{"id":528,"date":"2026-01-19T14:38:37","date_gmt":"2026-01-19T22:38:37","guid":{"rendered":"https:\/\/live.avery.com\/blog\/?p=59"},"modified":"2026-03-27T18:11:11","modified_gmt":"2026-03-28T01:11:11","slug":"how-to-pick-font-for-product-labels","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/how-to-pick-font-for-product-labels\/","title":{"rendered":"How to Pick the Right Font for Your Product Labels"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-best-font-for-labels\">What is the best font for labels?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Quick answer:<\/strong> The best font for product labels is one that stays easy to read at small sizes, fits your brand personality, and prints clearly on your label material. Sans serif fonts are usually the most readable for body text, while serif or script fonts work best as accents when used sparingly.<\/p>\n<\/blockquote>\n\n\n\n<p>When I\u2019m designing labels, font is one of those details that can either pull everything together\u2014or quietly throw the whole design off. It\u2019s not always the most exciting part of the process, but it makes a huge difference. The font you choose can change how your product feels, how easy it is to read, and how professional it looks once it\u2019s printed. <\/p>\n\n\n\n<p>Over time, I\u2019ve learned that choosing a font isn\u2019t just about style. It\u2019s about finding something that fits your brand, works at small sizes, and still looks good on the actual label\u2014not just on your screen.<\/p>\n\n\n\n<p>If you\u2019ve ever felt stuck scrolling through font options, this should help you narrow things down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-to-typography-and-fonts-start-here\">New to typography and fonts? Start here<\/h2>\n\n\n\n<p>If you\u2019re new to typography, a couple of quick basics can make choosing a font a lot easier. When I first started working with fonts, I remember getting tripped up by terms like \u201ctypeface\u201d and \u201cfont.\u201d They\u2019re often used interchangeably, which can make things more confusing than they need to be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s the difference between a typeface and a font?<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Quick answer:<\/strong> A typeface is the overall design of a set of letters, while a font is a specific version of that design\u2014like bold, italic, or light.<\/p>\n<\/blockquote>\n\n\n\n<p>In practice, most people just say \u201cfont\u201d for both, and that\u2019s completely fine. When you&#8217;re choosing a font for your labels, you&#8217;re really just choosing a style that looks right and works well\u2014no need to get too technical with it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-font-styles-and-when-to-use-them\">Common font styles (and when to use them)<\/h2>\n\n\n\n<p>I don\u2019t usually start by thinking about technical categories when I&#8217;m choosing a font. Instead, I think about the overall look I\u2019m going for. That said, most fonts fall into a few general styles. Knowing the basics can make it a lot easier to narrow things down instead of scrolling endlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-serif-fonts-classic-and-trustworthy\">Serif fonts: classic and trustworthy<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-picktherightfont-font-ex7-1080x1080\" alt=\"Amber glass dropper bottle with a minimalist white label featuring serif typography, shown on an orange background.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Serif fonts add a classic, elevated feel that works especially well for premium or minimalist products.<\/p>\n\n\n\n<p><strong>Good for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wine labels or formal designs<\/li>\n\n\n\n<li>Premium or luxury products<\/li>\n\n\n\n<li>Food labels with a traditional feel<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Those little lines at the end of letters are called serifs. Serif fonts tend to feel more traditional, polished, and a little more formal. Times New Roman is a great example of a traditional classic.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Fun fact:<\/strong> Serif fonts originated from Roman inscriptions and calligraphy, and became popular with the spread of printed media (newspapers, books, magazines, etc.). Many people believe those small strokes help guide the reader\u2019s eye across the page, but that hasn\u2019t really been proven either way.<\/p>\n<\/blockquote>\n\n\n\n<p>I usually reach for serif fonts when I want something to feel more classic or elevated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sans-serif-fonts-clean-and-easy-to-read\">Sans serif fonts: clean and easy to read<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>Sans serif fonts keep things clean and easy to read, making them a great choice for modern, approachable designs.