That\u2019s the inspiration behind this post.<\/p>\n\n\n\n
Whether you’re prepping for a local pop-up or a big trade expo<\/a>, your business deserves marketing tools that help you show up looking organized and professional. With free templates and printable products from Avery, it\u2019s easy to customize everything you need in minutes\u2014from business cards and name badges to table signage, branded binders, and client takeaways.<\/p>\n\n\n\n Now let’s get into it! Here are 24 easy-to-use Avery templates for customizable marketing materials that small businesses can print for events, trade shows, or pop-ups.<\/p>\n\n\n\n I’ve seen a lot of table signage while selling at conventions\u2014everything from cardboard with hastily handwritten messages to printed paper in frames. If you want your vendor booth supplies to look clean, coordinated, and professional, tent cards are a great place to start. They’re not flimsy like paper, so you don’t need to invest in frames or stands that you’ll have to lug around. When other sellers ask me for signage advice, I always recommend tent cards to highlight product names, list service menus, or feature call-to-action moments. Plus, free tent card templates from Avery make it easy to design branded table signage that helps customers navigate your booth.<\/p>\n\n\n\n One thing I love about using tent cards is how easy it is to adapt them on the fly. I\u2019ve definitely worked shows where pricing or product focus had to change mid-event. It was one of the biggest challenges I faced when I was testing different marketing tools geared towards businesses like mine. A great example is the time I was at a convention and had just raised all my prices to keep up with demand. I noticed my signature headpieces were selling way faster than expected, but other items flatlined.<\/p>\n\n\n\n Because I had my Avery designs saved online, I was able to update and reprint new event signage right from the hotel business center. I kept my headpieces high and dropped everything back down to the original prices marked as \u201ccon specials.\u201d Having printable marketing tools for my business on hand meant I didn\u2019t have to panic, and better yet, I increased sales across all my smaller items. No one knew the new tent cards were to fix a mistake, and my booth looked polished and intentional all weekend long.<\/p>\n\n\n\n 1) Expo booth samples<\/strong><\/p>\n\n\n\n Avery 2″ x 3-1\/2″ tent cards are ideal for labeling product samples at expos or pop-ups.<\/p>\n\n\n\n <\/p>\n\n\n\n Use this layout to call out product types or categories, so shoppers know exactly what they\u2019re browsing.<\/p>\n\n\n\n Print this design on 5302 printable tent cards<\/a> or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 2) Brand storytelling<\/strong><\/p>\n\n\n\n Share your story at the table with Avery 2″ x 3-1\/2″ tent cards.<\/p>\n\n\n\n <\/p>\n\n\n\n Use this layout to feature a bold headline and QR code that links to your brand origin or product story.<\/p>\n\n\n\n Print this design on 5302 printable tent cards<\/a> or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 3) Values-driven messaging<\/strong><\/p>\n\n\n\n Avery 2″ x 3-1\/2″ tent cards help you highlight what your brand stands for.<\/p>\n\n\n\n <\/p>\n\n\n\n This layout is perfect for messages about sustainability, ethical sourcing, or any mission-driven detail that sets you apart.<\/p>\n\n\n\n Print this design on 5302 printable tent cards<\/a> or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 4) Client Introductions<\/strong><\/p>\n\n\n\n Introduce your team with large 3-1\/2″ x 11″ tent cards for a clean, professional look.<\/p>\n\n\n\n <\/p>\n\n\n\n This design works well for consultations, open houses, or meetings where it helps to put a face to your brand.<\/p>\n\n\n\n Print this design on 5309 printable tent cards<\/a>, or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 5) Speaker Panels<\/strong><\/p>\n\n\n\n Avery 2-1\/2″ x 8-1\/2″ tent cards are a polished choice for nameplates at panels or speaker events.<\/p>\n\n\n\n <\/p>\n\n\n\n Use this layout to help attendees match names to faces at roundtables, leadership sessions, or industry talks.<\/p>\n\n\n\n Print this design on 5305 printable tent cards<\/a>, or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> I can still remember the first business card I made for my side hustle. It was 2014, and I wanted something unique that stood out from the traditional cards I had for my job at the dancewear company. Looking back now, they were so hideous! Over-saturated, with a sloppy hand-drawn logo image\u2014they were… a lot. At the time, I knew of Avery labels, but I didn’t know printable business cards or free design tools and templates even existed. But there was still something special about those cards. They made my side hustle feel real<\/em>, and suddenly I had a marketing tool for my small business right in the palm of my hand.