as well as those aiming for a vintage or upscale feel\u2014think luxury candles or premium wine labels.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-clear-labels-glossy-vs-matte-options\">Clear labels: glossy vs. matte options<\/h2>\n\n\n\n<p>Clear labels offer unique opportunities to enhance your product\u2019s packaging. Generally, when you use clear labels on products for retail, they will have <a href=\"\/blog\/how-white-ink-underprint-makes-labels-pop\/\" target=\"_blank\" rel=\"noreferrer noopener\">white ink underprint<\/a> so the colors don&#8217;t appear transparent. This is a technique done by professional printing services, and generally can&#8217;t be done on standard home printers. <\/p>\n\n\n\n<p>So if you&#8217;re planning on labeling retail products with clear labels, we recommend using <a href=\"\/custom-printing\/labels\/material\/?category=clear-labels\" target=\"_blank\" rel=\"noreferrer noopener\">Avery WePrint<\/a>, our professional printing service so you can get white ink.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-glossy-clear-labels\">Glossy clear labels<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\" https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-clear-glossy\" alt=\"Glossy clear labels reflect light and offer a no-label look\n\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<p>With a glossy topcoat, these labels are engineered to remain completely transparent so that your vibrant designs take center stage. The high-gloss finish enhances every hue and detail in your artwork, creating an effect that makes it appear as though the design was printed directly onto the surface. This seamless, \u201cprinted-on\u201d look not only gives your packaging a modern, sophisticated appeal but also reinforces your brand\u2019s identity by letting the product\u2019s natural features shine through. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-matte-clear-labels\">Matte clear labels<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-clear-matte-1080x1080\" alt=\"Matte clear labels provide a non-reflective frosted look\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<p>Featuring a frosted, translucent finish, matte clear labels provide a flat, non-reflective appearance. They\u2019re ideal for matching matte packaging and help conceal imperfections like bubbles, giving your product a refined, consistent look.<\/p>\n\n\n\n<p>In addition, matte clear labels exude a subtle sophistication that enhances your product\u2019s tactile and visual appeal. Their understated finish minimizes glare and distractions, ensuring that any printed content remains crisp and easy to read even under varying lighting conditions.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-order-your-perfect-labels\">How to order your perfect labels<\/h2>\n\n\n\n<p>At Avery, we understand that as a small business owner, every detail matters\u2014including the labels that help define your brand. That\u2019s why we offer flexible options designed to meet your unique needs and timeline. Whether you prefer a hands-on DIY approach or the convenience of professional printing, our services are tailored to help your business shine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-diy-printing\">DIY printing<\/h3>\n\n\n\n<p>When you need labels on-deman or want to keep things in-house, our DIY printing options are perfect for you.  Choose from our<a href=\"\/blank\/\"> blank labels available by the sheet or roll <\/a> or our <a href=\"\/products\/labels\/usage\/all-labels\">label packs<\/a>. <\/p>\n\n\n\n<p>Do you need a custom size? Our printable labels offer custom dimensions on select materials at no extra charge. This means you can tailor every detail without worrying about hidden fees or extra costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-professional-printing\">Professional printing<\/h3>\n\n\n\n<p>Ready for a more polished finish? Our <a href=\"\/custom-printing\/\">Avery WePrint custom printing service <\/a>offers professionally printed labels with fast turnaround times, no setup fees, and complimentary custom shapes and sizes.<\/p>\n\n\n\n<p>The labels are produced on industry-leading digital printers with a process that ensures crisp, vibrant colors and a flawless finish\u2014ideal for making a lasting impression on your customers<\/p>\n\n\n\n<p>You can order custom shapes and sizes without worrying about hidden costs. We believe in transparency, so the price you see is the price you get\u2014no extra fees for setup, plates, or dies.<\/p>\n\n\n\n<p>We  also understand<strong> <\/strong>that timing is critical for small businesses. That\u2019s why our professional printing service offers fast turnaround, ensuring that we print your labels in as fast as two days and ship them to you. <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p>No matter which finish you choose, our commitment to quality means every Avery product comes with a 100% satisfaction guarantee. If something isn\u2019t right, we\u2019re here to help make it right.