{"id":7244,"date":"2026-05-27T11:38:44","date_gmt":"2026-05-27T18:38:44","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=7244"},"modified":"2026-06-09T17:09:53","modified_gmt":"2026-06-10T00:09:53","slug":"matte-vs-glossy-finishes","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/matte-vs-glossy-finishes\/","title":{"rendered":"Matte vs. Glossy Labels: How to Choose the Right Finish"},"content":{"rendered":"\n<p class=\"has-small-font-size\"><em>Updated May 2026<\/em> by <em>Rachel Gerharter<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-difference-between-matte-and-glossy-labels\">What\u2019s the difference between matte and glossy labels?<\/h2>\n\n\n\n<p>The finish you choose for your labels can have a big impact on your packaging\u2019s overall look and feel. Glossy labels are known for vibrant colors and shine, while matte labels offer a softer, more understated appearance. Whether you\u2019re labeling food products, candles, beauty items, or other retail packaging, understanding the differences between matte and glossy labels can help you choose the right finish for your brand.<\/p>\n\n\n\n<p>Along with your label finish, elements like your <a href=\"\/blog\/how-to-pick-the-right-font-for-your-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">fonts<\/a>, <a href=\"\/blog\/what-label-shape-is-right-for-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">label shape<\/a>, <a href=\"\/blog\/how-to-get-the-perfect-label-fit\/\" target=\"_blank\" rel=\"noreferrer noopener\">label size<\/a>, and <a href=\"\/blog\/choosing-the-right-label-material\/\" target=\"_blank\" rel=\"noreferrer noopener\">label material<\/a> all help create a cohesive packaging design. The right combination can affect everything from readability to how polished and professional your products appear on the shelf. For a brighter, more eye-catching look, glossy labels enhance shine and color vibrancy, while matte labels provide a smoother, non-reflective finish.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-paper-glossy-1080x1080\" alt=\"glossy labels are shiny and make colors and images pop\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-glossy-finishes-shine-and-stand-out\">Glossy finishes shine and stand out<\/h2>\n\n\n\n<p>Designed to enhance color vibrancy and contrast, glossy labels feature a shiny surface that helps graphics and details stand out. Here\u2019s why glossy labels are a popular choice:<\/p>\n\n\n\n<p><strong>Vivid Colors:<\/strong> The reflective quality enhances ink sharpness, giving your labels a photo-quality look that catches the eye.<\/p>\n\n\n\n<p><strong>Dynamic Appeal:<\/strong> Perfect for products that need a modern, energetic feel\u2014ideal for grabbing attention on crowded shelves.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-paper-matte-1080x1080\" alt=\"matte finishes on labels provide a softer look \" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-matte-finishes-provide-a-soft-elegant-touch\">Matte finishes provide a soft, elegant touch<\/h2>\n\n\n\n<p>For a more understated and sophisticated look, matte finishes are a popular choice. Here\u2019s what makes them special:<\/p>\n\n\n\n<p><strong>Refined Appearance:<\/strong> Matte materials absorb and gently diffuse ink, resulting in a soft, muted appearance that exudes elegance.<\/p>\n\n\n\n<p><strong>Versatile Style:<\/strong> Many brands like this finish for natural foods, wellness, and eco-friendly markets. It&#8217;s also perfect for those aiming for a vintage or upscale feel, think luxury candles or premium wine labels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-between-glossy-vs-matte-clear-options\">Choosing between glossy vs. matte clear options<\/h2>\n\n\n\n<p>Clear labels offer unique opportunities to enhance your product\u2019s packaging. Generally, when you use clear labels on products for retail, they will have <a href=\"\/blog\/how-white-ink-underprint-makes-labels-pop\/\" target=\"_blank\" rel=\"noreferrer noopener\">white ink underprint,<\/a> so the colors don&#8217;t appear transparent. This is a technique done by professional printing services and generally can&#8217;t be done on standard home printers.<\/p>\n\n\n\n<p>If you&#8217;re planning on labeling retail products with clear labels, we recommend using <a href=\"\/custom-printing\/labels\/material\/?category=clear-labels\" target=\"_blank\" rel=\"noreferrer noopener\">our professional printing service<\/a> so you can get white ink.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\" https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-clear-glossy\" alt=\"Glossy clear labels reflect light and offer a no-label look\n\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-glossy-clear-labels-for-a-seamless-look\">Glossy clear labels for a seamless look<\/h3>\n\n\n\n<p>With a glossy topcoat, these labels are engineered to remain completely transparent so that your vibrant designs take center stage. The high-gloss finish enhances every hue and detail in your artwork. It creates an effect that makes it appear as though the design was printed directly onto the surface. <\/p>\n\n\n\n<p>This seamless, \u201cprinted-on\u201d look not only gives your packaging a modern, sophisticated appeal but also reinforces your brand\u2019s identity by letting the product\u2019s natural features shine through.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-clear-matte-1080x1080\" alt=\"Matte clear labels provide a non-reflective frosted look\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-matte-clear-labels-for-a-frosted-finish\">Matte clear labels for a frosted finish<\/h3>\n\n\n\n<p>Featuring a frosted, translucent finish, matte clear labels provide a flat, non-reflective appearance. They\u2019re ideal for matching matte packaging and help conceal imperfections like bubbles, giving your product a refined, consistent look.