<\/p>\n\n\n\n<p><strong>Good for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shipping or address labels<\/li>\n\n\n\n<li>Modern or minimalist branding<\/li>\n\n\n\n<li>Ingredient lists and instructions<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-picktherightfont-font-ex4-1080x1080\" alt=\"Open gift box with branded labels and packaging using clean sans serif fonts for a modern, easy-to-read design.\"\/><\/figure><\/div>\n\n\n\n<p id=\"h-sans-serif-fonts-clean-and-easy-to-readsans-serif-fonts-don-t-have-those-extra-strokes-at-the-ends-of-letters-which-gives-them-a-cleaner-more-modern-look\">Sans serif fonts don\u2019t have those extra strokes at the ends of letters, which gives them a cleaner, more modern look.<\/p>\n\n\n\n<p>When I\u2019m working with smaller labels or anything that needs to be read quickly, this is usually where I start. They tend to hold up better at smaller sizes and stay readable across different materials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-script-fonts-elegant-and-expressive\">Script fonts: elegant and expressive<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-picktherightfont-font-ex8-script-serif\" alt=\"Bar of soap with a label featuring larger easy-to-read font paired with smaller elegant script font on a natural-toned background.\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Script fonts add elegance and personality, especially when used as an accent alongside more readable text.<\/p>\n\n\n\n<p><strong>Good for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product names or logos<\/li>\n\n\n\n<li>Wedding or event labels<\/li>\n\n\n\n<li>Adding a more personal or premium feel<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>I get it\u2014script fonts are beautiful. And they mimic cursive or handwritten lettering, so they can add a lot of personality right away. For those reasons, people often gravitate to script fonts first. They&#8217;re pretty and feel special, so it&#8217;s tempting to use them everywhere. <\/p>\n\n\n\n<p>However, when I\u2019m designing labels, I usually use script fonts more as an accent than a main font. They can look great for product names or branding, but they can get hard to read pretty quickly, especially at smaller sizes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-handwritten-and-decorative-fonts-fun-and-playful\">Handwritten and decorative fonts: fun and playful<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>Decorative fonts are bold and expressive, making them great for grabbing attention in small doses.<\/p>\n\n\n\n<p><strong>Good for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handmade or small-batch products<\/li>\n\n\n\n<li>Craft projects and gift labels<\/li>\n\n\n\n<li>Seasonal or themed designs<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-picktherightfont-font-ex2-1080x1080\" alt=\"Beef jerky packaging with bold decorative fonts used for product names, designed to stand out on colorful labels.\"\/><\/figure><\/div>\n\n\n\n<p>This is another style of fonts where less is more. Handwritten and decorative fonts are all about personality. They feel more creative for sure and can add casual, playful, bold, or themed vibes depending on the style.<\/p>\n\n\n\n<p>In fact, these are the types of fonts that I experiment with the most when I&#8217;m designing labels for something handmade or more personal. They can really help bring a brand to life. That said, it\u2019s easy for things to get a little busy if you rely on them too much. I\u2019ve found they work best when they\u2019re balanced with something simpler.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tip:<\/strong> Much like script fonts, decorative fonts need balance. Try pairing a decorative font that&#8217;s full of personality with a clean, simple font so everything stays easy to read. <\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Explore font options in Avery Design and Print Online<\/h2>\n\n\n\n<p>Once you have a general idea of the style you\u2019re looking for, the next step is actually finding a font that fits. In <a href=\"\/software\/design-and-print\/\">Avery Design and Print Online<\/a>, there are a lot more font options than people usually expect\u2014including hundreds of styles you can use for different types of labels.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"1024\" data-public-id=\"web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA\" alt=\"Avery Design and Print Online interface showing font selection menu with vertical font list and horizontal style category filters.