{"id":26524,"date":"2025-09-23T13:17:30","date_gmt":"2025-09-23T20:17:30","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=26524"},"modified":"2025-12-15T18:46:20","modified_gmt":"2025-12-16T02:46:20","slug":"easy-holiday-packaging-wins","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/easy-holiday-packaging-wins\/","title":{"rendered":"5 Easy Holiday Packaging Wins to Boost Sales &amp; Delight Customers"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-holiday-packaging-easy-festive-and-on-brand\">How to make holiday packaging easy, festive, and on brand<\/h2>\n\n\n\n<p>The holiday season tends to bring a rush of orders, and with it, a lot of pressure to get each one just right. That challenge is exactly where thoughtful holiday packaging can make all the difference. As someone who keeps an eye on small business packaging both professionally and as an avid shopper, I\u2019ve noticed how those festive details can give a basic box or bag a polished, gift-worthy feel. Even small touches like a custom label, seasonal tag, or simple green and red thank-you sticker can turn an ordinary order into something special, without blowing your budget or your timeline.<\/p>\n\n\n\n<p>Whether you&#8217;re customizing printable labels at home or using our <a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">professionally printed WePrint service<\/a>, Avery makes it easy to turn everyday materials into festive brand moments. These are the kinds of small wins that look great, feel personal, and help build customer loyalty. In this article, you\u2019ll find five quick, practical ways to upgrade your holiday packaging without adding stress to your busy season.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Use Avery Design &amp; Print Online\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/uF0G2Nyo3yM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/campaign\/holidays\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Avery Holiday Products<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-win-1-make-it-branded-even-on-a-budget\"><strong>Win #1: Make it branded (even on a budget)<\/strong><\/h2>\n\n\n\n<p>During the holidays, custom packaging for small business does more than make your products look polished\u2014it helps tell your brand story. Whether you&#8217;re shipping direct to customers, selling at markets, or fulfilling last-minute gift orders, branded packaging shows that every detail matters. It\u2019s one of the simplest ways to build trust, boost recognition, and give your business a professional edge. In fact, research shows that <a href=\"https:\/\/ijrpr.com\/uploads\/V6ISSUE5\/IJRPR46129.pdf?utm\" target=\"_blank\" rel=\"noreferrer noopener\">52% of consumers say they will continue to buy from a brand<\/a> if it has attractive packaging.<\/p>\n\n\n\n<p>Tools like <a href=\"\/software\/design-and-print\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avery Design &amp; Print (ADPO)<\/a> and our <a href=\"\/custom-printing\/designs\/holiday-design-suites\/\" target=\"_blank\" rel=\"noreferrer noopener\">collection of free holiday templates<\/a> make it easy to create custom festive packaging at home, even if you\u2019re short on time or design experience. Want to save even more time? Our <a href=\"\/custom-printing\/\" target=\"_blank\" rel=\"noreferrer noopener\">WePrint custom printing service<\/a> delivers professionally printed labels, stickers, and tags that match your brand and your budget.<\/p>\n\n\n\n<p>Here are just a few easy ways to add branded holiday flair to your packaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top off kraft bags with logo labels for a festive, polished finish<\/li>\n\n\n\n<li>Seal tissue wrap or gift boxes with holiday-themed stickers<\/li>\n\n\n\n<li>Tie on custom tags featuring your logo and a seasonal message<\/li>\n\n\n\n<li>Include a holiday card with a handwritten note or thank-you<\/li>\n\n\n\n<li>Add QR code stickers linking to a cheerful video, discount, or your social pages<\/li>\n<\/ul>\n\n\n\n<p>These small, affordable touches create a cohesive, gift-ready experience that feels personal and professional.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/blog-holiday-packaging-small-business-tips-02.jpg\" alt=\"Brown kraft shipping box featuring a clean, professional Avery 8154\/5164 address label in white with navy accents and a \u201cGoodies Inside!\u201d sticker\u2014used as everyday branded packaging.\"\/><figcaption class=\"wp-element-caption\">Perfect for daily orders, branded <a href=\"\/products\/labels\/8164\" target=\"_blank\" rel=\"noreferrer noopener\">Avery 8164<\/a> or <a href=\"\/products\/labels\/5164\">5164 labels<\/a> keeps packaging polished and professional.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/blog-holiday-packaging-small-business-tips-01.jpg\" alt=\"Brown kraft shipping box decorated with a holiday-themed Avery 8164\/8154 address label featuring playful seasonal illustrations and \u201cGoodies Inside!\u201d sticker\u2014showing how simple design swaps can create festive packaging.\"\/><figcaption class=\"wp-element-caption\">A quick design swap and your labels instantly become fun, festive, and holiday-ready.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-win-2-keep-it-festive-without-the-fuss\"><strong>Win #2: Keep it festive without the fuss<\/strong><\/h3>\n\n\n\n<p>You don\u2019t need to redesign your entire packaging just to make it holiday-ready. A few quick swaps can add instant seasonal cheer without extra stress or expense. It\u2019s not about spending more; it\u2019s about using what you already have in a smarter, more seasonal way.