{"id":544,"date":"2022-03-29T01:50:00","date_gmt":"2022-03-29T08:50:00","guid":{"rendered":"https:\/\/live.avery.com\/blog\/?p=353"},"modified":"2023-08-03T15:33:40","modified_gmt":"2023-08-03T22:33:40","slug":"5-packaging-tips-to-help-your-products-sell","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/5-packaging-tips-to-help-your-products-sell\/","title":{"rendered":"5 Packaging Tips to Help Sell Your Products"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\" id=\"h-other-articles-you-might-like\">Other articles you might like:<\/h6>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links\"><li><a href=\"\/blog\/8-simple-ways-to-use-rack-cards\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 Simple Ways to Use Rack Cards<\/a><\/li><li><a href=\"\/blog\/unique-shapes-for-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unique Shapes for Product Labels<\/a><\/li><li><a href=\"\/blog\/varnish-vs-laminate-whats-right-for-your-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Varnish vs. Laminate: What&#8217;s Right for You<\/a><\/li><\/ul>\n\n\n\n<p>What does it take to make your products and packaging say, \u201cPick me! Pick me!&#8221;? <\/p>\n\n\n\n<p> The perfect product label. <\/p>\n\n\n\n<p>Whether you&#8217;re selling online, in retail stores, or at farmers&#8217; markets and craft fairs, you can capture your customers&#8217; attention with these five product packaging tips to help you sell your products. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-spotlight-your-brand-personality\"> 1. Spotlight your brand personality <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-rightlabelmaterial-1080x1080-removable\" alt=\"\" width=\"192\" height=\"192\"\/><figcaption><em>The label featured above is a custom printed 2&#8243; x 4&#8243; <a href=\"\/custom-printing\/labels\/calculator\/material-film-white-removable\/rolls\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"removable film label (opens in a new tab)\">removable film label<\/a>.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p> You need to create an emotional connection with your target customers, and your product packaging is the first thing they see. If your brand is friendly, quirky, earthy, or serious, you should communicate that on your packaging. From the image and colors to the tagline and text, your product labels make an impression. <\/p>\n\n\n\n<p>For example, if you sell pet food,&nbsp; portray adorable animals on your product labels to attract the attention of pet-loving customers. Or if you sell hand-poured candles, try your logo on a <a href=\"\/category\/material\/kraft-labels\/\">Kraft Brown label<\/a> to showcase your handmade product line. If your product uses sustainable or reusable containers, try nature-inspired themes on removable labels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-call-out-what-makes-your-product-unique\">2. Call out what makes your product unique<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/materials-mattewhite\" alt=\"\" width=\"194\" height=\"194\"\/><figcaption><em>Avery <a rel=\"noreferrer noopener\" aria-label=\"oval labels (opens in a new tab)\" href=\"\/category\/shape\/oval-labels\/\" target=\"_blank\">oval labels<\/a> were used in the image above. Order them custom printed or blank to print yourself.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Use bright colors to draw attention to packaging or special features and benefits of your product to stand out from your competitors. If you use a premium ingredient or only specialty imported ingredients, let consumers know with your label art.<\/p>\n\n\n\n<p>Make a specific feature or ingredient stand out, by adding a bold, colorful sticker or label to the packaging. However, don&#8217;t overdo it. Too many colors and too much text on a label can leave consumers overwhelmed. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-display-key-information\"> 3. Display key information <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-waterproofvswaterresistant-all_resistant-1080x1080\" alt=\"Use custom labels to add important ingredient information and warning labels\" width=\"315\" height=\"227\"\/><figcaption><a aria-label=\"White film labels (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"\/category\/material\/waterproof-labels\/\" target=\"_blank\">Waterproof labels<\/a> like those above are perfect for important information to prevent ink smearing.<\/figcaption><\/figure><\/div>\n\n\n\n<p> Customers want to know what&#8217;s in your products. Display the required FDA information, ingredients, and other important items in clear legible print. Include any product warnings and known ingredient interactions. Also, call attention to important items customers are looking for such as whether your product is organic, gluten-free or 100% guaranteed. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-be-visible-from-every-angle\"> 4. Be visible from every angle<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-rightlabelshape-round-lipbalm\" alt=\"Lip Balm labels that wrap around products or on lids can make your products stand out\" width=\"216\" height=\"216\"\/><figcaption>Custom <a href=\"\/custom-printing\/labels\/calculator\/lip-balm\" target=\"_blank\" rel=\"noreferrer noopener\">lip balm labels with safety seals<\/a> and 1&#8243; round labels were used above.