{"id":25930,"date":"2025-04-30T08:35:23","date_gmt":"2025-04-30T15:35:23","guid":{"rendered":"https:\/\/www.avery.com\/blog\/?p=25930"},"modified":"2025-04-30T08:35:24","modified_gmt":"2025-04-30T15:35:24","slug":"custom-pouch-materials","status":"publish","type":"post","link":"https:\/\/www.avery.com\/blog\/custom-pouch-materials\/","title":{"rendered":"How to Choose the Right Material for Your Custom Pouches"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-explore-the-pros-cons-and-best-uses-for-today-s-most-popular-pouch-materials\">Explore the pros, cons, and best uses for today\u2019s most popular pouch materials<\/h2>\n\n\n\n<p>The custom pouch material you choose does a lot of heavy lifting. It protects your product, affects shelf life, and shapes how people see your brand.<\/p>\n\n\n\n<p>At Avery, we focus on high-barrier films that keep food, supplements, and other lifestyle products fresh and secure. This quick guide covers what to think about, what materials we offer (and don\u2019t), and how to pick the one that works best for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-to-consider-when-choosing-pouch-material\">What to consider when choosing pouch material<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-type\">Product type<\/h3>\n\n\n\n<p>Is your product moisture-sensitive? Oil-based? Does it need to stay fresh for weeks or months? The answers will help narrow your custom pouch material choices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-barrier-protection\">Barrier protection<\/h3>\n\n\n\n<p>Barrier strength determines how well your pouch keeps out moisture, oxygen, and light\u2014key factors for food, powders, and perishable goods. All Avery pouch materials are high-barrier and FDA-compliant for food contact. <a href=\"https:\/\/www.fda.gov\/food\/packaging-food-contact-substances-fcs\">Learn more about FDA guidelines for food-contact packaging materials <\/a>to ensure your packaging meets safety standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-printability-and-finish\">Printability and finish<\/h3>\n\n\n\n<p>Materials vary in how they handle printing, coatings, and embellishments. Some offer better support for bold colors or specialty finishes like matte, gloss, or spot varnish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sustainability\">Sustainability<\/h3>\n\n\n\n<p>If you care about eco-friendly packaging, you\u2019ll want to consider recyclability or compostability. But performance still matters\u2014especially for products that need to stay fresh and secure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-high-barrier-pouch-materials\">High-barrier pouch materials<\/h2>\n\n\n\n<p><a href=\"\/custom-printing\/packaging\/calculator\/stand-up-pouches\">Avery custom pouch materials<\/a> are built for real-world use\u2014with the barrier protection, durability, and print quality small businesses need. We offer three premium materials, each designed to protect your product and enhance your branding.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-choosingtherightpouchmaterial-glossy-white-film-protein\" alt=\"\"\/><figcaption class=\"wp-element-caption\">White film pouches<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-choosingtherightpouchmaterial-matte-clear-film-peppercorn-2\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Clear film pouches<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-choosingtherightpouchmaterial-glossy-metallized-film-chagaccino\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Metallized film pouches<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-white-film\">White film<\/h3>\n\n\n\n<p>Clean, opaque and professional<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blocks UV light for max protection<\/li>\n\n\n\n<li>Great for supplements and food<\/li>\n\n\n\n<li>Supports vibrant, full-color printing<\/li>\n\n\n\n<li>Available in gloss or matte finish<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-clear-film\">Clear film<\/h3>\n\n\n\n<p>Sleek and see-through<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excellent barrier protection<\/li>\n\n\n\n<li>Show off product color and texture<\/li>\n\n\n\n<li>Ideal for snacks, gummies, lifestyle products<\/li>\n\n\n\n<li>Great for minimalist or window-style designs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-metallized-film\">Metallized film<\/h3>\n\n\n\n<p>Shiny, bold and protective<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers the highest level of barrier protection<\/li>\n\n\n\n<li>Preserves flavor and freshness for items like coffee or powders<\/li>\n\n\n\n<li>Strong shelf presence with a premium metallic look<\/li>\n\n\n\n<li>Works well with bold colors and high-contrast design<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-thinking-about-kraft-pouches\">Thinking about kraft pouches?