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-glossy-matte\" alt=\"Labels featuring a matte label and a glossy label\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<p>Even better, our<a href=\"\/software\/design-and-print\/\"> user-friendly design tool<\/a> lets you preview your design before printing, ensuring that you\u2019re completely happy with your labels. Plus, with easy reordering, you can quickly restock your supplies.<\/p>\n\n\n\n<p>We know that as a small business owner, every decision matters. Let our experienced team help you to the perfect finish for your products, ensuring that your brand always makes a strong, memorable impression.<\/p>\n\n\n\n<p>Reach out to our U.S.-based Customer Care team at <a href=\"tel: 800-462-8379\">(800) 462-8379<\/a> to help you make the best choice for your brand.  <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing your finish: a key decision for your brand As small business owners, you know that every detail counts\u2014especially when it comes to your brand\u2019s first impression. At Avery, we\u2019re passionate about helping you get it right. One common choice we help you navigate is selecting the perfect finish for your labels, cards, tags, or [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[2680,4076,4101,4075],"tags":[4062,4060,4061,4059],"class_list":["post-7244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-avery-weprint","category-branding","category-product-labels-packaging","category-small-business","tag-glossy-clear-labels","tag-glossy-labels","tag-matte-clear-labels","tag-matte-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matte vs. Glossy Finishes - Avery Blog<\/title>\n<meta name=\"description\" content=\"Matte vs. glossy: What label finish is right for your products? 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The label experts from Avery help you pick the right finish for your items.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/matte-vs-glossy-finishes\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T17:32:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T01:14:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_968,c_scale\/f_auto,q_auto\/v1753469614\/blog-hero-mattevsglossy-2024-3000x1134-1\/blog-hero-mattevsglossy-2024-3000x1134-1.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie Neff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Neff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\"},\"author\":{\"name\":\"Melanie Neff\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/2d8ec7d3c55bac4ff77cffcea4c95e15\"},\"headline\":\"Matte vs. Glossy Finishes\",\"datePublished\":\"2025-02-17T17:32:24+00:00\",\"dateModified\":\"2026-03-12T01:14:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\"},\"wordCount\":918,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753469614\\\/blog-hero-mattevsglossy-2024-3000x1134-1\\\/blog-hero-mattevsglossy-2024-3000x1134-1.jpg?_i=AA\",\"keywords\":[\"Glossy Clear Labels\",\"Glossy Labels\",\"Matte Clear Labels\",\"Matte Labels\"],\"articleSection\":[\"About Us\",\"Branding\",\"Product &amp; Packaging\",\"Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\",\"name\":\"Matte vs. Glossy Finishes - Avery Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753469614\\\/blog-hero-mattevsglossy-2024-3000x1134-1\\\/blog-hero-mattevsglossy-2024-3000x1134-1.jpg?_i=AA\",\"datePublished\":\"2025-02-17T17:32:24+00:00\",\"dateModified\":\"2026-03-12T01:14:45+00:00\",\"description\":\"Matte vs. glossy: What label finish is right for your products? 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I covered everything from the LA riots and LA Raiders to flash floods and red carpet movie premieres\u2014basically, the usual glamorous stuff. Later, at The Los Angeles Times, I spent more than a decade covering college, professional and high school sports. I kept my NBA ties strong by working in PR for their summer league and writing for NBA.com. I also spent 9 unforgettable New Year's Days working in the press box for Rose Bowl games. When the newspaper industry started crumbling, I transitioned into covering commercial real estate\u2014until the recession came along and crashed that party too. (Honestly, that was probably a blessing. Writing about cap rates, capital stacks, bridge loans, and mezzanine loans was giving me a serious case of brain fog.) Enter Avery, swooping in to save the day. Now, I\u2019ve been with Avery for almost 15 years, where I\u2019ve been able to put my writing experience to use in new ways. I write website content, marketing emails, and blog posts\u2014basically, all the words that help businesses and consumers figure out how to label their stuff. When I\u2019m not glued to a screen, I\u2019m out exploring the desert landscapes around Las Vegas\u2014whether it\u2019s hiking (walking) through Red Rock Canyon, cooling off at Mt. Charleston, or making the trek to Area 51 (because who doesn\u2019t love a good conspiracy?). I avoid the Strip unless there\u2019s a rock band I can\u2019t miss or I have friends in town. 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