<\/p>\n\n\n\n<p>If you\u2019re already using tags, labels, or flat notecards in your everyday packaging, just update the designs with a holiday color palette or seasonal elements like snowflakes or greenery. These festive packaging ideas let you reuse the materials you already count on\u2014just with a fresh, holiday twist. Printable holiday labels, pre-designed tags, and festive thank-you stickers are quick and affordable upgrades that work with the materials you\u2019re already using.<\/p>\n\n\n\n<p>Try pairing red and white string with <a href=\"\/products\/tags\/80517\" target=\"_blank\" rel=\"noreferrer noopener\">kraft tags like Avery 80517<\/a>, add festive stickers to your standard poly mailers, or swap in a cheerful holiday message on your existing thank-you card template. These easy holiday packaging updates go a long way in creating a cheerful unboxing moment without adding more to your to-do list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-win-3-add-personal-touches-that-create-joy\"><strong>Win #3: Add personal touches that create joy<\/strong><\/h3>\n\n\n\n<p>When orders start to stack up, it may be tempting to keep fulfillment as fast and streamlined as possible, but small, thoughtful touches don\u2019t have to slow you down. In fact, a few seconds of personalization can go a long way in leaving a lasting impression.<\/p>\n\n\n\n<p>I\u2019ve received packages with cheerful \u201cPacked with Care\u201d stickers or handwritten notes\u2014and those little touches always make an impression. It\u2019s those small gestures that make a package memorable, and bring customers back. <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2023\/12\/06\/the-power-of-personalization-in-marketing-and-website-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to Forbes research<\/a>, personalized experiences like that can increase customer retention and lead to more 5-star reviews.<\/p>\n\n\n\n<p>The best part? It doesn\u2019t take much to keep things efficient, just a little time and planning. For instance, you can batch-print \u201cpacked by\u201d labels in advance and prep a stack of festive thank-you cards for future orders. You can even use the <a href=\"\/help\/article\/how-to-add-qr-and-barcodes-to-avery-products\" target=\"_blank\" rel=\"noreferrer noopener\">QR and barcode generator in ADPO<\/a> to easily generate custom QR code stickers.<\/p>\n\n\n\n<p>These low-effort, high-impact ideas aren\u2019t just thoughtful; they\u2019re also smart, scalable gift-wrapping ideas for sellers who want to deliver a more creative packaging for small business experience without sacrificing speed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-win-4-prep-your-packaging-for-shipping-success\"><strong>Win #4: Prep your packaging for shipping success<\/strong><\/h3>\n\n\n\n<p>Holiday shipping delays are practically a given\u2014which makes planning ahead one of the most important small business shipping tips to follow. And it\u2019s not just your products that need to be ready to go; your packaging should be, too.<\/p>\n\n\n\n<p>Stock up on sturdy mailers, cushioning inserts, and <a href=\"\/products\/labels\/5526\" target=\"_blank\" rel=\"noreferrer noopener\">weather-resistant labels like Avery 5526<\/a> to make sure every order arrives safely and professionally. Branded shipping labels and return addresses add polish while reinforcing your brand identity, even in transit.<\/p>\n\n\n\n<p>Batch printing is another holiday shipping prep must-do. Tools like ADPO and WePrint make it easy to create and print everything at once\u2014shipping labels, return addresses, thank-you cards, product inserts, and more\u2014so you\u2019re not scrambling at the last minute. And if you\u2019re wondering when to start shipping, don\u2019t miss our <a href=\"\/blog\/christmas-shipping-deadlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to this year\u2019s holiday shipping deadlines<\/a>.<\/p>\n\n\n\n<p>These small steps now can help you avoid last-minute stress and keep your customers happy through the holidays.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/blog-holiday-packaging-small-business-tips-03.jpg\" alt=\"Holiday-themed eco-friendly packaging displayed on a light wood surface, featuring kraft mailers and two sets of Avery labels\u2014one reading \u201cMade with Recycled Paper\u201d with pine illustrations, and another circular design reading \u201cWrapped With Care. Packaged Responsibly.\u201d\"\/><figcaption class=\"wp-element-caption\">Make your packaging merry, bright, and eco-friendly with sustainable-sourced products like Avery <a href=\"\/products\/labels\/22808\" target=\"_blank\" rel=\"noreferrer noopener\">kraft brown labels (22808)<\/a> and <a href=\"\/products\/labels\/48263\" target=\"_blank\" rel=\"noreferrer noopener\">eco-friendly shipping labels (48263)<\/a>.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-win-5-choose-easy-eco-friendly-packaging-options\"><strong>Win #5: Choose easy eco-friendly packaging options<\/strong><\/h3>\n\n\n\n<p>The holidays often come with a spike in packaging waste, and more and more customers are starting to notice. As sustainability becomes a bigger part of purchasing decisions, eco-friendly holiday packaging can be a real advantage for small businesses looking to stand out.<\/p>\n\n\n\n<p>Many business owners want to reduce their footprint but still need options that are practical, affordable, and efficient. The good news? Eco-conscious packaging doesn&#8217;t have to be complicated or costly. In fact, even the simplest sustainability choices can help position your brand as modern, mindful, and customer-focused.