{"id":7096,"date":"2025-02-17T12:08:39","date_gmt":"2025-02-17T20:08:39","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=7096"},"modified":"2026-03-11T18:14:34","modified_gmt":"2026-03-12T01:14:34","slug":"waterproof-vs-water-resistant-labels","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/waterproof-vs-water-resistant-labels\/","title":{"rendered":"Waterproof vs. Water-Resistant Labels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-right-material-for-your-products\">What is the right material for your products?<\/h2>\n\n\n\n<p>When it comes to labels, not all water protection is the same. If your products or packaging are exposed to moisture, spills, or the elements, choosing between waterproof and water-resistant labels can make a big difference in how they hold up. But what exactly sets them apart?<\/p>\n\n\n\n<p>A water-resistant label can handle light exposure to water, like the occasional splash or condensation. But if you need something that can withstand full submersion, heavy moisture, or repeated exposure to liquids, a waterproof label is the way to go. The right choice depends on how and where you will use your labels\u2014whether it\u2019s a beverage bottle, a beauty product, or an outdoor package.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h6 class=\"wp-block-heading\" id=\"h-more-articles-you-might-like\">More articles you might like:<\/h6>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"\/blog\/choosing-the-right-label-material\/\" target=\"_blank\" rel=\"noreferrer noopener\">Choosing the Right Label Material<\/a><\/li>\n\n\n\n<li><a href=\"\/what-label-shape-is-right-for-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Label Shape is Right for Your Products?<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/5-label-materials\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Label Materials to Get the Look You Want<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/matte-vs-glossy-finishes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matte vs Glossy Finishes<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>In this article, we\u2019ll break down the key differences between waterproof and water-resistant labels, what materials they\u2019re made from, and how to choose the best option for your needs.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/f_auto,q_auto\/v1753469547\/blog-video-thumbnail-waterproof-waterresistant\/blog-video-thumbnail-waterproof-waterresistant.jpg?_i=AA\" src=\"https:\/\/res.cloudinary.com\/avery-products-corp\/video\/upload\/f_auto,q_auto\/v1753469535\/blog-video-waterproof-waterresistant.mp4?_i=AA\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-avery-tests-water-resistant-and-waterproof-labels\">How Avery tests water-resistant and waterproof labels<\/h2>\n\n\n\n<p>Avery labels go through <strong>rigorous testing<\/strong> to ensure they perform as promised. Our research and development team examines <strong>over 100 factors<\/strong>, including water, oil, and fade resistance, as well as durability against tearing and abrasion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-surface-energy-and-adhesion\">Surface energy and adhesion<\/h3>\n\n\n\n<p>Labels don\u2019t just need to resist water\u2014they need to stick and stay. That\u2019s why we test them on both High Surface Energy (HSE) and Low Surface Energy (LSE) materials.<\/p>\n\n\n\n<p><strong>HSE materials (easier adhesion):<\/strong> Stainless steel, copper, tin, aluminum, glass, and PET plastic.<\/p>\n\n\n\n<p><strong>LSE materials (more challenging adhesion):<\/strong> Polypropylene, polyethylene, PVC, acrylic, and PTFE fluoropolymer.<\/p>\n\n\n\n<p>Avery labels are specifically tested on stainless steel (HSE) and HDPE plastic (LSE) to ensure they perform well across different surfaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-water-resistant-labels\">Water-resistant labels<\/h2>\n\n\n\n<p>Water-resistant labels are perfect for products that may get splashed, rinsed, or wiped down but won\u2019t be fully submerged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-they-re-tested\">How they&#8217;re tested<\/h3>\n\n\n\n<p>Avery water-resistant labels follow IP44 IEC standards, which test a product\u2019s resistance to water exposure. We print labels on both HSE and LSE surfaces, spray them with water, and vigorously rub them 10+ times with a cotton swab. If the ink doesn\u2019t smear or bleed, the label passes the test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-uses-for-water-resistant-labels\">Best uses for water-resistant labels<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-waterproofvswaterresistant-resistant\" alt=\"Water-resistant labels from Avery are tested with sprays of water for smearing and ink bleed\" style=\"width:292px\"\/><\/figure>\n\n\n\n<p><strong>Standard refrigeration &amp; freezing<\/strong><\/p>\n\n\n\n<p><strong>Health &amp; beauty products<\/strong> (lotions, shampoos, cosmetics)<\/p>\n\n\n\n<p><strong>Food packaging<\/strong> (not submerged in ice or water)<\/p>\n\n\n\n<p><strong>Beverage bottles &amp; jars<\/strong> (light moisture exposure)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-waterproof-labels\">Waterproof labels<\/h2>\n\n\n\n<p>Waterproof labels are designed for full submersion in water, ice, or extreme environments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-they-re-tested-0\">How they&#8217;re tested<\/h3>\n\n\n\n<p>Avery waterproof labels meet <strong>ISO 6425<\/strong> standards, originally developed for <strong>underwater diving watches<\/strong>. To ensure durability, we:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fully submerge labeled products in water for <strong>at least seven days<\/strong>.<\/li>\n\n\n\n<li>Remove the label and vigorously rub it <strong>10+ times<\/strong> with a cotton swab.<\/li>\n\n\n\n<li>Check for ink smudging, peeling, or adhesion failure.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-uses-for-waterproof-labels\">Best uses for waterproof labels<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-waterproofvswaterresistant-waterproof\" alt=\"Waterproof labels from Avery are tested for more than 7 days submerged in water\" style=\"width:292px;height:auto\"\/><\/figure>\n\n\n\n<p><strong>Extreme environments<\/strong> (heat, cold, humidity)<\/p>\n\n\n\n<p><strong>Products stored in ice or water<\/strong> (beverages, chilled foods)<\/p>\n\n\n\n<p><strong>Bath &amp; body items<\/strong> (soaps, shower gels, lotions)<\/p>\n\n\n\n<p><strong>Outdoor products<\/strong> (gardening supplies, tools, sports gear)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Choosing between waterproof and water-resistant labels depends on how much exposure to water your product will face. If it\u2019s just light moisture or splashes, water-resistant labels will do the job. But for anything that needs to withstand submersion, ice, or extreme conditions, waterproof labels are the way to go.<\/p>\n\n\n\n<p>By understanding these differences, you can ensure your labels look great, stay put, and stand up to whatever comes their way. <\/p>\n\n\n\n<p>If you have any questions or need any help on the difference between waterproof vs. water-resistant labels, reach out to our helpful Customer Care team at <a href=\"tel:800-942-8379\" target=\"_blank\" rel=\"noreferrer noopener\">(800) 942-8379<\/a>.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"\/custom-printing\/labels\/material\/?category=metallic-labels\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/weprint-promo-banner-embellishments\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the right material for your products? When it comes to labels, not all water protection is the same. If your products or packaging are exposed to moisture, spills, or the elements, choosing between waterproof and water-resistant labels can make a big difference in how they hold up. But what exactly sets them apart? [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[2680,4101,4075],"tags":[63,55],"class_list":["post-7096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-avery-weprint","category-product-labels-packaging","category-small-business","tag-product-labels","tag-waterproof-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Waterproof vs. Water-Resistant Labels - Avery Blog<\/title>\n<meta name=\"description\" content=\"Waterproof labels vs. water-resistant labels. What do you need? 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