{"id":6251,"date":"2025-02-17T11:24:40","date_gmt":"2025-02-17T19:24:40","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=6251"},"modified":"2025-07-01T08:03:38","modified_gmt":"2025-07-01T15:03:38","slug":"do-you-need-durable-labels-for-your-products","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/do-you-need-durable-labels-for-your-products\/","title":{"rendered":"Do You Need Durable Product Labels?"},"content":{"rendered":"\n

See why long-lasting labels can make a difference in product packaging<\/h2>\n\n\n\n

Choosing the right labels for your products might seem simple at first\u2014until you realize not all labels are built the same. Depending on what you\u2019re selling and how it\u2019s packaged, the difference between a standard paper label and a durable film label could mean the difference between crisp branding or ink that smears, labels that tear, or adhesive that peels too soon.<\/p>\n\n\n\n

Your label needs to do more than just look good\u2014it has to last. That\u2019s why it\u2019s important to think about both your packaging design and the conditions your labels will face. In this article, we\u2019ll break down the benefits of durable labels, the rigorous testing Avery labels go through, and which types of products get the most out of them.<\/p>\n\n\n\n

With nearly a century of innovation behind them, Avery knows that even small changes to label materials can make a big difference. Some durable labels are built to handle moisture, oils, sunlight, and even extreme temperatures. Others are flexible enough to stick to uniquely shaped or squeezable containers. And if you need industrial strength, there are even options tough enough to withstand 90 days in the ocean.<\/p>\n\n\n\n

Not sure if durable labels are right for your products? Keep reading\u2014we\u2019ll help you decide.<\/p>\n\n\n\n

What makes up a label?<\/h2>\n\n\n\n
\"The<\/figure>\n\n\n\n

Labels are made in many layers. The main three layers are the face stock, the adhesive<\/a>, and the liner<\/a>. <\/p>\n\n\n\n

The face stock is the front of your label, the part your customers will see. The adhesive is the glue that sticks to your packaging and can be permanent or removable, and the liner is the paper backing you remove from your label right before application. <\/p>\n\n\n\n

Face stock:<\/strong> Standard labels are made with paper face stock. It can be a more substantial, premium paper but paper labels have their limitations. Durable labels have face stock made from plastic films like polyester (PET), polypropylene (BOPP)<\/a>, and other synthetics to resist tearing, moisture, chemicals, and more.<\/p>\n\n\n\n

Adhesive:<\/strong> The adhesive on standard paper labels is generally made for light, indoor use. While the adhesive on many durable labels will stay adhered in harsh environments, even on many removable labels<\/a>.<\/p>\n\n\n\n

Liner:<\/strong> The label liner is the backing paper that supports the label through manufacturing and protects the adhesive until you apply it to your products.<\/p>\n\n\n\n

Topcoat<\/strong>: Durable labels feature a surface coating that increases ink adhesion with both standard and digital print technologies.<\/p>\n\n\n\n

Avery uses only the highest quality face stocks, adhesives, liners, and topcoats when manufacturing its labels. And all Avery labels <\/a>are rigorously tested at industry-accepted standards or higher. Just a few of the tests the labels go through include tensile strength, 90-degree peel adhesion, Taber\u00ae abrasion, and chemical resistance. All of the labels are also put through real-life adhesion and application testing. <\/p>\n\n\n\n

Why these tests are important<\/h2>\n\n\n\n

Tensile strength:<\/strong> Tensile test machines<\/a> measure the pounds of force you need to break a label. Durable labels have much higher tensile strength than standard paper labels making them more resistant to ripping and tearing.<\/p>\n\n\n\n

90-degree peel adhesion:<\/strong> Tensile testing machines pull labels at exactly 90 degrees <\/a>from a variety of surfaces to measure the pounds of force they need for removal.<\/p>\n\n\n\n

Taber\u00ae abrasion<\/strong>: Taber abrasion machines<\/a> are the industry standard for testing resistance to scratching, scraping, and rubbing. Avery durable labels are abrasion-resistant to preserve print integrity and keep the labels readable to both humans and barcode scanners. <\/p>\n\n\n\n

Chemical resistance:<\/strong> Avery durable labels must also pass chemical resistance tests such as heptane, HCL 37%, and pH3 buffer. We also test against common cleaning solutions like Windex, 409, and isopropyl alcohol.<\/p>\n\n\n\n

Adhesion testing<\/h3>\n\n\n\n

Avery labels are not only tested for their durability but also for their ability to adhere to certain containers and in specific conditions. <\/p>\n\n\n\n

We conduct adhesive performance tests in a variety of different real-life extreme conditions. From the hot, dry environments of Arizona to the moist conditions in Florida, we test our labels to make sure they’ll stick no matter where you live.<\/p>\n\n\n\n

Avery also tests our labels for their ability to adhere to difficult surfaces.<\/p>\n\n\n\n