{"id":5727,"date":"2026-02-24T10:33:09","date_gmt":"2026-02-24T18:33:09","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=5727"},"modified":"2026-02-24T10:33:10","modified_gmt":"2026-02-24T18:33:10","slug":"5-product-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/5-product-marketing-tips\/","title":{"rendered":"5 Product Marketing Tips for Small Businesses"},"content":{"rendered":"\n

How to plan your product marketing strategy<\/strong><\/h2>\n\n\n\n

Product marketing simply means any marketing communication that is focused exclusively on a product, as opposed to your overall brand messaging. For small businesses, taking this focused approach can make a big difference. At Avery, we\u2019ve seen how clearly defined product messaging can help small businesses attract more customers and build repeat sales. It’s important to market your product in the most impactful way. Here are five product marketing tips you should consider when planning your product marketing strategy.<\/p>\n\n\n\n

Identify the problem your product solves<\/strong><\/h2>\n\n\n\n

When planning how to promote your product, think about the product demos you see online \u2014 from TikTok videos to Instagram Reels to Amazon product pages. They highlight a common frustration, then clearly show the solution.<\/p>\n\n\n\n

Be honest \u2014 most of us have purchased (or at least wanted) a product after seeing how easily it solved a problem. That\u2019s because they are good at showing you a problem, then a solution. After seeing the solution in action, it\u2019s easy to picture adding it to your cart.<\/p>\n\n\n\n

Highlight what makes your product different<\/strong><\/h2>\n\n\n\n

Does your product have a feature that sets it apart from similar products on the market? Why should someone buy your product instead of another? Is it price point, quality or design? Don\u2019t be afraid to highlight how your product compares to similar options.<\/p>\n\n\n\n

Statements such as, \u201cunlike other products, our products are made with this [unique feature] to make them even more useful\u201d are informative and persuasive. They also do the work for the consumer. Now they don\u2019t have to go look at the competition to find the differences, you\u2019ve already done it for them.<\/p>\n\n\n\n

Use customer reviews and social proof<\/strong><\/h2>\n\n\n\n

Using social proof is a powerful way to promote your products. Customers are more inclined to believe other people than the brand trying to sell them something. Your customers are your best salespeople! <\/p>\n\n\n\n

Reviews and testimonials are hugely persuasive for potential customers. Don\u2019t have reviews? Use previous sales performance to show your product is well-liked. \u201cBest Seller\u201d and \u201cBack in Stock\u201d convey that this product is popular and create urgency. Another way of using social proof is through statements of volume such as \u201cJoin thousands of satisfied customers.\u201d Encourage customers to share photos or short videos using your product. User-generated content builds trust and extends your reach on social platforms.<\/p>\n\n\n\n

Show your product in action<\/strong><\/h2>\n\n\n\n

Show your product in action. Ideally, that would be using video but you can find other creative ways to show your product in use. Short-form video content, like Instagram Reels or TikTok, can be especially effective for demonstrating how your product works.<\/p>\n\n\n\n

Pictures and infographics are a great way to show how your products work. If your product is more aesthetic than functional, show it in an aspirational setting. Provide a visual of your product in use that allows consumers to imagine owning it themselves. Think about a model home. People get to see how the house could look when it\u2019s lived in, not just the bare walls and ceilings.<\/p>\n\n\n\n

Stay consistent with your product messaging<\/strong><\/h2>\n\n\n\n

This one can be hard to remember but you need to repeat the same thing over and over to make it stick with your consumers. Repetition is key.<\/p>\n\n\n\n

Remember that you are likely the only person who reads every ad, every email, every postcard, and every brochure you put out. It can be tempting to try to come up with something new and \u201cexciting\u201d but what you’re actually doing is causing confusion. Choose one clear product message and stay consistent across your marketing.<\/p>\n\n\n\n

The biggest companies in the world keep their product messaging consistent for decades. I bet even you can finish these famous slogans:<\/p>\n\n\n\n