<\/p>\n\n\n\n Nowadays, I know that Avery business cards and free templates make it easy to create unique cards that stand out but also look professional and pulled together. And if you’re building out your vendor booth supplies, business cards are a surprisingly versatile marketing tool for small businesses and large ones too. From handing one out with a QR code at checkout to using them for giveaways and bag stuffers, business cards can do it all. They’re easy to personalize with your brand colors and logo using free business card templates from Avery.<\/p>\n\n\n\n 6) Product-forward booths<\/strong><\/p>\n\n\n\n Avery business cards are a sharp way to showcase your brand right on the product table.<\/p>\n\n\n\n <\/p>\n\n\n\n This design highlights your logo and social handle\u2014ideal for booths where the product is the star and signage space is limited.<\/p>\n\n\n\n Print this design on 5871 Clean Edge\u00ae printable business cards<\/a> or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 7) Food & farmer\u2019s market brands<\/strong><\/p>\n\n\n\n Use Avery business cards to give your food brand a bold, professional first impression.<\/p>\n\n\n\n <\/p>\n\n\n\n This playful layout is great for farmers markets, food festivals, or anywhere you want packaging-style branding in a business card format.<\/p>\n\n\n\n Print this design on 5871 Clean Edge\u00ae printable business cards<\/a> or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 8) Value-first branding<\/strong><\/p>\n\n\n\n Avery EcoFriendly Kraft brown business cards (28311) are made with 30% recycled paper.<\/p>\n\n\n\n <\/p>\n\n\n\n This earthy look pairs perfectly with brands focused on sustainability, slow fashion, or ethical sourcing.<\/p>\n<\/div> 9) Boutique service providers<\/strong><\/p>\n\n\n\n Custom business cards are a must-have marketing tool for consultants, stylists, and boutique service-based brands.<\/p>\n\n\n\n <\/p>\n\n\n\n This layout works well for networking events, client meetings, or creative pitches where you want to leave a polished impression.<\/p>\n\n\n\n Print this design on 5871 Clean Edge\u00ae printable business cards<\/a> or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 10) Panelist or media-ready cards<\/strong><\/p>\n\n\n\n Use Avery 5871 business cards to create standout materials for interviews, speaking events, or media kits.<\/p>\n\n\n\n <\/p>\n\n\n\n This vertical layout is perfect for showcasing QR codes, social handles, or standout graphics. A smart way to connect your voice to your visual brand.<\/p>\n\n\n\n Print this design on 5871 Clean Edge\u00ae printable business cards<\/a> or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> If you’ve never considered name tags an essential marketing tool for events, I’m here to share the story of my personal “aha” moment. Picture it: I’m selling handmade crafts at my very first fair, and I could barely get my booth set up, let alone worry about name tags. Now at the same time I was working for a family-owned national dancewear company. When we went to industry trade shows and expos, of course we had professional-looking name tags. Having experienced “booth life” with and without name tags, I really saw how much easier they made it for people to connect with us and remember the brand.<\/p>\n\n\n\n After my “aha” moment, I started making name tags for craft fairs too. It was such a simple marketing tool for my small business, but it made a huge impact. Suddenly, every fair was a networking event. And not to brag, but I did very well at those fairs\u2014often with the biggest line for my booth and more repeat business after the event ended. You can also spark those conversations that create buzz just by including name tags in your marketing materials for events. Avery free name badge templates combined with options for printing them yourself or ordering them custom printed make it easy to get started… even when you’re just starting out.<\/p>\n\n\n\n 11) Creative expo branding<\/strong><\/p>\n\n\n\n Avery 74541 clip-style name tags to extend your visual branding across team members at expos or vendor events.<\/p>\n\n\n\n <\/p>\n\n\n\n Matching your other marketing tools and keeping names clear and easy to read is a small detail that helps your booth feel polished and intentional.<\/p>\n<\/div> 12) Interactive introductions<\/strong><\/p>\n\n\n\n Avery flexible adhesive name badges move with clothing, and a fun design invites conversation.<\/p>\n\n\n\n <\/p>\n\n\n\n Perfect for small businesses at markets or festivals, this playful layout adds personality while keeping names front and center.