\" class=\"wp-post-528 wp-image-28380\" data-format=\"png\" data-transformations=\"f_auto,q_auto\" data-version=\"1774488031\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_1024,h_1024,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 1500w, https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_1448,h_1448,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 1448w, https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_1248,h_1248,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 1248w, https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_1048,h_1048,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 1048w, https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_848,h_848,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 848w, https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_648,h_648,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 648w, https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_448,h_448,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 448w, https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_248,h_248,c_scale\/f_auto,q_auto\/v1774488031\/web\/blog\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500\/2026-05_Blog-How-to-Pick-Font-for-Product-Labels_0001_1500x1500.png?_i=AA 248w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Scroll vertically for fonts, and horizontally to browse style categories.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>When I\u2019m working in the tool, I usually start by browsing through a few categories to get a feel for what\u2019s available. You can scroll through the font list, or use the style filters (like modern, classic, or handwritten) to narrow things down a bit faster.<\/p>\n\n\n\n<p>If you\u2019re not sure where to start, try picking a category that matches the direction you\u2019re going for and then test a few options from there. Even within the same style, fonts can feel very different once you see them on your label.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Seeing multiple font styles side by side on your actual label makes it easier to compare and narrow down your choices before you commit to one.<\/p>\n\n\n\n<p>If you want to browse visually, you can <a href=\"https:\/\/www.avery.com\/resources\/avery-design-and-print-online-fonts-2026.pdf\">check out a full font guide<\/a> to see how different styles look at a glance. And if you\u2019re looking for a specific font, <a href=\"https:\/\/www.avery.com\/help\/article\/list-of-fonts-in-design-and-print-online\">this complete font list<\/a> in our online Help Center is helpful for quickly searching and confirming what\u2019s available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choose-a-font-that-fits-your-brand-personality\">Choose a font that fits your brand personality<\/h2>\n\n\n\n<p>The next thing I think about is how the font fits the overall feel of the product or brand as a whole. Fonts do a lot of work behind the scenes. Before someone reads anything, they\u2019re already picking up on whether something feels modern, handmade, playful, or more high-end.<\/p>\n\n\n\n<p>To help me choose the right font, I usually ask myself one simple question: <em>Does this feel like the product or brand I\u2019m designing for?<\/em><\/p>\n\n\n\n<p>Here are a few directions I tend to use as a starting point:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Handmade or small-batch products:<\/strong> I\u2019ll usually lean toward handwritten or slightly imperfect fonts to keep things feeling personal<\/li>\n\n\n\n<li><strong>Modern or minimalist brands:<\/strong> Clean sans serif fonts tend to work best here\u2014they keep everything simple and easy to read<\/li>\n\n\n\n<li><strong>Luxury or premium products:<\/strong> Serif fonts with a bit of contrast can make things feel more elevated<\/li>\n\n\n\n<li><strong>Fun or playful designs:<\/strong> Rounded or more expressive fonts can add energy without needing a lot of extra design elements<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-picktherightfont-font-ex1-1080x1080\" alt=\"Wax melt packaging with labels featuring serif typography on a clean, minimal design.\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>You don\u2019t have to get it perfect right away. Sometimes it just takes trying a few options side by side to see what actually feels right once it\u2019s on your label.<\/p>\n\n\n\n<p>And remember\u2014one font doesn\u2019t have to carry your whole brand. Pairing a bold or decorative font with a simple one can help balance personality with readability.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-font-size-should-you-use-on-product-labels\">What font size should you use on product labels?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Quick answer:<\/strong> Label fonts should be large enough to read comfortably. Usually, key information like a product name is larger than supporting text.<\/p>\n<\/blockquote>\n\n\n\n<p>So, what is &#8220;large enough to read comfortably?