<\/p>\n\n\n\n<p>In addition, matte clear labels exude a subtle sophistication that enhances your product\u2019s tactile and visual appeal. Their understated finish minimizes glare and distractions. This ensures that any printed content remains crisp and easy to read even under varying lighting conditions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ways-to-print-matte-and-glossy-labels\">Ways to print matte and glossy labels<\/h2>\n\n\n\n<p>Whether you print labels yourself or order professionally printed labels, choosing the right finish can help create a polished, cohesive look for your packaging. We offer flexible options designed to fit your needs and timeline, from hands-on DIY printing to professionally printed labels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-printing-labels-yourself\">Printing labels yourself<\/h3>\n\n\n\n<p>When you need labels on-demand or want to keep things in-house, our DIY printing options are perfect for you. Choose from our <a href=\"\/blank\/\" target=\"_blank\" rel=\"noreferrer noopener\">blank labels available by the sheet or roll <\/a>or our <a href=\"\/products\/labels\/usage\/all-labels\" target=\"_blank\" rel=\"noreferrer noopener\">label packs<\/a>.<\/p>\n\n\n\n<p>Do you need a custom size? Our printable labels offer custom dimensions on select materials at no extra charge. This means you can tailor every detail without worrying about hidden fees or extra costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ordering-professionally-printed-labels\">Ordering professionally printed labels<\/h3>\n\n\n\n<p>Ready for a more polished finish? Our <a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom printing service <\/a>offers professionally printed labels with fast turnaround times, no setup fees, and complimentary custom shapes and sizes.<\/p>\n\n\n\n<p>The labels are produced on industry-leading digital printers. Our process ensures crisp, vibrant colors and a flawless finish\u2014ideal for making a lasting impression on your customers<\/p>\n\n\n\n<p>You can order custom shapes and sizes without worrying about hidden costs. We believe in transparency, so the price you see is the price you get\u2014no extra fees for setup, plates, or dies.<\/p>\n\n\n\n<p>We also understand that timing is critical for small businesses. That\u2019s why our professional printing service offers fast turnaround, ensuring that we print your labels in as fast as two days and ship them to you. <\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-glossyvsmatte-glossy-matte\" alt=\"Labels featuring a matte label and a glossy label\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-best-finish-for-your-brand\">Choosing the best finish for your brand<\/h2>\n\n\n\n<p>Matte and glossy labels each offer distinct advantages depending on the look you want for your packaging. Glossy labels help colors appear brighter and more vibrant, while matte labels create a softer, more understated finish with reduced glare.<\/p>\n\n\n\n<p>Whether you\u2019re designing labels for food products, candles, beauty items, or retail packaging, choosing the right label finish can help create a polished, cohesive look for your brand. If you\u2019re ready to get started, explore printable and custom printed matte and glossy label options to find the best fit for your packaging needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing between matte and glossy labels? Compare finishes, color vibrancy, glare, and packaging styles for the right look for your products.<\/p>\n","protected":false},"author":4,"featured_media":21421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[4497,4492],"tags":[4062,4060,4061,4059],"class_list":["post-7244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-material-choices","category-plan-and-optimize","tag-glossy-clear-labels","tag-glossy-labels","tag-matte-clear-labels","tag-matte-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Matte vs. Glossy Labels: How to Choose the Right Finish - Avery Blog<\/title>\n<meta name=\"description\" content=\"Choosing between matte and glossy labels? 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Learn the key differences between label finishes and find the right look for your product packaging, branding, and design style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/matte-vs-glossy-finishes\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T18:38:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T00:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_968,c_scale\/f_auto,q_auto\/v1753469614\/blog-hero-mattevsglossy-2024-3000x1134-1\/blog-hero-mattevsglossy-2024-3000x1134-1.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie Neff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Neff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\"},\"author\":{\"name\":\"Melanie Neff\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/2d8ec7d3c55bac4ff77cffcea4c95e15\"},\"headline\":\"Matte vs. Glossy Labels: How to Choose the Right Finish\",\"datePublished\":\"2026-05-27T18:38:44+00:00\",\"dateModified\":\"2026-06-10T00:09:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\"},\"wordCount\":906,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753469614\\\/blog-hero-mattevsglossy-2024-3000x1134-1\\\/blog-hero-mattevsglossy-2024-3000x1134-1.jpg?_i=AA\",\"keywords\":[\"Glossy Clear Labels\",\"Glossy Labels\",\"Matte Clear Labels\",\"Matte Labels\"],\"articleSection\":[\"Material Choices\",\"Plan &amp; Optimize\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/\",\"name\":\"Matte vs. Glossy Labels: How to Choose the Right Finish - Avery Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/matte-vs-glossy-finishes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753469614\\\/blog-hero-mattevsglossy-2024-3000x1134-1\\\/blog-hero-mattevsglossy-2024-3000x1134-1.jpg?_i=AA\",\"datePublished\":\"2026-05-27T18:38:44+00:00\",\"dateModified\":\"2026-06-10T00:09:53+00:00\",\"description\":\"Choosing between matte and glossy labels? 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