<\/p>\n\n\n\n<p>This is more than a chance to reduce waste\u2014it\u2019s an opportunity to build trust and loyalty by showing that you care about what matters to your customers.<\/p>\n\n\n\n<p>Here are a few low-effort, high-impact ways to make your packaging more planet-friendly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use recyclable mailers or kraft wrapping paper<\/li>\n\n\n\n<li>Try compostable mailers or reusable cloth bags for local deliveries<\/li>\n\n\n\n<li>Cut down on excess materials and opt for minimalist packaging<\/li>\n\n\n\n<li>Swap in a single branded element, like a custom holiday sticker, instead of using multiple inserts<\/li>\n\n\n\n<li>Switch to eco-friendly labels, cards, and tags for all your packaging and marketing materials<\/li>\n<\/ul>\n\n\n\n<p><a href=\"\/category\/products\/eco-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avery offers a wide range of eco-friendly products<\/a> designed to support your goals and your workflow, so you can deliver beautiful, planet-conscious packaging without sacrificing quality or convenience. You can also read our <a href=\"\/blog\/sustainable-sourcing-how-to-choose-better-labels-cards-and-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on sustainable packaging<\/a> and how your business can take simple steps to reduce waste.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/category\/products\/eco-friendly\/\">Shop All Eco-Friendly Products<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ready-to-make-an-impact-so-are-we\"><strong>Ready to make an impact? So are we.<\/strong><\/h3>\n\n\n\n<p>Avery has decades of experience helping small businesses bring their packaging ideas to life, especially around the holidays, when every detail matters. Creating memorable holiday packaging doesn\u2019t have to be overwhelming\u2014or expensive. Throughout this article, we\u2019ve shared five simple ways small businesses can upgrade their packaging for the season: from affordable branding techniques and festive design swaps to adding personal touches, prepping for smooth shipping, and exploring eco-friendly options that resonate with customers.<\/p>\n\n\n\n<p>The best part? These ideas are quick to implement, easy to personalize, and designed to work with the materials you already have. Each small win helps turn everyday orders into meaningful moments that surprise and delight your customers.<br><br>Looking for more <a href=\"https:\/\/www.pinterest.com\/avery\/small-business-ideas-inspiration\/\" target=\"_blank\" rel=\"noreferrer noopener\">small business inspiration<\/a>? Follow us on <a href=\"https:\/\/www.pinterest.com\/avery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>, <a href=\"https:\/\/www.facebook.com\/Avery\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0and <a href=\"https:\/\/www.tiktok.com\/@averyproducts\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> for more ideas, or check out <a href=\"https:\/\/www.youtube.com\/user\/AveryProducts\" target=\"_blank\" rel=\"noreferrer noopener\">our YouTube channel<\/a>\u00a0for informational tips and tutorials. Prepping for a holiday event? Bookmark this <a href=\"https:\/\/www.avery.com\/blog\/event-marketing-ideas-for-small-business\/\">deep-dive guide to event marketing ideas<\/a>\u2014you\u2019ll want to come back to it again and again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make your small business packaging festive and professional this holiday season with 5 easy wins using Avery labels, tags, and design tools.<\/p>\n","protected":false},"author":42,"featured_media":26844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[4101,4075],"tags":[1091,4382,2848,4480],"class_list":["post-26524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-labels-packaging","category-small-business","tag-holidays","tag-packaging","tag-product-packaging","tag-small-business"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Easy Holiday Packaging Wins to Boost Seasonal Sales - Avery<\/title>\n<meta name=\"description\" content=\"Make your small business packaging festive and professional this holiday season with 5 easy wins using Avery labels, tags, and design tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avery.com\/blog\/easy-holiday-packaging-wins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Easy Holiday Packaging Wins to Boost Sales &amp; Delight Customers\" \/>\n<meta property=\"og:description\" content=\"Make your small business packaging festive and professional this holiday season with 5 easy wins using Avery labels, tags, and design tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avery.com\/blog\/easy-holiday-packaging-wins\/\" \/>\n<meta property=\"og:site_name\" content=\"Avery Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/avery\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T20:17:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T02:46:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/avery-products-corp\/images\/w_2560,h_1195,c_scale\/f_auto,q_auto\/v1757355635\/1690234_268440b1bb\/1690234_268440b1bb.jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rachel Gerharter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rachel Gerharter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/easy-holiday-packaging-wins\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/easy-holiday-packaging-wins\\\/\"},\"author\":{\"name\":\"Rachel Gerharter\",\"@id\":\"https:\\\/\\\/www.avery.com\\\/blog\\\/#\\\/schema\\\/person\\\/de97522ec3a0a1889068b4cb1fecd32e\"},\"headline\":\"5 Easy Holiday Packaging Wins to Boost Sales &amp; 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