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Hold your product in your hand and rotate it. Is it easy to view from all angles? How about if it&#8217;s sitting on a shelf, stacked on a table, or stuffed in a bin? Give your product packaging every opportunity to be seen from any angle with strategically placed, easy-to-read labels. For example, add <a rel=\"noreferrer noopener\" href=\"\/category\/shape\/round-labels\/\" target=\"_blank\">round labels<\/a>&nbsp;to lids and bottoms of jars when possible, and try long <a rel=\"noreferrer noopener\" href=\"\/category\/shape\/rectangle-labels\/\" target=\"_blank\">rectangle labels<\/a>&nbsp;to wrap around bottles and boxes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-let-the-quality-show-inside-out\"> 5. Let the quality show inside &amp; out <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/embellishments-gallery-metallics-3\" alt=\"Use metallic labels and white underprint to create product labels that customers notice\" width=\"206\" height=\"206\"\/><figcaption><a aria-label=\"Custom metallic labels (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"\/custom-printing\/labels\/material\/?category=metallic-labels\" target=\"_blank\">Custom metallic labels<\/a> were used above with <a aria-label=\"white underprinting (opens in a new tab)\" href=\"\/blog\/how-white-ink-underprint-makes-labels-pop\/\" target=\"_blank\" rel=\"noreferrer noopener\">white ink underprint<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Reflect the quality of your product in the packaging. Use premium, top-shelf materials, and your customers can tell a lot about your product and the care you put into it. <\/p>\n\n\n\n<p> Try luxurious<a rel=\"noreferrer noopener\" href=\"\/category\/material\/metallic-and-foil-labels\/\" target=\"_blank\"> metallic inks<\/a>&nbsp;to provide an upscale look for high-end products. Or use <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"\/category\/material\/clear-labels\/\" target=\"_blank\">clear film labels<\/a> to provide a no-label look that lets your product do all the talking.<\/p>\n\n\n\n<p>If you need help deciding what label material would work best with your product packaging, our handy&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.avery.com\/custom-printing\/resources\/materials\/compare-materials\/\" target=\"_blank\">material guide<\/a>&nbsp;for custom labels can lead you in the right direction.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Other articles you might like: What does it take to make your products and packaging say, \u201cPick me! Pick me!&#8221;? The perfect product label. Whether you&#8217;re selling online, in retail stores, or at farmers&#8217; markets and craft fairs, you can capture your customers&#8217; attention with these five product packaging tips to help you sell your [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[4101,4075],"tags":[56,53,60,59],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-labels-packaging","category-small-business","tag-clear-film-labels","tag-kraft-brown-labels","tag-rectangle-labels","tag-round-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 packaging tip to help your products sell<\/title>\n<meta name=\"description\" content=\"Use these 5 product packaging tips to help you sell more. 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From logo design to label materials, these simple steps can help you make a perfect product label.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/5-packaging-tips-to-help-your-products-sell\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-29T08:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T22:33:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_968,c_scale\/f_auto,q_auto\/v1753475998\/blog-hero-5packagingtips-3000x1134-1\/blog-hero-5packagingtips-3000x1134-1.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melanie Neff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melanie Neff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/\"},\"author\":{\"name\":\"Melanie Neff\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/2d8ec7d3c55bac4ff77cffcea4c95e15\"},\"headline\":\"5 Packaging Tips to Help Sell Your Products\",\"datePublished\":\"2022-03-29T08:50:00+00:00\",\"dateModified\":\"2023-08-03T22:33:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753475998\\\/blog-hero-5packagingtips-3000x1134-1\\\/blog-hero-5packagingtips-3000x1134-1.jpg?_i=AA\",\"keywords\":[\"Film Labels\",\"Kraft Brown Labels\",\"Rectangle labels\",\"Round Labels\"],\"articleSection\":[\"Product &amp; Packaging\",\"Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/\",\"url\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/\",\"name\":\"5 packaging tip to help your products sell\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/5-packaging-tips-to-help-your-products-sell\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/res.cloudinary.com\\\/avery-products-corp\\\/images\\\/w_2560,h_968,c_scale\\\/f_auto,q_auto\\\/v1753475998\\\/blog-hero-5packagingtips-3000x1134-1\\\/blog-hero-5packagingtips-3000x1134-1.jpg?_i=AA\",\"datePublished\":\"2022-03-29T08:50:00+00:00\",\"dateModified\":\"2023-08-03T22:33:40+00:00\",\"description\":\"Use these 5 product packaging tips to help you sell more. 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