{"id":2819,"date":"2024-08-26T10:41:55","date_gmt":"2024-08-26T17:41:55","guid":{"rendered":"http:\/\/www.avery.com\/blog\/?p=2819"},"modified":"2024-08-26T10:42:44","modified_gmt":"2024-08-26T17:42:44","slug":"tips-for-effective-inexpensive-product-photography","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/tips-for-effective-inexpensive-product-photography\/","title":{"rendered":"Product Photography Tips"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-our-staff-photographer-shares-tips-for-taking-better-product-photos\">Our staff photographer shares tips for taking better product photos<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-other-articles-you-might-like\">Other articles you might like:<\/h6>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"\/blog\/5-best-product-label-software-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Best Label Software Programs<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/7-sites-to-find-free-images-for-your-business\/\">7 Sites to Find Free Images for Your Business<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/should-you-print-your-own-labels-or-order-custom-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Should You Print Labels Yourself or Use Professional Printing<\/a><\/li>\n\n\n\n<li><a href=\"\/blog\/how-to-make-your-own-product-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Make Product Labels<\/a><\/li>\n<\/ul>\n\n\n\n<p>Your product photography is often the first thing potential customers see. Your photos need to engage them and get them to take action. They are extremely important to your success. Whether you&#8217;re using them on your website, putting them in publications, or sending them out on direct-mail postcards, your product images showcase the quality of your items and give a glimpse into your product line and\/or store or e-commerce site. To help you produce more effective product images, our staff photographer Kevin Bohn put together some simple product photography tips that won&#8217;t bust your budget. From lighting, equipment, backgrounds and product setup, he has some easy ways to take great photos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-find-inspiration\">Find inspiration<\/h2>\n\n\n\n<p>Before beginning your shoot, plan out the look you want to achieve. Check out your favorite brands and other popular brands to see what you like about their product images. Then try to replicate them.  <\/p>\n\n\n\n<p>Search social media sites like Pinterest and Instagram, as well as e-commerce sites to see what images resonate best with you. Browse magazines and catalogs that showcase different looks and see what grabs your attention. It&#8217;s likely you&#8217;ll find a style that fits your brand and gives you a jumping-off point.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-perfect-lighting\">Create perfect lighting<\/h2>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-good\" alt=\"Product Image with proper lighting\"\/><figcaption class=\"wp-element-caption\">Proper Lighting<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-bright\" alt=\"Product photo that is too bright\"\/><figcaption class=\"wp-element-caption\">Too Bright<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-dark\" alt=\"Product photo that is too dark\"\/><figcaption class=\"wp-element-caption\">Too Dark<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>You can create soft white lighting by making your own lightbox with PVC and white fabric. These items can be bought inexpensively at your local hardware and fabric stores. A simple clamp light works well, as the light will be diffused by the fabric. You can also find basic lightbox kits for under<a href=\"https:\/\/www.amazon.com\/s?k=lightbox+kits&amp;ref=nb_sb_noss_2\" target=\"_blank\" rel=\"noopener noreferrer\"> on Amazon<\/a>.<\/p>\n\n\n\n<p>Make sure to keep your shots simple with only one shadow. For light balance, <a href=\"https:\/\/www.bhphotovideo.com\/c\/search?Ntt=gray%20card&amp;N=0&amp;InitialSearch=yes&amp;c3api=4680%2C%2Cgray%20card%2Ce\" target=\"_blank\" rel=\"noreferrer noopener\">buy a gray card<\/a>. This will help adjust your exposure and white balance settings by providing a reference point and keeping colors consistent throughout the entire shoot.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-ringlight\" alt=\"Ring lights are great for taking inexpensive but vibrant product photos\" style=\"object-fit:cover;width:175px;height:175px\"\/><\/figure>\n\n\n\n<p>Another great option is <a href=\"https:\/\/www.digitaltrends.com\/photography\/best-ring-lights\/\" target=\"_blank\" rel=\"noreferrer noopener\">ring lights<\/a>. They are basically a ring of lights mounted on a tripod in a large circle. The center is hollow to allow you to place your camera through the ring to get maximum lighting while reducing shadows and glare.<\/p>\n\n\n\n<p>You can place your light ring the ideal distance from your products to achieve the perfect lighting for all your product shots. Ring lights help you produce sharp, bright images for little cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-camera-equipment\">Camera equipment <\/h2>\n\n\n\n<p>Experiment with different camera lens attachments for a variety of looks, especially if you&#8217;re using a mobile phone. When using a digital camera, 50- to 80-millimeter lenses are preferred. The wider the lens, the more distortion will occur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-your-own-studio-space\">Make your own studio space<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-studiospace\" alt=\"Product photography setup in a spare office\" style=\"object-fit:cover;width:175px;height:175px\"\/><\/figure>\n\n\n\n<p>While small products can be shot in a lightbox, making or renting a small location may be necessary for larger products or frequent photoshoots.<\/p>\n\n\n\n<p>Check out warehouse space where you can rent a small corner as studio space for a more permanent solution.  