&#8221; Well, the hard answer is that it can be subjective. And to make things more complicated font size is one of those things that can look fine on screen but feel completely different once it\u2019s printed. For these reasons, my advice is to use your own eyes. Literally, print out a test and just take a look. Or, if you experience eyesight issues, grab a friend to take a quick look. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think about how your text will be used<\/h3>\n\n\n\n<p>Before you print, here\u2019s a quick mental checklist I use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make important text stand out:<\/strong> Product names and key details should be easy to spot right away<\/li>\n\n\n\n<li><strong>Be careful with small text:<\/strong> Ingredients or instructions should still be readable at a smaller size<\/li>\n\n\n\n<li><strong>Think about distance:<\/strong> If your label will be seen from a few feet away, the text needs to hold up from that distance<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-i-print-test-fonts\">Why I print-test fonts<\/h3>\n\n\n\n<p>Number one, when I\u2019m designing labels, I\u2019m always thinking about how the text will actually be used. Small details like ingredients, directions, or disclaimers need to be readable without someone having to stop and really focus.<\/p>\n\n\n\n<p>Secondly, one thing that catches people off guard is that not all fonts look the same size, even when they\u2019re set to the same point size. Some styles appear larger or smaller depending on how they\u2019re designed.<\/p>\n\n\n\n<p>But you can usually solve these issues, by printing a test sheet. Printing a quick test before committing to a full batch is the easiest way to catch anything that feels too small\u2014or bigger than you expected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-easy-ways-to-test-font-size-before-you-print\">Easy ways to test font size before you print<\/h3>\n\n\n\n<p>If you want to be sure your font size works, it helps to see how it actually looks at different sizes and contrast levels before you commit.<\/p>\n\n\n\n<p>The printable guides below show how common label fonts perform across a range of sizes, colors, and backgrounds. This can make it easier to spot when something starts to get hard to read\u2014especially for smaller text.<\/p>\n\n\n\n<p><strong>Use these printable guides to compare font size and legibility:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.avery.com\/app\/docs\/blog\/avery-printable-fontsizes_robotopacifico.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Pacifico &amp; Roboto PDF<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.avery.com\/app\/docs\/blog\/avery-printable-fontsizes_robotolobster.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Lobster &amp; Roboto PDF<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25 is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.avery.com\/app\/docs\/blog\/avery-printable-fontsizes_robotolora.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Lora &amp; Roboto PDF<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Accessibility note:<\/strong> The preview below is shown at a reduced size. For accurate comparison, download the printable PDF guides and view or print them at 100% scale.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.avery.com\/app\/docs\/blog\/avery-printable-fontsizes_robotopacifico.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"1849\" height=\"2560\" decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxODQ5IiBoZWlnaHQ9IjI1NjAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=\" alt=\"Preview of a printable font size guide showing Roboto and Pacifico displayed at multiple point sizes in rich black, light text, dark text, and low-contrast background examples to demonstrate readability differences.\" data-public-id=\"avery-printable-fontsizes_robotopacifico\/avery-printable-fontsizes_robotopacifico.jpg\" class=\"wp-post-528 wp-image-3146\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1765852599\" data-seo=\"1\" data-responsive=\"1\" data-size=\"1849 2560\" data-delivery=\"upload\" onload=\";window.CLDBind?CLDBind(this):null;\" data-cloudinary=\"lazy\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p>Each guide shows how fonts look as they step up from smaller sizes to larger ones.<\/p>\n\n\n\n<p>For example, in the Roboto and Pacifico guide, Roboto stays readable for body text at smaller sizes, while Pacifico starts to get harder to read much sooner because of its more decorative style.<\/p>\n\n\n\n<p>The guides also include low-contrast examples\u2014like light text on a light background\u2014so you can see how color and contrast affect readability.