<\/p>\n\n\n\n Print this design on 25395 printable name badges<\/a>, or choose “Let Us Print for You” after customizing.<\/p>\n<\/div> 13) Conversation starters<\/strong><\/p>\n\n\n\n Avery EcoFriendly adhesive name badges (45395) are made with recycled paper.<\/p>\n\n\n\n <\/p>\n\n\n\n This bold design invites questions with fun prompts and playful details\u2014great for mission-driven brands and maker markets.<\/p>\n<\/div> 14) Trade show teams<\/strong><\/p>\n\n\n\n Use Avery 8520 hanging name badges to look polished and stay organized at events.<\/p>\n\n\n\n <\/p>\n\n\n\n These vertical badges with holders include lanyards and work well for conferences, expos, and team meetups.<\/p>\n<\/div> 15) Large team or multi-role booths<\/strong><\/p>\n\n\n\n Try Avery 74541 clip badges when you\u2019re printing for a large team or multiple booth roles.<\/p>\n\n\n\n <\/p>\n\n\n\n Each package includes inserts and holders with metal clips. Ideal for big groups or rotating booth schedules.<\/p>\n<\/div> Personally, I haven\u2019t used a presentation binder for my own business\u2014at least not yet<\/em>. But with the dancewear company, we used them all the time. In fact, they were one of our go-to marketing tools for the business. We published regular print catalogs, but at trade shows and expo events, we were often previewing new collections ahead of the season. Often, our biggest sales came from bulk preorders, even before the new collections had been released. The best part? We could use the binders over and over; all we had to do was print new cover sheets and spine inserts for each collection.<\/p>\n\n\n\n The reason I said I haven’t made one for JoJo\u2019s So Creative yet<\/em> is because I\u2019ve been thinking about a presentation binder a lot lately. One of the ways I make vending profitable is by offering preorders. Preorder pieces can be custom (fully personalized) or made to order (specific customizable options). While the items on sale at my booth are very effective for generating those sales, preorders tend to dwindle as the weekend winds down. Even when my table starts to empty, I have a theory that custom marketing materials can help keep that preorder momentum going. I plan on trying a presentation binder with high-definition photos to test that theory.<\/p>\n\n\n\n 16) Sample presentation binder<\/strong><\/p>\n\n\n\n Use any 3″ Avery view binder<\/a> to create a professional sample binder for your brand. Avery printable binder spine inserts and free cover templates are easy to customize.<\/p>\n\n\n\n 17) Sample dividers<\/strong><\/p>\n\n\n\n Create a set of professional sample binder dividers that’s perfect for organizing by product type, finish, or feature. <\/p>\n\n\n\n <\/p>\n\n\n\n Print-On\u2122 dividers allow you to customize and print a cover page and divider tabs.<\/p>\n<\/div> 18) Seasonal collection binder<\/strong><\/p>\n\n\n\n Turn any 2″ Avery view binder<\/a> into a polished portfolio to present your seasonal lookbooks and line sheets. To create this example, we used Avery printable binder spine inserts and free cover templates.<\/p>\n\n\n\n 19) Collection overview dividers<\/strong><\/p>\n\n\n\n Use dividers to present a full collection of products\u2014from overview and lookbook to materials and ethos.<\/p>\n\n\n\nRelated articles to inspire your next event<\/h3>\n\n\n\n
Why tent cards are key marketing tools for small business<\/h2>\n\n\n\n
Free tent card templates that elevate your event signage<\/h3>\n\n\n\n
![\"Tent](\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/diy-small-business-marketing-tools-01.jpg\")
<\/a><\/figure><\/div>\n\n\n\n![\"Tent](\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/diy-small-business-marketing-tools-02.jpg\")
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<\/a><\/figure><\/div>\n\n\n\nCards: the must-have marketing tool for small businesses<\/h2>\n\n\n\n
Free business card templates you can customize<\/h3>\n\n\n\n
![\"Close-up](\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/diy-small-business-marketing-tools-06.jpg\")
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<\/a><\/figure><\/div>\n\n\n\nSmall business marketing tools that spark conversations<\/h2>\n\n\n\n
Name tag template ideas for your next event<\/h3>\n\n\n\n
![\"A](\"https:\/\/img.avery.com\/image\/upload\/web\/blog\/diy-small-business-marketing-tools-11.jpg\")
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<\/a><\/figure><\/div>\n\n\n\nPresentation binders: marketing tools you’ll use again and again <\/h2>\n\n\n\n
Printable, free presentation binder designs you can customize<\/h3>\n\n\n\n
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