Or try an extra office, storage room, or conference room area for small or temporary use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-professional-photo-backgrounds\">Professional photo backgrounds<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-background\" alt=\"Make your own photo backgrounds or buy inexpensive professional ones\" style=\"object-fit:cover;width:175px;height:auto\"\/><\/figure>\n\n\n\n<p>If you&#8217;re just getting started or want to experiment with different looks, use paper or cardstock that you can buy at any art supply or craft store. Try different backgrounds to get a variety of looks. <\/p>\n\n\n\n<p>Once you&#8217;ve settled on a look, you can <a href=\"https:\/\/backdropoutlet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">buy professional backdrops<\/a> that you can use on a regular basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-product-photography-setup\">Product photography setup<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-ruleofthirds\" alt=\"product photography setup\" style=\"object-fit:cover;width:197px;height:auto\"\/><\/figure>\n\n\n\n<p>Frame your products using props that are relevant but remember, less is more. Don\u2019t over-style your shots and always keep your product the focus of the image. <\/p>\n\n\n\n<p>Try using portrait mode which blurs the background to put the focus on your product. This can be especially helpful if you are using a mobile phone to take your product photographs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the&nbsp;<a href=\"https:\/\/expertphotography.com\/golden-ratio-vs-rule-of-thirds\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rule of Thirds or Golden Ratio<\/a>&nbsp;to get the best image composition<\/li>\n\n\n\n<li>Leading lines \u2013 lighting or background should \u201cpoint\u201d towards the point of focus<\/li>\n\n\n\n<li>Keep it simple and elegant<\/li>\n\n\n\n<li>Make sure you can see your product label<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-larger-photoshoots\">Larger photoshoots<\/h2>\n\n\n\n<p id=\"h-group-the-products-being-photographed-by-similarities-such-as-size-or-color-to-simplify-camera-changes\">When shooting large groups of products, make sure you&#8217;re organized. Group the products being photographed by similarities such as size or color to simplify camera changes. Shoot small products first, working up to large products if you&#8217;re doing one-by-one shots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retouching-product-photography\">Retouching product photography<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-productphotographytips-retouching\" alt=\"How to retouch product photos\" style=\"object-fit:cover;width:175px;height:175px\"\/><\/figure>\n\n\n\n<p>For color accuracy use automatic settings if you&#8217;re a beginner. Check your screen color for accuracy, as not all screens are created equal. At the very least, you need a 99% RGB screen for editing photos.<\/p>\n\n\n\n<p>You should also know <a href=\"https:\/\/www.photoblog.com\/learn\/photography-histogram\/#What_Is_a_Histogram_How_to_Read_One\" target=\"_blank\" rel=\"noopener noreferrer\">how to read your histogram<\/a> in your camera or software program. It shows whether your image is under or overexposed. Keep your background color consistent and watch for reflections, especially when featuring shiny objects.  <\/p>\n\n\n\n<p>Before cropping your images, know where you will be using the images and if they need to be square, vertical or horizontal, and what sizes.<\/p>\n\n\n\n<p>For large quantities of images that need retouching, consider hiring a freelancer using creative agencies or a freelance site like <a href=\"http:\/\/www.upwork.com\" target=\"_blank\" rel=\"noopener noreferrer\">Upwork<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-take-a-class\">Take a class<\/h2>\n\n\n\n<p>Look for a photography class at your local community college or find a small local studio that offers classes. You can also find webinars and <a href=\"https:\/\/www.youtube.com\/results?search_query=photo+tutorial\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube tutorials<\/a> that can help with photography tips and tricks.<\/p>\n\n\n\n<p>Want to upgrade your label game before doing your photoshoot? Avery offers a variety of ways to order professionally printed labels or blank printable labels. With our <a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom labels<\/a> from Avery WePrint, you get premium labels printed on top-of-the-line digital printers that you can customize and order online in minutes. If you want to print your labels yourself, try our <a href=\"\/blank\/\" target=\"_blank\" rel=\"noreferrer noopener\">blank labels  <\/a>or our <a href=\"\/products\/labels\/usage\/all-labels\" target=\"_blank\" rel=\"noreferrer noopener\">in-store packs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our staff photographer shares tips for taking better product photos Other articles you might like: Your product photography is often the first thing potential customers see. Your photos need to engage them and get them to take action. They are extremely important to your success. Whether you&#8217;re using them on your website, putting them in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[4076,5,4075],"tags":[63],"class_list":["post-2819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing-tips","category-small-business","tag-product-labels"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Easy, Inexpensive Product Photography Tips<\/title>\n<meta name=\"description\" content=\"Our staff photographer put together simple tips for effective product photography to streamline processes &amp; take consistent, color-accurate product images.\" \/>\n<meta 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I covered everything from the LA riots and LA Raiders to flash floods and red carpet movie premieres\u2014basically, the usual glamorous stuff. Later, at The Los Angeles Times, I spent more than a decade covering college, professional and high school sports. I kept my NBA ties strong by working in PR for their summer league and writing for NBA.com. I also spent 9 unforgettable New Year's Days working in the press box for Rose Bowl games. When the newspaper industry started crumbling, I transitioned into covering commercial real estate\u2014until the recession came along and crashed that party too. (Honestly, that was probably a blessing. Writing about cap rates, capital stacks, bridge loans, and mezzanine loans was giving me a serious case of brain fog.) Enter Avery, swooping in to save the day. Now, I\u2019ve been with Avery for almost 15 years, where I\u2019ve been able to put my writing experience to use in new ways. I write website content, marketing emails, and blog posts\u2014basically, all the words that help businesses and consumers figure out how to label their stuff. When I\u2019m not glued to a screen, I\u2019m out exploring the desert landscapes around Las Vegas\u2014whether it\u2019s hiking (walking) through Red Rock Canyon, cooling off at Mt. Charleston, or making the trek to Area 51 (because who doesn\u2019t love a good conspiracy?). I avoid the Strip unless there\u2019s a rock band I can\u2019t miss or I have friends in town. 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