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-palette-color-6-background-color has-background\">When designing digital labels or e-commerce listings, keep in mind that fonts that look clear in print may not appear the same on screens. Font size, contrast, and resolution can all affect how readable something is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consider-accessibility-and-readability\">Consider accessibility and readability<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Accessibility tip:<\/strong> Fonts that stay legible at small sizes, use strong contrast, and avoid overly decorative styles are the most accessible choices for product labels.<\/p>\n<\/blockquote>\n\n\n\n<p>When I\u2019m designing labels, accessibility isn\u2019t something I think about at the end\u2014it\u2019s part of the design from the start. <\/p>\n\n\n\n<p>If people can\u2019t easily read your label, they\u2019re more likely to move on. And increasingly, people notice when brands don\u2019t prioritize accessibility. Clear, readable design isn\u2019t just helpful\u2014it reflects how thoughtful and inclusive your product feels.<\/p>\n\n\n\n<p>A few things I keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose simple, easy-to-read fonts for smaller text like ingredients or instructions<\/li>\n\n\n\n<li>Use strong contrast between text and background<\/li>\n\n\n\n<li>Avoid thin, condensed, or overly decorative fonts at small sizes<\/li>\n\n\n\n<li>Make sure there\u2019s enough spacing between letters and lines<\/li>\n<\/ul>\n\n\n\n<p>Print testing helps here too. Seeing your design at actual size is one of the easiest ways to catch readability issues before you commit to a full batch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-see-your-font-on-a-real-label\">Ready to see your font on a real label?<\/h2>\n\n\n\n<p>Now that you have a better understanding of how fonts work, the next step is to put everything together and see how it looks on a real label. This is usually the point where things start to shift a bit. A font that felt perfect on its own might feel too bold, too small, or just off once it\u2019s part of a full layout.<\/p>\n\n\n\n<p>Personally, I like to set up a quick version and try a few different options side by side when I&#8217;m picking fonts for labels. It\u2019s the easiest way to see what actually works\u2014not just what looks good in theory.<\/p>\n\n\n\n<p>You can use Avery Design and Print Online to experiment with different fonts, layouts, and sizes before committing to a final version.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pick your label size and start with a template<\/li>\n\n\n\n<li>Try a few different font combinations to see what feels right<\/li>\n\n\n\n<li>Print a test version on regular paper to check how it looks in real life<\/li>\n<\/ol>\n\n\n\n<p>If you\u2019re ordering <a href=\"\/custom-printing\/\">professionally printed labels<\/a>, it\u2019s still worth testing a small batch first or getting feedback before placing a larger order. You can print a small batch yourself on <a href=\"\/blank\/\">blank labels<\/a> or order as few as two custom-printed sheets of labels to test things out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bring-your-label-to-life-with-the-right-font\">Bring your label to life with the right font<\/h2>\n\n\n\n<p>When it comes down to it, choosing a font isn\u2019t about following rules. It\u2019s about how everything actually looks and feels on your label. I\u2019ve had designs where the font looked perfect on screen, but once I printed it, something felt off. And I\u2019ve also had moments where a small change, like switching to a more readable font or adjusting the size, made the whole label feel more polished.<\/p>\n\n\n\n<p>That\u2019s why I always come back to the same approach: test it, look at it in real life, and go with what actually works. When your font fits your brand and holds up at real size, everything starts to click. Your label feels clearer, more intentional, and more professional. And that\u2019s what people notice.<\/p>\n\n\n\n<p><strong>Ready to see how different fonts work on real labels?<\/strong><br>Start with a label design and customize the fonts, colors, and layout until it feels right for your brand.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"\/templates\/designs\/labels\" target=\"_blank\" rel=\"noreferrer noopener\">Browse Label Designs<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Not sure which font to use on product labels? Learn how to choose readable, on-brand fonts that work at small sizes and across materials.<\/p>\n","protected":false},"author":23,"featured_media":25620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[4101,4075],"tags":[65,63,4477],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-labels-packaging","category-small-business","tag-fonts","tag-product-labels","tag-small-business-starter-kit"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Pick the Right Font for Your Product Labels<\/title>\n<meta name=\"description\" content=\"Not sure which font to use on product labels? 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