<\/h2>\n\n\n\n<p>Kraft and paper-based pouches have a natural, handmade vibe, but they\u2019re not always practical.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/img.avery.com\/f_auto,c_scale,w_700\/web\/blog\/blog-choosingtherightpouchmaterial-kraft-fruit-chips\" alt=\"\" style=\"width:290px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-good\">The good<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Earthy, organic feel<\/li>\n\n\n\n<li>Lightweight and sometimes recyclable<\/li>\n\n\n\n<li>Fits artisan or eco-conscious branding<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-trade-offs\">The trade-offs<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not great with moisture, oils, or long shelf life<\/li>\n\n\n\n<li>Usually needs inner liners to be food-safe<\/li>\n\n\n\n<li>Doesn\u2019t offer much barrier protection<\/li>\n<\/ul>\n\n\n\n<p>We currently don\u2019t offer kraft pouches, but our matte white film gives you a similar clean look\u2014with better performance., modern alternative\u2014especially when paired with matte finishes and minimalist design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pouch-material-comparison-chart\">Pouch material comparison chart<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Material<\/strong><\/th><th><strong>Look &amp; Feel<\/strong><\/th><th><strong>Barrier Protection<\/strong><\/th><th><strong>Best For<\/strong><\/th><th><strong>Product Visibility<\/strong><\/th><th><strong>Print Quality<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>White Film<\/strong><\/td><td>Opaque, clean; matte or gloss<\/td><td>Excellent<\/td><td>Food, supplements, pet treats<\/td><td>Product hidden<\/td><td>Bold, vibrant full-color<\/td><\/tr><tr><td><strong>Clear Film<\/strong><\/td><td>Transparent or semi-clear<\/td><td>Excellent<\/td><td>Gummies, snacks, lifestyle products<\/td><td>Full or partial visibility<\/td><td>Great with layered design<\/td><\/tr><tr><td><strong>Metallized Film<\/strong><\/td><td>Shiny, reflective metallic<\/td><td>Superior<\/td><td>Coffee, powders, moisture-sensitive items<\/td><td>Product hidden<\/td><td>High contrast, premium finish<\/td><\/tr><tr><td><strong>Kraft\/Paper<\/strong><\/td><td>Natural, rustic, matte finish<\/td><td>Limited (unless lined)<\/td><td>Dry goods, handmade or organic items<\/td><td>Typically opaque<\/td><td>Moderate (depends on liner)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-best-fit-for-your-product\">Choosing the best fit for your product<\/h2>\n\n\n\n<p>Here are a few starting points:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Snacks or pet treats<\/strong> \u2192 Clear or white film with resealable zipper<\/li>\n\n\n\n<li><strong>Powdered supplements<\/strong> \u2192 Metallized film for long shelf life<\/li>\n\n\n\n<li><strong>Gummies or edibles<\/strong> \u2192 Clear film to show product with strong seal<\/li>\n\n\n\n<li><strong>Organic soaps or dry goods<\/strong> \u2192 White film for a kraft-style look without the trade-offs<\/li>\n<\/ul>\n\n\n\n<p>Need to meet specific packaging regulations? All Avery films are FDA-compliant and printed using food-safe inks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-order-your-custom-pouches\">Ready to order your custom pouches?<\/h2>\n\n\n\n<p>Getting started is easy. Choose your size, select a material, upload your artwork, and we\u2019ll handle the rest.  Call our awesome U.S.-based Customer Care Team at (800) 942-8379 for expert guidance or visit <a href=\"\/custom-printing\/packaging\/calculator\/stand-up-pouches\" target=\"_blank\" rel=\"noreferrer noopener\">avery.com<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the pros, cons, and best uses for today\u2019s most popular pouch materials The custom pouch material you choose does a lot of heavy lifting. It protects your product, affects shelf life, and shapes how people see your brand. At Avery, we focus on high-barrier films that keep food, supplements, and other lifestyle products fresh [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":25939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[4076,4101,4075],"tags":[4253,4468],"class_list":["post-25930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-product-labels-packaging","category-small-business","tag-branding","tag-custom-pouches"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Choose the Right Material for Your Custom Pouches - Avery Blog<\/title>\n<meta name=\"description\" content=\"Discover the best pouch materials for food, supplements, and more. 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